Leaf Traps CO2 Advertisement Analysis

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Pollution is always growing because of factories, cars, etc. This causes our plants (which convert CO2 into oxygen) to become discolored or even die. The advertisement by Plant for The Planet called Every Leaf Traps CO2 is a visual advertisement. This allows the viewer of the advertisement to interpret this, however they may see it. Every Leaf Traps CO2 advertisement is effective because of the information offered, its use of color, and the image presented.

This advertisement offers many perspectives, depending on who sees it. The company Plant for The Planet made this advertisement to show the harm of pollution to the environment. In the left corner of the ad it states that “Every Leaf Traps CO2”. Now, plants trapping co2 isn’t a bad thing, …show more content…

This is due to the increase in pollution caused by the burning of fossil fuels. Pollution is terrible, it causes plants to become discolored or die. This causes the environment to lose its only source of converting CO2 to Oxygen. The loss of plants allows for more CO2 to be in the air, this can have devastating effects on the Earth.
The image shows a factory carved inside a leaf. The picture is heart wrenching because it shows a leaf being tortured and killed. The image makes the statement of pollution being harmful to plants. The image also promotes change; that we should take action to better our planet. However, this image can be interpreted differently to anyone, but their main message is to save the environment.

This ad represents three rhetorical appeals; logos, ethos, and pathos. First appeal is logos, which is reasoning/logic. For logos, it states that every leaf traps CO2, which is a good thing because plants convert that into oxygen. Second appeal we have is ethos, which is Character. The ad depicts the leaf which is discolored around the edges due to pollution. Lastly is pathos, which is emotion. This advertisement pulls at the heart string when depicting what pollution can do to a plant or in this case a

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