Launching a Movie Successfully

The problem that this case states is, will Blockbuster make the right business plan choices to allow them to compete with the innovation of products and technology of distributing movie rentals. Also is Blockbuster going to be able to adapt and succeed in this new era of renting movies? The SWOT (Strengths, Weakness, Opportunities, and Threat) analysis for Blockbuster is both positive and negative. The major strength that Blockbuster Inc. has is a brand image over the competition. When new movie releases come out on Video o... ... middle of paper ... ...ir own movie channel that allows customers to buy and watch movie directly on their television.

These factors include: Tie-in advertising, brand equity, audience absorption, critical acclaim, and film violence. From these factors, the other hypotheses are generated. Promotion of the product in the movie, before the film’s actual release, increases the familiarity of the product and the likelihood that the viewer will recognize the product while viewing. This recognition causes the viewer to begin to relate subconsciously the product with the film. In addition, this form of advertising shows that the firm trusts the film enough to be associated with the film.

This case really takes a look into the world of the movie industry. The entertainment aspects and the motion picture exhibition are massive points that really make this case study interesting. This case harps on the dynamics of the value variables that have an impact on the profitability of movie theater owners. Consumers ultimately decide the way the studio-dominated business model will grow. Movies are a key influencer in the market of entertainment.

Many novels are transformed by Hollywood in order to make a film that appeals to the audience. The alterations made by Baz Luhrmann are essential to the flow and vividness of the novel, The Great

Films show a perception of reality, for better or for worse. Many see films and the cultural that it is in and think that it must be a accurate depiction, which sometimes unfairly puts a stigma on a group of people or a cultural. Hollywood has been able to expand all over the world, and many think The objective of promoting American culture through Hollywood movies is to dominate the other cultural communities around the world and become the universal culture of the world. Going to a movie with friends or family has been a tradition for many for a long time. Globalization has spread Hollywood movies all over the world, and our American movie stars are also the world’s movie stars.

Elements such as the title sequence, the poster, the movement of the text and so on. Having a poster for your film is a means of advertising. The goal of the poster is ultimately to “sell” the movie being advertised. Usually the name of the film will be in big bold letters so you cannot miss it. Next there will intriguing images of the actors or happenings from the film.

According to Porter, the five forces are buyer power, supplier power, threat of substitute products, threat of new entrant and rivalry among existing competitors (Haag, Cummings 2013). Examples of movie rental businesses are Red box, Netflix, Blockbuster and other digital modes like Amazon, Hulu to mention a few. With regards to these movie industries, ‘buyer power in the Five Forces Model is high when buyers have many choices from whom to buy, and low when their choices are few’ (Haag, Cummings 2013). In this case, buyer power is high due to the availability of different movie rental form. Buyers have the choice of going to a Red box kiosk or having Netflix deliver in the mail.

“ I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, its going to make a pretty good movie.” Steven Spielberg.’ For this essay I intend to discuss how Hollywood as an industry has used the marketing strategies of blockbuster films to significant advantage in film merchandising. Along with the use of mass merchandising as a form of marketing films, with the hope of creating awareness among the public. As merchandising has become one of the most lucrative ‘arenas’ for Hollywood Studios to earn a profit. Many blockbuster films today come with novelisations of the films story to toy action figures.

You can find them almost everywhere like cinemas, town centres, bus shelters, on the sides of busses, magazines and on the internet. They are all trying to do one thing, persuade you to spend money on their film. I am going to describe and explain what makes a good film poster and then I shall give an example. I am going to look at the general make-up of film posters. Usually a film poster has a large picture of a famous actor or actress that stars or has a main role in the film, they can even show a scene from the film.

Di Cesare (2012) presents that “several tourism organizations worldwide recognized the opportunities associated with film tourism”, and Kraaijenzank (2009) also thinks that “many movies are big hits when they are released and some movies are awaited with great expectations”. Therefore, the importance of tourism to the whole region is a longstanding problem faced by economists. Yilmaz and Yolal (2008) also find that “Rapid