Language is not neutral. It shapes people’s thinking, assumptions and values; it privileges some voices and silences others.

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An Inconvenient Truth, written by Al Gore. Unlike a typical book divided into chapters, Gore delivery ethos to interlace personal accounts with scientific data, pathos and pictures to highlight his argument. The writing is delivered at a tertiary level, yet has a certain level of social informality. Why would this choice have been made? Bipartisan the language is not, highly emotive it is. Can this approach silence the other side? Does Gore use the technique of “controlling the dictionary” to underscore his points of view? Why have the images been chosen? What is the syntax of these images and do they add or subtract from the written language offered? At times the other side is presented as hiding or deliberately changing the truth without scientific evidence. How can the presenter of scientific truth not be a scientist himself yet attacks the other side for presenting their own opinions? Truth is the core meta function of Gores presentation delivered in a multimodal vision of hope.

Are all issues political issues? According to George Orwell the answer is yes. (Ref 2) As a politician Gore does not take a step back when using his profile to politicising his truth, yet cleverly camouflages this tactic in the form of a reflective question. By using an Orwellian tactic of simple terminology the reflective question is designed to bring the audience onto the side of an inconvenient truth, prior to launching into the political attack of big lobbyists, those making money and the conservative right censoring those who reaffirm Gores views. Orwell too was a great advocate for the elimination of redundant syntax already posed by others. (Ref 2) According to Gore climate sceptics hold one of just a handful of views and jump from one to ano...

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