Kurlington Store Essay

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Risk Management-Burlington Stores
• Risk of increasing Competition Burlington Stores faced with growing and brutal competition from other competitors in the retail sector, which would impact Burlington’s business and finance for negative side. For example, Burlington Store’s biggest competitor TJ Maxx owned 34% of total off price market share comparing with Burlington Store’s 22% market share for last year. If Burlington did not take actions to narrow the difference between their key competitor, they would possibly been kick out of market soon. Additionally, Burlington’s competitors not only include off price apparel retailers such as TJ Maxx, but also include regular price retailers offer seasonal and holiday discounts, such as Macy’s …show more content…

According to the customers’ reviews from consumer affairs website, Burlington’s employees were rated low by customers who stated their employees were not trained well, unprofessional or impolite. Another website made side by side comparison of Burlington Store and Kohl’s and figured out that Burlington store’s customer service staffs were not very helpful. The staff management structure for employees also had troubles. For instance, basic level employees complained about the difficulty of contacting with managers. Burlington acknowledged that if they could not attractive talents in retail industry or trained the employees efficiently, it could adversely affect their business. Thus Burlington stated they would invest significant resources in training and motivating employees to maintain a level of job satisfaction. They tried to increase employee’s satisfaction by create good working environment and satisfied benefits (medical, dental, etc.) for full time employees. Additionally, Burlington identified the key employees and offered them higher salary than industry average level. For instance, Burlington Coat Factory’s retail store mangers’ average salary was $60,687, much higher than the national average salary of retail store managers’ $43,521

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