Lane Bryant Adverts

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This Lane Bryant commercial, “#ThisBody is Made to Shine” presents five models and actresses who embrace their natural beauty. The ideology would be proving the social media bullies wrong. These women are not fazed by the stereotypes or negative comments they may see or hear every day. They are proving that full figured women are equally beautiful, compared to what we are used to seeing on television, magazines, and billboards. You can tell that their target audience is mainly for the youth. By having Gabourey Sidibe, Danielle Brooks, Ashley Graham, Candice Huffine and Alessandra Garcia in this commercial, Lane Bryant is sending a powerful message that everybody is willing to watch and pay attention to. Two of the ladies are also using slang …show more content…

Although this commercial is refreshing to see women of different nationalities and body types, it’s still putting women in competition with other women. When they made “This Body” a hashtag, it was supposed to empower women with curves but they neglect the women without curves. This separation is heavily influenced by the media. In today’s society, we encourage advertisements and commercials that promote the “ideal” body type which we perceive as “real beauty”. Fashion designers and advertisers look for models with a slim figure that wear between a size zero and four. As we get used to seeing this type of body image and value it, it becomes the norm. This stereotype controls the way women think of themselves and make them believe that they all need to look that way. This can result in women going on extreme diets, taking pills, or even altering their body. The people that benefit from these women are fashion designers and advertisers because they have fallen into their traps. These companies will continue to target distinct audiences of young ladies and capitalize off of their vulnerability because they believe that being slim is in. Plastic surgeons and fitness centers also benefit from young adults with low self-esteem. They believe that they are able to enhance their overall appearance and provide them with healthier lifestyles. In addition, men also play a huge roll in how ladies of all ages perceive themselves. In most cases, women are altering their bodies to either find a spouse or for their

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