Laptop Case Study

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PERCEPTUAL INTERPRETATION OF THE EXPECTATIONS (OR BELIEFS) ABOUT THE PRODUCT ATTRIBUTES USE TO CREATE THE VALUE OF TOUCH SCREEN LAPTOPS Touch screen laptops are of a utilitarian value in general. Most of the products sold in this category are used for either work or school. There are 7 product attributes that have been associated with this product category. 1. Battery Life: This is a utilitarian attribute that effects how long one can use the laptop before needing to recharge it. Therefore, with a longer battery life, one can get more work accomplished without seeking a place to charge their laptop. 2. Central Processing Unit (CPU) Processing Power: This is a utilitarian attribute that effects the laptops ability to multitask and execute…show more content…
However, it does very little for accomplishing office based work and the likes on a laptop. A better GPU would also greatly increase the price and weight of the laptop. • Weight = 6 Extremely Important o Weight is everything with a touch screen laptop. The lighter the laptop, the easier it is to carry around. This also leads it to be able to be used as tablet for more extended periods of time. • Screen Resolution = 3 Somewhat Important o It is essential to have a screen that one is capable of reading fine print on, but not one that displays at a 4k resolution. Therefore, this is another nice feature that is nice to have, but hurts battery life. • Durability = 4 Important o Laptops are dropped from time to time. Having one that can withstand a decent amount of abuse is crucial. Nonetheless, one does not need a heavy Military-Spec laptop to take to school or the office. DETERMINATION OF THE OVERALL UTILITARIAN OR HEDONIC VALUES OF THE THREE…show more content…
This point difference shows that they are quite dissimilar. My first choice of brand being Dell is the right choice. Very rarely will a mass-produced and affordable laptop brand reach the same score as my ideal brand. Most laptops that meet my ideal brand criteria would cost in excess of $2,500. I would probably purchase my first choice again as it has the highest overall utilitarian score. However, since Dell’s overall value score is so close to that of HP’s product. If in my experience in using the Dell laptop was hindered by any notable issues, than I would consider looking into the HP brand of touch screen laptops
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