Lawyal Solicitors Case

1080 Words3 Pages

Lawyal Solicitors is one of Australia’s first virtual law firms who offer legal advice online for Australian banking and financial institutions and companies. The provision of legal services is regarded as one of the last big industries that have not been disrupted by online providers and, recognising this opening in the market, we (Craig and Leonie Chapman, the founders of Lawyal) decided to develop and build a bespoke legal practice management tool. This new legal practice management software had the vision of automating the operations of a virtual law firm through its ability to instruct legal consultants to client engagement via unique portals, managed through expertise categories linked to lawyers and matters (“Expertise Categories”). By using the platform, …show more content…

This, coupled with the growth in alternative model firms and virtual law firms (labelled ‘New Law’) across Australia, has created a gap in legal practice management software needed to enable a lawyer to work for multiple law practices through one convenient, secure and compliant portal.

Summary:

The technology (software) is core to the invention, and the target market for the invention is legal services. The software is a completely new platform built entirely in-house and has not ever been used by any person or firm (including Lawyal, who currently operates on a different prototype platform built in-house for internal development, experimental and testing purposes), nor has the new platform been demonstrated or viewed by any person other than its creators.

With regards to the target market, our intended customers are:

(1) Small to medium law firms, wanting to offer more flexibility and remote working for their lawyers and to drive fixed costs (and therefore client costs)

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