Although business journals and media resources provide an abundance of information about the effectiveness and stress-relieving benefits of vacation time off, a majority of potential adopters will be more influenced by conversations with and the actions of other companies. As employees strive to work for companies who provide innovative benefits packages, word of mouth will spread amongst those in similar employment backgrounds regarding the companies that offer Latitude Adjustments. Rogers stated, "This dependence on the experience of near peers suggests that the heart of the diffusion process consists of modeling and imitation by potential adopters of their network partners who have adopted previously. So diffusion is a very social process" (p. 18).
Latitude Adjustments will reach their target audience through several avenues. First, Latitude Adjustments will create a website dedicated to corporate wellness. The website will offer information on studies related to the benefits of relaxation, use of vacation time and de-stressing. There will also be information available on what the service will offer.
Next, trained account representatives from Latitude Adjustments will act as change agents by meeting with human resource managers and financial officers for different companies to show a presentation that will demonstrate the effectiveness of the program, along with the benefits to the company.
Target Audience
Corporate employers are the main target audience, specifically human resource departments and possibly Chief Financial Officers and Chief Executive Officers, as they are typically the entities that make financial decisions for companies. Obviously, a company will have to have substantial profits to fund a vacation packag...
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...ttitude and productivity, then adoption is more likely. The potential for the adoption of Latitude Adjustments into existing benefits packages is greatly enhanced because Latitude Adjustments possesses the attributes of relative advantage, compatibility, reduced complexity, trialability, and observability.
After the proposed delivery system has been presented, the diffusion of Latitude Adjustments services will hopefully begin with a few daring companies that are willing to take a chance on bettering their employees. As success is experienced, the innovator will rely on word of mouth to spread throughout the corporate world. Commercialization of Latitude Adjustments will include marketing strategies that promote its success. Contacting human resource journals and magazines to place ads and maybe secure interviews on the services will also be part of the marketing.
The company's management put a lot of emphasis on taking care of its employees, encouraging an entrepreneurial spirit, treating each other with respect, and being committed
Lifestyle Holiday Vacation Club (LHVC) is the word synonymous to luxury services based on the “ALL IN” concept. The idea of starting up LHVC was developed by an Austrian group of investors in 1995, building the first hotel named “Hacienda Hotel” in Puerto Plata (Figure 3). In 2002, the product LHVC was founded representing a vacation club with 200 members. Today the club has more than 30,000 LHVC Members (LHVC, 2016).
Managers have to become leaders who motivate and encourage their employees. This creates a new group dynamic and guarantees passionate workers and, hence, increased productivity. When numerous firms collapsed and experienced high losses, the managers received high pay-offs while the employees lost their jobs. Although Wells Fargo was not struck by bankruptcy and enormous losses, its employees have it in the back of their mind that they will be the straw men if the firm fails. No employee wants to engage in a firm with managers who might not be reliable and for whose failures the employees have to pay in the end. Therefore, managers have to represent that they are all part of the same group and pull on the same string. Wells Fargo has to see its employees as whole persons and members as a group, not only as workers. To convey the focus on workers, not profit, Wells Fargo has to provide empl...
The staffing choice my company, Cummins should incorporate is geocentric. Geocentric staffing policy “seeks the best people for key jobs throughout the organization, regardless of nationality (Hill & Hult, 2016).” I chose this approach because my company would use a transnational strategy and I feel that it would best fit the company. This company has locations on over 190 countries, therefore, they need the best of the best to be a part of their workforce in order to keep up with their qualitative demand for the products that consumers purchase. This approach also allows the company to make the best use of its human resources department. The company can easily put together a team of international executives who will feel at home working
This article is about Harrah’s Entertainment; one of the largest casino entertainments made a decision to move away from being a product based company to a strategic marketing company geared towards customer satisfaction by implementing a customer focused rewards program. Bill Harrah, the founder of the company established the company’s reputation on the premise of pride of the employees working for “the best in the business” while given more attention to the condition of the properties. However, when Gary Loveman joined the company as the new Chief operating officer, he made a move towards customer service. Gary Loveman hired Marilyn Winn, the head of Human Resources, to change how the company engaged in people development. Winn came up with a strategic plan to develop Harrah’s human capital. As a result, Winn is faced with the difficult task of improving employee motivation and job satisfaction in a rough economy after 9/11, which changed our nation forever. Although, the company gained market share it did not quite meet the company’s projected level.
The concept of geographic profiling, as a product of criminal profiling, can be traced back to Cesaro Lombroso (1876), the Father of Criminology. Lombroso’s theories of criminality emphasized the individual characteristics of the offender (e.g., as race, age, sex, gender, location). He was influenced by the evolutionary research of Darwin’s concept of the “born criminal,” posing that physical characteristics are indications of criminal predispositions (2007). Nonetheless, accounting for the era of which Darwin and Lombroso was most influential, with lack of science, it was reasonable to identify the characteristics of a criminal as opposite of the norm. The two historical figures are credited for establishing the basis of profiling.
As we can see from these data, the growth of telecommuting has been substantial over the last several years. It is becoming more and more attractive to both employees and employers. We will further explore why in the upcoming sections.
The first issue in this case study come from the nature of tourist industry, when it can only make profit in the summer holiday; hence, it’s realized that the organization is more alike to the seasonal business. This requires Bergqvist to have new ideas to
Understanding the different models used in today’s workplace is essential when creating a policy for your employee’s paid time away from the workplace. Each presents a challenge for the employer, and careful consideration is needed
This leaves the American consumer confidence laying low, and people are being more cautious on their spending and not splurging. This ties in with the pace of recovery for the hotel industry. But a stronger hit came to the industry, when the trend developed in the market for substitutes to hotels and motels. The consumer due to the economic decline has developed a taste for an economical traveling experience, these substitutes offer cost undercuts. According to the United States Department of Labour, the unemployment rate in the US averaged to 8.9% in 2011. Higher unemployment rates strains discretionary spending, which in turn reduces the leisure travel by the customers. Sluggish wage gains and credit crunch are all expected to keep customers relatively cautious in 2012. Thus, a weak economic outlook for the important markets of Hilton Worldwide would put pressure on its top line and bottom line growth (Hilton Worldwide, 12). The pricing factor is almost hard to match by the hotel industry, the consumer is becoming more demanding but also exigent in terms of low pricing. Switching costs range from negligible to high, but a factor that motels can’t substitute are the various benefits including spas, restaurants, or a community holiday feel brought with the package of any chosen hotel/motel. But the consumers in the US for example see the switch as more of a necessity rather than
Each company has a specific set of operational procedures for how their office or location runs; these can include...
Whether it is marketing within franchised restaurants or major retail banks, marketing plays a large role in providing assistance for companies to reach goals such as high profit. Subway sandwiches, a world-wide franchised restaurant, uses marketing and marketing tools not only for increased sales but to create an image in the consumers mind. This essay will define and discuss positioning, as well as a case study on how the Subway franchise has positioned their product. As one cannot climb a mountain from the top, market segmentation and market targeting will be looked at in order for better understanding on positioning.
Robbins, S., Bergman, R., Stagg, I. & Coulter, M. (2012). Management (6th ed.). New South Wales. Pearson.
Technology has created a major impact on the way in which all organizations market their products and services. With the development of the internet, companies are now able to economically market themselves on a global level. Even smaller companies that were once not able to capture international business due to the cost factor can now do just that. The Washington Plaza Hotel is no exception. The hotel industry in DC relies heavily on tourism as a major part of its client base. Many of these tourists who visit the city are of foreign nationality. It is important that the Washington Plaza Hotel targets these people when marketing the company. Not only do they target the tourist but they also target the international business travelers that come to the city on business related trips. The hotel's website, which gives detailed information about the hotel's accommodations and services, can be accessed by potential customers all over the world. In addition, the Washington Plaza Hotel has teamed up with such web-based travel services like Orbitz, Expedia, Travelocity, Etc. in order to capture more of the global market. Before the existence of the internet, the global market was not easily reachable. Technology has the greatest affect on marketing for many organizations and certainly for the Washington Plaza Hotel as well as the hospitality industry itself.
Staying ahead of the competition and increasing profits are the fundamental objectives for every organization. However, many firms today continue to invest extensively in business development activities and less on employee productivity. This mindset ignores the firm’s chief asset and its core foundation, its workforce.