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Recommended: Influence of TV commercials on body image dissatisfaction

Media (smartphones, internet, advertising etc.) is occupying our leisure time ,even working time more than before (Glauber, 2006). People are usually staring at their smartphones rather than reading books while they are waiting for the bus. This induces the influence on our point of view (Bryant & Oliver, 2009). Then, ideals of beauty can be transmitted through media. The skinny, gorgeous and perfect models can be easily noticed on the billboard or in the magazines or on your Facebook wall. After a period of time, these ideals of beauty which are promoted by the media and the advertising industry generate negative influence on people. It can be ascribed to the promotion of an ideal image of body and instigation of social comparison among men and women.

Media and advertisements build an ideal but unattainable image of body causing people to achieve by various methods. The models on television and advertisement are likely below normal weight by 20% (Dittmar & Howard, 2004). However, audience do not realise the fact and attempt to accomplish those images. As a result, they try out liposuction, cryolipolysis or buttock augmentation. From a research done in USA (“American Society for Aesthetic”, 2013), there were more than 113 000 cosmetic procedures had been undergone on 18 years or younger patients, some without considering the fatal risks (Zuckerman, 2005). Besides, controlling their eating habits is another method (Grabe, Ward & Hyde, 2008). They skip their meals or strict diets as they consider the meals are the key factors of becoming fat. Indeed, they neglect the life-threatening consequences of the method they used, including development of eating disorder and the impact on reproduction, bones and brain (Treasure, Wack, & Rob...

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López-Guimerà, G., Levine, M. P., Sánchez-carracedo, D., & Fauquet, J. (2010). Influence of Mass Media on Body Image and Eating Disordered Attitudes and Behaviors in Females: A Review of Effects and Processes. Media Psychology. doi:10.1080/15213269.2010.525737

Treasure, J. L., Wack, E. R.,& Roberts, M. E. (2008). Models as a high-risk group: The health implications of a size zero culture. British Journal of Psychiatry. 192, 243-244. doi: 10.1192/bjp.bp.107.044164

VanVonderen, K. E. and Kinnally, W. , (2012). Media Effects on Body Image: Examining Media Exposure in the Broader Context of Internal and Other Social Factors. Retrieved from http://citation.allacademic.com/meta/p556392_index.html

Zuckerman, D. (2005). Teenagers and cosmetic surgery. Virtual Mentor, 7(3).
Retrieved from http://virtualmentor.ama-assn.org/2005/03/oped1-0503.html.

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