Launching The New Engineered Jeans
2.1 Introduction
The outline bellows gives an overview of the new engineered jean that
Levis will be launching
Product
A top-end Jean in straight cut that is fits snugly and is flattering,
well cut using the engineered technology
Price
£90
Target Segment
Fashion conscious female
18-35yrs
2.2 Objectives of the Launch
============================
* Break into Womenswear Market
* Re-launch Engineered technology to emphasise fit
* Make consumer aware of new product
* Increase sales of engineered Jeans
2.3 The Marketing mix
2.3.1 Segment
The Women’s market has been the by far the strongest sector in terms
of increased sales since Jeans sales began to boom in 2001 (see
appendix E), this trend is expected to continue into 2007 (Mintel,
2003). After the Male orientated anti-fit campaign, now is a good time
for Levis to turn their attention to the female market.
The number of 15-24 year olds in Britain has already increased
dramatically and is expected to grow by around 7% by 2007 (Mintel,
2003 See Appendix D).
At present Levi’s do not have our having problems reaching the younger
female customer (Foster, 03/2004). If Levi’s can break into this
market it will generate a significant increase in sales.
2.3.2 Product
In a recent poll on hanbag.com the ”Denim Diva” look, Jeans teamed
with a sexy top and high heels, was voted the most popular by the
women who voted (www.wgsn.co.uk, 10/1...
The American brand Abercrombie and Fitch (ANF) is a retailer selling fashionable and luxurious sportswear clothing, and accessories.
The symptoms for antisocial personality disorder as classified by the DMS IV include a lack of concern regarding society’s rules and expectations. They don’t follow the law or what is expected under social norms, they have a hard time keeping a job or get in trouble for truancy at school. (Comer, 2011) They have repeated violations of the rights of others, many times getting physical and are irritable toward others’. One of most common symptoms is their pathological need to lie, they are self-centered and lying serves their need at the moment. Clinicians tend to describe antisocial personality as having no moral center because of their total disregard for others and their manipulative ways. (Comer, 2011)
The main cause of antisocial personality disorder is unknown. However, genetic factors and environmental factors are both believed to be linked to antisocial personality disorder. Environmental factors include being a victim to child abuse or a dysfunctional family life. “People with an antisocial or alcoholic parent are at increased risk”:(“Antisocial Personality Disorder Symptoms,” 2013). On the other hand, research suggests that genetics could also be a factor. When abnormalities development in the nervous system, this leads to learning disorders, hyperactivity, and bedwetting which in turn leads to antisocial personality disorder.:(“Antisocial Personality Disorder Symptoms,” 2013). Not only are the causes unclear, but also because they are unclear exams and tests are given to determine if one has the disorder or not. “Antisocial personality disorder is diagnosed based on a psychological evaluation that assesses the history and severity of symptoms. To be diagnosed with antisocial personality disorder, a person must have had conduct d...
Transition: Now that I’ve discussed the history of coffee, I will not discuss the effects coffee has on your health.
Antisocial Personality Disorder is primarily characterized a lack of remorse or guilt while disregarding the rights of others. People diagnosed with this disorder are impulsive, callous and malicious. They notoriously blame others for their problems, and typically find it difficult to maintain healthy relationships. It is one of the more common personality disorders. Men are 5 times more likely than women to be diagnosed with this disorder (Cloninger, Bayon & Przybeck, 1997; B.F. Grant et al., 2004). Mental health professionals can diagnose up to 30% of the population in clinical settings with this disorder. The percentages may be even higher among prison inmates or persons in treatment for substance abuse.
Coffee helps one concentrate on a task, especially with with tons of distractions. Coffee also enriches Short Term Memory (STM) and Long Term Memory (LTM). This helps retain information and helps remember things easily without much trouble. Of course, caffeine is a stimulant that keeps one awake, which is a benefit, too.
Antisocial personality disorder also known as ASP is a type of chronic mental condition in which a person's ways of thinking, perceiving situations and relating to others are dysfunctional and destructive. It is a mental health condition in which a person has a long-term pattern of certain characteristics such as manipulating, exploiting or violating the rights of others. This behavior can often be criminal. People with antisocial personality disorder also can come off witty, charming and are great at flattery. Although they are charismatic they have the inability to feel affection for others. There are many symptoms linked to antisocial personality disorder: deceitfulness, impulsivity, constant irresponsibility, lack of remorse, irritability and aggressiveness are just a few. There are many theories as to what causes antisocial personality disorder. One theory considered a link to antisocial personality disorder is biological as well as the genetic factors. Also, another theory is social factors. How a person interacts in their early development with family and friends. Now, treatment of antisocial personality disorder typically involves long-term psychotherapy with a therapist that has experience in treating this kind of personality disorder. Medications may also be prescribed to help with specific troubling and debilitating symptoms.
‘Haute Couture’ is a French word, which translates to mean, ‘high sewing’ or ‘ high dressmaking’. It refers to the creation of exclusive custom-made clothing. I t is constructed by hand, with the use of sewing machines, from start to finish. It is made from high quality, expensive fabrics, which are sewn with extreme attention to detail. The most experienced seamstresses finish them. A haute couture garment is often made for a client tailored specifically for the wearers measurements. Considering the amount of time money and skill that is allotted to each completed piece haute couture garments are described as having no tag. Meaning, budget is not relevant. Each couture pieces is not made to sell, they are designed and constructed for the runway, just like an art exhibition. Clients value the uniqueness of the couture and the status that is attached to a made to measure service. They could spend up to 100,000 on a couture wardrobe each season.
The media representation attains shocking influences on the public's perception towards the idea of crime increasing at an alarming rate. According to Wolfer, the number of crimes is actually decreasing. However, despite the inaccurate media representation towards crime and justice. According to New Zealand context (2003), the public attitudes naturally overestimate the proportion of crime, which leads to an increased outcome of public’s anxiety and insecurity towards crime. This form of public attitude is known as the fear of crime. Mc Laughlin defines the fear of crime as a rational and irrational belief towards the fear of being victimized. For example, the misrepresentation of the media influences the public attitudes to think that they are more likely to be murdered instead of being robbed. Due to the role of the media influencing the public’s fear of crime, the public will protest and demand the changes in the law. The rise of public concern will then pressure the politicians to act and put a solution. This then creates a moral panic where certain acts or groups are seen as threats to the social order. Therefore, the role of the distorted media operates the public concern, which affects the crime policy in the criminal
Caffeine is known as a psychostimulant that could enable the consumer to increase their work productivity. Psychostimulants are psychoactive compounds that generate temporary improvements in the mental or
Everyone should know how what they are consuming is effecting their health, which is becoming more and more overlooked. Provided were facts regarding coffees effect on multiple health aspects including: cancer, diabetes, cardiovascular, and ethical health concerns; however, these are only the most important. There are other benefits that result from drinking coffee, but pertain to health aspects that don’t cause thousands or even millions of death worldwide. The argument isn’t to force you to drink coffee, but instead to make you realize that there is much more to coffee then you might think. The research proves that the pros most definitely outweigh the cons; however, even saying so there will always be counterarguments why you shouldn’t drink coffee. There are always multiple opinions with regards to anything, but the factual evidence is where the truth comes out. Just remember with every cup of coffee you drink you are doing yourself and many others a
The Economy plays a vital role in the nature of development. We all interact with it on a daily basis. Yet how it operates and influences development is largely influenced by multinational corporations and governmental powers often operating within a for profit nature. Gibson-Graham, Cameron and Healy (2013) introduce the idea of rethinking this approach to development, by highlighting the cost capital enterprise is having on people and ecosystems. Suggesting although economic growth continues to trend upwards for many countries so do social, environmental and economic inequalities. Gibson-Graham Cameron and Healy (2013) suggest that a fundamental change in approach is needed to the ways
they start their daily schedule to keep them energized. A lot of people drink coffee on the daily basis because they assume it gives them energy. However, does coffee really boost a person’s energy or are people just relying on the fact that they were told it does so they just drink it? Consuming coffee can give a person energy