LEGO and the Market for Children’s Building Blocks

The educational and artistic importance Lego has been long-lasting from generation to generation. In the beginning of 1930’s until now, LEGO bricks has been the driving force of self-imagination and expression for multiple people around the world. It has given a voice to kids, adults, innovation and technology. Generation after generation, LEGO advances forward, yet keeps its core values intact as a family company. Lego is an essential element of toy culture and unlimited boundaries of mufti media and education in the 21st century culture.

Children at this age are often voracious readers and you should do all you can to encourage them in this activity. Children who read every day are also good learners at school and make excellent academic progress. Tween toys can be fun and often follow their fantasy interest. For boys (especially), Minecraft has probably captured their imagination. If so, consider a Lego construction kit.

LEGO are actually a really good method that can be use by parents for their children. In facts, observational studies proves that children that spends more time with blocks or LEGO will scores high marks in spatial ability tests (Jirout and Newcombe 2015; Levine et al 2012). Next, LEGOs are a good introduction to communicating ideas with physical objects. When children play with LEGOs, they are putting things together and they taking them apart again. Therefore, it will make children interested in how thing actually work in real life.

It encourages imagination, conceptual thinking and creation. The Lego mission is to nurture the child in each of us, and this means that they actively encourage self-expression through creation, thus enabling children of all ages to bring endless ideas to life. The Lego experience is playing, learning, interacting, exploring, expressing, discovering, creating and imagining - all with a heavy dose of fun. Their real audience is the child in each and every one of us - the child that needs to be nurtured and developed, encouraged and inspired, the child who wants to play and create. Lego offerings create a universal language across age, gender and culture, yet, at the same time, we all have a unique relationship with the brand.

3.1 SWOT SWOT analysis: It includes internal situation of strengths and weakness, and external analysis of opportunities and threats. Strengths: • Well reputational toy manufactory and high brand image in customer 's awareness. • Long term loyalty customers to support LEGO product from teenager to adult grade. • Provide wide range of product portfolio like educational and themed brick product with high quality. • LEGO encourages children play in “System” and “Creativity” through playing interlocking brick toy and provide them different play experience as well.

2.1 Lego creating value the “joy of building, pride of creation”: the company’s goal has stayed remarkably consistent and is probably best expressed in its current iteration: “ to inspire and develop the builder of tomorrow”. The second principle is “relentless experimentation begets breakthrough innovation”; even in its start-up years, Lego restlessly experimented with new ideas, sometimes making big bets on untested technologies. More often that not, game-changing innovation doesn’t come from one all encompassing, ambitious strategy. It comes from persistent experimentation, which increases the odds that at least one effort will get you to the future first. The business strategist Gary Hamel underlines this notion in “the future of management” where he asserts , “Innovation is always a numbers game: the more of it you do, the better your chances of reaping a fat payoff”.

After concluding the research, it appeared that dads were highly involved in family playtime, and their favorite toy growing up was the LEGO. As for moms, they use the Internet heavily for tips and life hacks about being a good parent. As for primary research, the first study LEGO did was called the “Holiday Wish List”, which asked parents what they want their kids playing with all year. After that first primary research, LEGO held interviews with child development experts and further understand how to utilize their products within today’s children. The stockholder group was the consumers buying the products, LEGO wanted to use parents to bring LEGOs into their kid’s life.

In 1949 the creation of the binding bricks, which we commonly know today as LEGO’s, was made and mass produced through their plastic moulding machine. Now about 80 years later, the company has noticeably progressed. LEGO products are now sold in over 140 countries and LEGO movies and shows are available. Regarding academia, “LEGO mindstorms” has taken robotics to another level, allowing consumers to take advantage of their user friendly robots and programs. As of today, LEGO is still a private-owned family company.

This was something that was feasible in the eyes of the businessmen and the venture capitalists and that is all that they wanted because it was a good opportunity for them to maximize their profits. This is a phenomenon that has been common in all times and there have been people who have been producing the things that the children want throughout the ages. In the world of toys the demands of the kids found anew form when some entrepreneurs launched a product by the name of Barbie and it rose to the heights which have been unparallel and unrivaled to date. It is felt that the females while they are young and even in their older ages can relate to the dolls and this type of doll was probably the best thing that ever happened to kids. Adults have different perception they want girls to play with dolls like Cabbage Patch dolls and Barbie whilst they expect boys to play with something related to action.

LEGO started as a wooden toy company. Now, LEGO is famous for the LEGO Brick. It is the foundation of most all of their products. There has been major development specifically on this piece of the pie. As I mentioned LEGO started as a wooden toy company with 10 employees in 1939.