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Kudler’s Strategy Kudler Fine Foods is in a position to use its information technology, marketing strategies, and sales plans to create a prominent place in their niche market. Focusing on internal and external environments will help Kudler formulate a successful plan for the future and prepare for the changes that occur in such a diverse platform of partnerships, contracts, suppliers, and customers. Having a sales plan in place shows forward thinking of the management team. Planning is the most important part of being a successful enterprise and now that Kudler has three stores they are in a position to evaluate where they are and develop their future. The grocery business has changed dramatically in the past decade, as have consumers’ tastes, preferences, and demands. Although the demand for gourmet foods is increasing, specialty grocers are facing more competition from larger grocery chains and internet sites. According to the National Association for the Specialty Food Trade, specialty food sales reached $38.5 billion in 2006, a 13% increase over 2005. Approximately 69% of these sales were attributed to supermarkets or other mass outlets, leaving 21% of total sales to specialty food stores (Gatty, 2007). Kudler must adapt to meet the ever-changing desires and preferences of consumers. More than ever before, food consumers want products that are convenient, healthy, organic, and moderately priced. According to the FMI’s US Grocery Shopper Trends 2006 report, 86% of shoppers have a level of concern regarding the nutritional content of their food. This is especially true for high-income households (Gatty, 2007). Kudler is offering local organic produce to meet these needs as well as loyalty points to earn high-end items. To mee... ... middle of paper ... ... Keeping the store fresh and lively with new local organic products and a point system to reward consumers provide existing customers something new to see while enticing new customers into the stores. Kudler can accommodate the changing preferences of its customers and remain a strong force against the competition with its quality processes and remaining keyed in to the desires of its customers. References Gatty, B. (May 2007). Mighty special. Progressive Grocer, 86, 88-91. Retrieved January 17, 2008 from EBSCOHost Research Databases. Gomez-Mejia, L., & Balkin, D. (2005). Management (8th ed.). New York: McGraw-Hill Kudler. (2007). Retrieved on February 19, 2008 from UOP Virtual Organization Portal: Kudler Fine Foods Turban, E., Rainer, R. K., Potter, R. E. (2003) Introduction to Information Technology (2nd ed.). New York: John Wiley & Sons, Inc.
RNRA Team, “Supermarkets, Fresh Produce and New Commodity Chains: What Future for the Small Producer?” Hot Topics: February, 2004.
Kudler Fine Foods is a store unlike any in the grocery industry. Kudler Fine Foods represents a store that could possibly spark a new era within the grocery world. The owner of Kudler Fine Foods, Kathy Kudler, has watched her dream of owning and operating a grocery store that specializes in fine quality food grow within a short period of time. The success of Kudler Fine Foods can be attributed to the innovative ideas, effective leadership, and organizational structure. The overall mission of Kudler Fine Food's "is to provide our customers the finest in selected foodstuffs, wines, and related needs in an unparallel consumer environment. Our selections coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing" (Apollo Group, 2003). Kudler has managed to maintain its mission statement by providing its customers with the best and as a result the company has flourished. "Kathy considers one of her key responsibilities to be that of identification of new gourmet items that can be offered in her stores (Apollo Group, 2003)." Therefore, Kathy is considering plans to contract with local growers of organic produce to yet obtain the best in quality products for her consumers and take her business to the next step. If Kathy makes the decision to contract with local growers then changes could be introduced into the company's overall structural organization. Each aspect of Kudler Fine Food's organizational structure from basic business process to the supply chain and quality control process will be affected by the formation of a contractual relationship with local organic growers.
Oliver’s opened its second store in April of 2000 in Santa Rosa, CA fashioning it after Woodlands Market, another Organic Health food store. Unfortunately, in the early 2000’s with the increase of discount superstores, club stores, dollar stores and drugstores, there was a decline in the traditional retailers’ market share from 82.3 percent down to 69.2 percent. Increases in giant retailers will be one of Oliver’s biggest competitive pressur...
Kudler Fine Foods was started by a women, owner Kathy Kudler, who had a passion for cooking and a love for shopping for unique and creative culinary options. Kudler’s entire business plan focuses on the consumer, their needs and their wants, as well as what will provide them with the best customer service available in the San Diego, Metropolitan area. Kudler is constantly receiving new products, offers catering services and online options for shopping, as well as a staff that is educated about the products sold at Kudler Fine Foods locations. The trends at Kudler revolve around healthier living, and healthier eating. Since food trends come and go, Kudler must employ a knowledgeable staff that remains on top of the latest, emerging
“Kudler’s new initiative is tracking purchase behavior at the individual customer level and providing high value incentives through a partnership with a loyalty points program.
Kudler Fine Foods is a grocery food establishment that serves an upscale customer base. Kudler Fine Foods will start to focus in of how to expand upon their services and stream line the organizational process by improving the efficiency of the entire operations. The success will be measured by Kudler Fine Foods ability to integration a new system which will incorporate a database system. Kudler Fine Foods marketing should be able to easily see the most popular products purchased by customers depending on income levels, area of residence, gender, shopping location along with any other categories that marketing wants to add. The system should also automatically convert the purchases to points and add the point's totals to the customer information data base. "Analysis Phase is to understand and document the business needs and the processing requirements of the new system" (Satzinger, Jackson, Burd & Johnson 2004, p. 6)
Information and Software Technology Years 7–10: Syllabus. (2003, June). Retrieved April 10, 2014, from http://www.boardofstudies.nsw.edu.au/syllabus_sc/pdf_doc/info_soft_tech_710_syl.pdf
The competitive pressures that Oliver’s Market must be prepared to deal with are the pressure associated with the market maneuvering and jockeying for buyer patronage that goes on among rival sellers in the industry and the pressure associated with the threat of new entrants into the market. They must be prepared to face with the rival stores, Trader Joe’s, Costco, and Whole Foods who had recently entered in the sales territory with brand new stores and so far Wal-Mart and Target also had announced plans to develop regional supercenter, that is, large –format discount center into their territory.
Providing Full-Text Access to Eric Digest. n.p. 2003. The 'Secondary' of the 'Secondary' of the Web. The Web. The Web.
Kroger Timeline. (2013). In Progressive Grocer, 92(10), 30-52. Retrieved January 28, 2014. Retrieved from http://web.ebscohost.com.southuniversity.libproxy.edmc.edu/ehost/detail?sid=e0985541-de1c-4587-93a3-fa8be9bac40f%40sessionmgr114&vid=1&hid=127&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=bth&AN=91527502
Challenges in Today's U.S. Supermarket Industry. 2014. Challenges in Today's U.S. Supermarket Industry. [ONLINE] Available at:http://msdn.microsoft.com/en-us/library/aa479076.aspx. [Accessed 31 March 2014].
Ed. Edward N. Zalta, Ph.D. Winter 2011 Edition ed. Web. The Web. The Web.
Shippensburg University Journal. Sept. 1, 1997. Web. The Web. The Web.
Kluger, Jeffrey, Eben Harrell, and Krista Mahr. "What's So Great About Organic Food?" Time International (South Pacific Edition) 6 Sept. 2010: 30-35. MasterFILE Premier. Web. 20 Feb. 2014.
...nal supermarket retailers will reinvent themselves over a period of time, in order to attract and maintain a loyal customer base. New concepts, neighborhood marketing, and innovation will be the key to success over the next decade.” (Imlay, 2006) What is propose is that a smart mix of products, perhaps catering to demographic tastes and needs, may tempt the shopper not drive out to the big box store, but instead loyal to their local market.