Lamborghini Case Summary

747 Words2 Pages

b. Lamborghini’s mark is not weekend by third-party use because the third parties’ marks are not in the Lamborghini’s market of producing luxury sports vehicles.

The presence of third-party registered marks alone is not enough to substantially weaken the strength of the plaintiff’s mark. Homeowners Grp., Inc. v. Home Mktg. Specialists, 931 F.2d 1100, 1108 (6th Cir. 1991). A third-party mark weakens a senior mark when the third parties “use the marks in the relevant market.” Kibler, 843 F.3d at 1076. Extensive third-party registrations on a mark are not enough to substantially weaken the strength of a plaintiff’s mark. Homeowners Grp., Inc. v. Home Mktg. Specialists, 931 F.2d 1100, 1108 (6th Cir. 1991). The court in Homeowners …show more content…

Kibler, 843 F.3d at 1074. For example, in Kibler the court explained that having music on Amazon and iTunes is “too broad” to be in the same relevant market as a DJ selling music. Id. Because the third-party marks were not used in the relevant market, the court states that “no reasonable jury could find the marks have weakened ‘DJ LOGIC’.” Id. Similarly, in Daddy’s, the court explained that the existence of fifteen other registered marks incorporating the phrase “Daddy’s” only weakens the plaintiff’s mark for the specific purpose that the plaintiff is in business for. 109 F.3d at 281. The court noted that on remand the district court must determine if any of the registered marks specifically relate to the retail sale of musical instruments. …show more content…

In Daddy’s, the court explained that third-party marks can only weaken a plaintiff’s mark for the specific purpose that the plaintiff’s company is in business for. The three closest companies to Lamborghini’s market are: “Bullseye PDR, Inc,” which provides automobile repair and maintenance services; “Michelin North America, Inc,” which supplies tires for vehicle wheels; and “Aleoca Pro Singapore,” which produces bicycles, motorcycles, mopeds, and parts for these goods. J.A. at 64, 73, 75. Automobile repair and supplying tires are both completely different businesses than producing luxury sports vehicles. Producing bicycles, motorcycles, and mopeds is closer to Lamborghini, but producing luxury vehicles is not the same as producing bicycles, motorcycles and mopeds. The court in Kibler looked at the relevant market of the third-party marks. People in the market looking to buy a luxury sports vehicle would not go to a company that provides automobile repair, or a company that supplies tires for vehicle wheels, or a company that produces bikes and mopeds. The only company that has a bull mark and produces vehicles is “No-Chem of Philadelphia, Inc.” and its mark expired in 1978. J.A. at 89. Not only did its mark expire almost 40 years ago, the specific purpose is producing automobiles and truck drawn trailers, completely different from the luxury vehicles

More about Lamborghini Case Summary

Open Document