Launching a Movie Successfully Movie marketing plays a crucial role in launching movies, although it can be expensive and is often a significant part of the entire movie cost. It is important to understand some insights of movies marketing. In this report, there are five questions to be answered respectively. Firstly, we will identify some key factors in launching a movie successfully. Secondly, the different promotional methods in launching movies will be evaluated and commenting on their efficiency and effectiveness. Thirdly, the role of critics in movie marketing will be discussed. After that, we will discuss the reasons of marketers for investing vast sums of money in movie product placement. Finally, the risks associated with movie product placement will be discussed. 2. Key factors in launching a movie successfully When a new movie is made, it has to be advertised like any other new product, to attract and encourage people to go to the cinema to see it. The more people go to see it, the more successful the movie is. What are key factors in launching a movie successfully? The answer is creating an effective movie marketing campaign for it. The way in which a film is promoted can have a huge effect on whether or not it is successful (Film Education, 2003). There are several things marketers need to do as follows[1]: identifying target audiences; grassroots marketing, publicity and promotion; building additional marketability into your property; the festival circuit; pitching and working with the media; creating the materials needed to sell and market your film and how to finance and get your project made and distributed. ... ... middle of paper ... ... http://www.filmeducation.org/secondary/TTV/TouchingTheVoid.pdf (Assessed: 12 November, 2004) http://www.mediaknowall.com/gcse/Blockbuster/MovieMarketing.html (Accessed: 10 November, 2004) http://www.usatoday.com/news/opinion/editorials/2003-01-15-medved_x.htm, Film critics often frown as movie fans delight (Accessed: 12 November, 2004) --------------------------------------------------------------------- [1] According to Blaise Noto (2000), former Executive Vice President of Publicity and Promotions for Paramount and Columbia Pictures [2] http://www.filmeducation.org/filmlib/JDredd.pdf [3] http://www.mediaknowall.com/gcse/Blockbuster/MovieMarketing.html [4] http://www.knowthis.com/articles/marketing/productplacement [5] http://comm2.fsu.edu/faculty/comm/Sapolsky/research/ProductPlacement.doc
We are daunted by the idea that our movies in America are not going to be as successful as we hope. With that being said, many movies are made based around the same topic. According to one article, “Hollywood has made
in order for the ideological infrastructure of a film to be successful, it must abide by
well the film will do, and who it will appeal to. It is evident that
In Hollywood today, most films can be categorized according to the genre system. There are action films, horror flicks, Westerns, comedies and the likes. On a broader scope, films are often separated into two categories: Hollywood films, and independent or foreign ‘art house’ films. Yet, this outlook, albeit superficial, was how many viewed films. Celebrity-packed blockbusters filled with action and drama, with the use of seamless top-of-the-line digital editing and special effects were considered ‘Hollywood films’. Films where unconventional themes like existentialism or paranoia, often with excessive violence or sex or a combination of both, with obvious attempts to displace its audiences from the film were often attributed with the generic label of ‘foreign’ or ‘art house’ cinema.
A film or piece of music is a work of art, thus it should be marketed
...er apparently created successful persuasive appeals for the crowd to be attracted and enjoy a movie that will be funny, colorful, and full of adventures that eventually will teach a life experience to the public.
Movies today are extremely expensive to make and are typically financed through either film studio contracts or from investors willing to take a risk. In order to be successful, movies need to be marketed and distributed either under contract by the film studios or by companies that specialize in such services. The aspects of financing, marketing and distribution of films have changed between the studio and independent systems over the years as the evolution of the film industry took place.
Wiles, M. A., & Danielova, A. (2009). The worth of product placement in successful films: An event study analysis. Journal of Marketing, 73(four), 44-63.
made in. Some incorporate them into the plot, some use them as allegories, and some satirize them.” Without an influence or connection to relate with the audience, the film would have no dimension. When seeing a movie, viewers are always going to search for an underlying meaning or message that could connect to their lives today. Although most
The five competitive forces have been placed in two categories, that is, forces that encourage vertical competition and those that favor horizontal competition. Forces that play part in vertical competition are the bargaining power of customers and the bargaining power of suppliers. On the other hand, forces that favor horizontal competition include the threats posed by new entrants, those from established rivals, and those brought about by substitute products. Threats posed by new entrants are normally seen in the markets that are highly profitable and that have huge returns; this is because these types of markets are likely to attract new companies. When new companies join a highly profitable market, profits reaped by all the players in the industry will automatically decrease toward zero. Reduction in profits can only be avoided in a situation whereby the established firms in the industry deliberately block newcomers (Hitt, Ireland, & Hoskisson, 2011).
Suppliers, being the movie studios, can basically charge whatever they want for the viewing rights to new movies.
I am the kind of person who enjoys movies; however, this does not apply to all genres. Interestingly, despite being a girl who is still interested in boys, my favourite genre of movie is gay movies. In general, I make a decision whether or not I will watch a movie by reading its review, and I have yet to be disappointed from this. This corresponds to Scott and Yalch’s (1980) claim that a favourable review would intensify a consumer’s expectation, if her previous experience indicated that the pleasure she got from watching movies is same as her prediction from a review. I think the basic reason why I selected “Transamerica” is precisely because its review was so interesting. Nonetheless, apart from that particular reason, there are other reasons which influence my continuing to watch gay movies – a feeling of sameness and a relief of tension arising from internal conflicts.
film can make or break a movie. Marketing a film takes up a great deal of the money that is
The film industry has always been somewhat of a dichotomy. Grounded firmly in both the worlds of art and business the balance of artistic expression and commercialization has been an issue throughout the history of filmmaking. The distinction of these two differing goals and the fact that neither has truly won out over the other in the span of the industry's existence, demonstrates a lot of information about the nature of capitalism.
Release dates, website address and credits (these are used as informative techniques because they use no persuasive techniques in their text. Their sole role in a film poster is to inform.)