Launching a Movie Successfully

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Launching a Movie Successfully Movie marketing plays a crucial role in launching movies, although it can be expensive and is often a significant part of the entire movie cost. It is important to understand some insights of movies marketing. In this report, there are five questions to be answered respectively. Firstly, we will identify some key factors in launching a movie successfully. Secondly, the different promotional methods in launching movies will be evaluated and commenting on their efficiency and effectiveness. Thirdly, the role of critics in movie marketing will be discussed. After that, we will discuss the reasons of marketers for investing vast sums of money in movie product placement. Finally, the risks associated with movie product placement will be discussed. 2. Key factors in launching a movie successfully When a new movie is made, it has to be advertised like any other new product, to attract and encourage people to go to the cinema to see it. The more people go to see it, the more successful the movie is. What are key factors in launching a movie successfully? The answer is creating an effective movie marketing campaign for it. The way in which a film is promoted can have a huge effect on whether or not it is successful (Film Education, 2003). There are several things marketers need to do as follows[1]: identifying target audiences; grassroots marketing, publicity and promotion; building additional marketability into your property; the festival circuit; pitching and working with the media; creating the materials needed to sell and market your film and how to finance and get your project made and distributed. ... ... middle of paper ... ... http://www.filmeducation.org/secondary/TTV/TouchingTheVoid.pdf (Assessed: 12 November, 2004) http://www.mediaknowall.com/gcse/Blockbuster/MovieMarketing.html (Accessed: 10 November, 2004) http://www.usatoday.com/news/opinion/editorials/2003-01-15-medved_x.htm, Film critics often frown as movie fans delight (Accessed: 12 November, 2004) --------------------------------------------------------------------- [1] According to Blaise Noto (2000), former Executive Vice President of Publicity and Promotions for Paramount and Columbia Pictures [2] http://www.filmeducation.org/filmlib/JDredd.pdf [3] http://www.mediaknowall.com/gcse/Blockbuster/MovieMarketing.html [4] http://www.knowthis.com/articles/marketing/productplacement [5] http://comm2.fsu.edu/faculty/comm/Sapolsky/research/ProductPlacement.doc

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