LEAP Global Missions: Mission Analysis

LEAP Global Missions is a non-profit, Christian based organization from Dallas, Texas. LEAP is committed to improving the lives of people from communities all over the world by providing the best free surgical care to those in need. The organization relies on volunteers and donations to provide the services they do. LEAP is a diverse and inclusive organization. They were founded on Christian values, and these values impact their actions every day, but they treat all people with the same level of respect no matter what. With that said, it is clear that LEAP Global Missions has a clear and defined sense of who they are as they develop a presence on social media. This is critical because the effectiveness and success of their social media platforms

The guidelines present this as showing LEAP’s compassion, long-term commitment to communities, sensitivity to needs, loyalty, dedication and so much more. Overall, LEAP’s social media presence on Facebook and Instagram do a good job of communicating the Servant archetype. Their posts commonly use the word free when referring to the medical care they provide and though they do not always specifically use the word servant, the word serve is frequently used. The Servant archetype is also communicated by highlighting the volunteers who have volunteered with LEAP Global Missions more than once. This demonstrates the true commitment of the volunteers and the organization to the service they provide others. Their commitment to specific communities is made clear because many of their posts are only about communities in a few countries. Both LEAP’s Facebook and Instagram clearly show their work in a select few countries, however, more could be done to show the long lasting impact of LEAP’s service in these communities. For example, in their most recent 20 posts only a number of countries are mentioned, implying that LEAP works with a small number of communities, but LEAP’s true and lasting impact are not necessarily communicated through their social media. The Servant archetype, representing their humanitarian mission

Their posts reflect and represent their core values when it comes to both their captions and their pictures. In fact, the phrase “specialized surgical care” is used frequently throughout both their Facebook and Instagram posts. The majority of their posts on both of their social media platforms reflect the organization’s diversity and commitment to all people. For example, their posts highlight many of the different communities LEAP’s Mission program serves both visually and in their captions. Aside from the diversity of the people they help, LEAPS also features a wide variety of their volunteers on social media. They show off the diversity and commitment of their volunteers through posts specifically highlighting the incredible work of a particular volunteer, pictures showing volunteers during surgery, or pictures of volunteers interacting with the children they are helping to provide care