Introduction
Through assessment and analysis, it can be seen that Kudler Fine Foods has proved itself to be a savvy, creative, and up and coming customer oriented business. Kudler Foods articulates its’ business culture through it’s’ employee training programs, employee enhancement, employee cultivation as well as through its’ endless pursuit to provide customer satisfaction.
This paper will assess how changes in technology have created business opportunities for Kudler, identify the pursuit of Kudler’s generic strategy, identify tactics Kudler should implement to realize that strategy, and describe how Kudler Foods management can continuously scout the fine foods grocer industry for ideas that will allow it to update its strategy.
Technology and Business
Technological advances have made it possible for businesses and telecommunications to advance beyond the traditional scope of the telephone and hard copy files. Changes in technology have created an increasingly information-centric global economy. Information technology has been used for several decades to improve productivity and quality by automating existing processes.
The Internet
The internet is an open network and provides opportunities for all businesses. Kudler Foods plans to use the internet to reach its’ customers beyond the scope of in-store sales using better information management. Changes in technology will allow Kudler to
expand globally by use of the internet. The opportunity to open doors to marketing communications and global business to business communications are now simplified and an international market of consumers would add to Kudler’s customer base. Use of the internet would also provide the opportunity for Kudler ...
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... Foods to not only become number one in the market but to become a global business entity known for outstanding integrity and customer service that can match Nordstrom.
References
Efraim Turban, R. Kelly Rainer, Richard E. Potter, 2003. Introduction to Information
Technology- Strategic Systems and Reorganization
http://www.inc.com/resources/startup/articles/20050801/process.html
Kudler Fine Foods, 2003. University of Phoenix
Kim T. Gordon. August 04, 2003
3 Marketing Tactics to Use Right Now
Michael Porter, 1980. Marketing Teacher Ltd 2000 – 2008
Generic Strategies - http://www.marketingteacher.com/Lessons/lesson_generic_strategies.htm
Yves Pigneur Ecole des HEC - Université de Lausanne Retrieved on March 3, 2008
Yves.pigneun@unil.ch
World Bank. Retrieved on March 3, 2008 from http://www.worldbank.org/egov
Kudler Fine Foods is a store unlike any in the grocery industry. Kudler Fine Foods represents a store that could possibly spark a new era within the grocery world. The owner of Kudler Fine Foods, Kathy Kudler, has watched her dream of owning and operating a grocery store that specializes in fine quality food grow within a short period of time. The success of Kudler Fine Foods can be attributed to the innovative ideas, effective leadership, and organizational structure. The overall mission of Kudler Fine Food's "is to provide our customers the finest in selected foodstuffs, wines, and related needs in an unparallel consumer environment. Our selections coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing" (Apollo Group, 2003). Kudler has managed to maintain its mission statement by providing its customers with the best and as a result the company has flourished. "Kathy considers one of her key responsibilities to be that of identification of new gourmet items that can be offered in her stores (Apollo Group, 2003)." Therefore, Kathy is considering plans to contract with local growers of organic produce to yet obtain the best in quality products for her consumers and take her business to the next step. If Kathy makes the decision to contract with local growers then changes could be introduced into the company's overall structural organization. Each aspect of Kudler Fine Food's organizational structure from basic business process to the supply chain and quality control process will be affected by the formation of a contractual relationship with local organic growers.
The Internet is the future of business. Bring your company up-to-date and provide customers, not only with product descriptions and information, but with a way to shop, communicate and interact with your company via the web. The Internet also provides less chance for human error in the ordering process because fewer individuals have to handle information. And, most importantly, the Internet speeds up operations, whether it is use for sending information to employees or receiving custom orders from customers.
Kudler Fine Foods was started by a women, owner Kathy Kudler, who had a passion for cooking and a love for shopping for unique and creative culinary options. Kudler’s entire business plan focuses on the consumer, their needs and their wants, as well as what will provide them with the best customer service available in the San Diego, Metropolitan area. Kudler is constantly receiving new products, offers catering services and online options for shopping, as well as a staff that is educated about the products sold at Kudler Fine Foods locations. The trends at Kudler revolve around healthier living, and healthier eating. Since food trends come and go, Kudler must employ a knowledgeable staff that remains on top of the latest, emerging
"Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers" (, ). This paper will justify the importance of marketing research in the development of Kudler Fine Foods marketing strategy and tactics. It will also identify the areas where additional market research is needed and analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Foods marketing strategy and tactics.
Kudler Fine Foods is a grocery food establishment that serves an upscale customer base. Kudler Fine Foods will start to focus in of how to expand upon their services and stream line the organizational process by improving the efficiency of the entire operations. The success will be measured by Kudler Fine Foods ability to integration a new system which will incorporate a database system. Kudler Fine Foods marketing should be able to easily see the most popular products purchased by customers depending on income levels, area of residence, gender, shopping location along with any other categories that marketing wants to add. The system should also automatically convert the purchases to points and add the point's totals to the customer information data base. "Analysis Phase is to understand and document the business needs and the processing requirements of the new system" (Satzinger, Jackson, Burd & Johnson 2004, p. 6)
problem to next level. Besides Kudler Fine Foods top managers are responsible for communicating the vision
The newest idea from President and owner, Kathy Kudler, is to start contracting with local growers of organic produces to include the products in each store location. Each store has become successful at its current location and with its current stocks. These results have assisted Kathy in believing that the expansion of produce concept will help in providing the consumers the "choice for purchasing the finest of epicurean delights" (University of Phoenix, 2007, para. 1). For the purpose of this assignment, Kudler operations system will be analyzed to recommend possible changes to the existing business process. All the information relating to the Kudler Fine Foods shops was retrieved from the Kudler intranet and Internet via the University of Phoenix web link.
To most consumers Whole Foods is known as a chain grocery store specializing in organic and natural foods. Some may go as far as say the name is synonymous with quality. This comparison is the result of Whole Foods’ marketing their brand successfully to consumers demanding their specialized foods. As with any organization, Whole Foods may consider evaluating their strategic objectives and decide if necessary course corrections are needed to reach their objectives and goals. Through a fundamental and technical analysis, I will discuss Whole Foods’ mission, vision, and goals, their competitive environment, and some factors within their strength, weakness, opportunity, and threat analysis. With such data and information I will recommend, if needed, and strategic changes in order to sustain a competitive advantage.
The New products on the menu have been designed and developed and then introduced into some of its bakery-cafes and serve to the customers in order to verify and determine and certify that the preparation procedures are consistent and meet high quality standards. The deployment of new recipes throughout the Panera bread distribution chain is linked to their success in test with customers. Panera always wanted to be different and to remain so, the system of research and development put in place to innovate, create and achieve its goals has nothing similar to the one of the competitors and thereby it is difficult to copy because of its learning curve and its constant revision. So research and development system of Panera bread is its resource capacity and strength. For example, the new product development was focused on innovation of foods that customers would want to eat like new products roll out into the company’s periodic or seasonal menu rotations, referred as “Celebrations” or serving antibiotic free chicken (16-13) even though it was more expensive. Panera Breads run as Leader of industry and the competitors are the followers because after the reaction of change from Panera Bread to introduce fuel, protein, dairy foods, etc. in its menu, we later on saw the competitors go to protein based on breakfast (16-13). Panera bread’s research and development strategy supported its marketing strategy. According to Wheelen, Thomas L., J. David Hunger, Alan N. Hoffman, and Charles E. Bamford, “New entrants to an industry typically bring to it new capacity, a desire to gain market share, and potentially substantial resources.” (Pg. 105) Panera understood too soon that its company is in a constantly changing environment and it focused more on the research and development to innovate to keep maintaining its leading position even when competitors in the
Kroger was also an inventor, of food products. What was born in his mother’s kitchen, of just a tangy German sauerkraut has grown into over 30 facilities that manufacture the Kroger brand. Just another example this company meeting its objective to serve and please its customer base. Kroger understood from the very beginning, the value of the customer base, which according to the text Managing Customer Relationships is simply put, is to get, keep, and grow customers and is the very objective of the Kroger brand. Mr. Kroger was a natural born leader and servant and built this concept into the very framework of the company. Every step he took, focused on this premise, and soon he built a successful model that many other merchants fervently attempted to duplicate. The modern supermarket owes it roots to this early adventure in
Competition is always a big threat looming over any business. Kudler wants to ensure they are a step above the market by providing their customers an exceptional shopping experience. The landscape has changed in terms of the competitive nature of business; quality customer experience and service can be the determining factor that keeps customers coming back and obtaining new ones. A solid marketing plan can attract ...
Bob Thompson, along with his brother Sam, reopened and operated Bob’s supermarket, a family-owned independent grocery store in Hanover, Indiana (Parnell, 2014). The mission of Bob’s Supermarket is “to provide groceries, fresh foods, and ready-to-eat food that is of the highest quality and convenient at a fair price, while being a valued member of Hanover” (Parnell, 2014, p. 396). With such a strong mission, Bob’s Supermarket did not appear to focus on marketing, growth, and innovation.
The Internet allows companies to increase and strengthen their presence on the market, offers possibilities for market development and increases sales, improves services for customers, allows companies to change a potential custo...
When starting a small business, in the food and beverage industry, there are always several trends and conditions that will affect your business, including consumer choice. Consumers want to be able to chose their personal preferences, which have been focused on natural culinary ingredients, that are sourced locally, and that possess natural and sustainable factors; becoming a healthier lifestyle, for most. Kudler Fine Foods provides consumers with specialty food, beverages, cuisines, and culinary themes that will have an influence on the trends for 2015, (Food Trends, 2015).
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