After analyzing Kudler Fine Foods weakness and strengths, this sole proprietorship company is confronting several situations such as a limited inventory due to perishable goods, and costly payroll and geographic limitations among other issues. Despite these situations, the main issue is the overall management. Kathy Kudler, the owner, is the only person in charge of the purchasing process and other management responsibilities that prevent the geographic expansion and therefore, financial increase opportunities.
Kudler Fine Foods is a gourmet grocery store with the vision to provide customers with the finest and highest quality selection of food products. The first store was successfully established with strong sales from the beginning and continues to grow. Based on the businesses’ current situation, the existing opportunities could be numerous. Considering the company’s strengths of no direct competition, variety of choices, and business concept, Kudler could be placed as a gourmet grocery store leader, and has its own brand or trade mark of products symbolizing high quality. These trademarks can be distributed out of the current geographic area allowing to market the products in order to open doors for future store expansion. Besides having her own trademark, Kathy could create a franchise business of Kudler Fine Foods and convert it in a grocery store chain and have a geographic expansion based on the same philosophy, market segment and culture of the La Jolla location. This option could give her the opportunity to concentrate on just one store and have the time to develop some other areas like the catering services, and for creating a better marketing plan. Also, she could have the alternative in the future of just living f...
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...wth of the store located in La Jolla, the present business plan does not provide sufficient mechanisms nor specific solutions. Despite that, the strengths, weaknesses and business growth opportunities are identified, the business plan should detail specific strategies that will be implemented including a contingency plan. After forming a suitable plan of businesses that includes the acquisition of an automated system not only to furthermore obtain a better control of the inventory, but for the rest of the operations. Kathy could formalize the idea of franchise sales of her business. In conclusion, after the existing problems are corrected and the effectiveness of the new plan and solutions are verified it will be time to use this same model to expand the business geographically by franchise sales or by means of acquisition of Kudler Fine Foods by a bigger store chain.
Kudler Fine Foods is a store unlike any in the grocery industry. Kudler Fine Foods represents a store that could possibly spark a new era within the grocery world. The owner of Kudler Fine Foods, Kathy Kudler, has watched her dream of owning and operating a grocery store that specializes in fine quality food grow within a short period of time. The success of Kudler Fine Foods can be attributed to the innovative ideas, effective leadership, and organizational structure. The overall mission of Kudler Fine Food's "is to provide our customers the finest in selected foodstuffs, wines, and related needs in an unparallel consumer environment. Our selections coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing" (Apollo Group, 2003). Kudler has managed to maintain its mission statement by providing its customers with the best and as a result the company has flourished. "Kathy considers one of her key responsibilities to be that of identification of new gourmet items that can be offered in her stores (Apollo Group, 2003)." Therefore, Kathy is considering plans to contract with local growers of organic produce to yet obtain the best in quality products for her consumers and take her business to the next step. If Kathy makes the decision to contract with local growers then changes could be introduced into the company's overall structural organization. Each aspect of Kudler Fine Food's organizational structure from basic business process to the supply chain and quality control process will be affected by the formation of a contractual relationship with local organic growers.
Kudler Fine Foods was started by a women, owner Kathy Kudler, who had a passion for cooking and a love for shopping for unique and creative culinary options. Kudler’s entire business plan focuses on the consumer, their needs and their wants, as well as what will provide them with the best customer service available in the San Diego, Metropolitan area. Kudler is constantly receiving new products, offers catering services and online options for shopping, as well as a staff that is educated about the products sold at Kudler Fine Foods locations. The trends at Kudler revolve around healthier living, and healthier eating. Since food trends come and go, Kudler must employ a knowledgeable staff that remains on top of the latest, emerging
...alented young managers in this area need to be aggressively obtained for long term growth. For a quick fix, this service should be outsourced to handle current needs. Distribution channels need to improve as well. Currently, competitor’s products are easily found at major retail channels. Nestle is in the position to gain a strong hold on the home dessert market for ice cream. Ice-fili needs to compete more aggressively in this portion of the market. In addition franchises and fast food chains should be targeted for partnerships or joint ventures so Ice-Fili’s ice cream can grow in association with a post meal dessert opposed to simply impulsive snack purchases. A key avenue to explore is an Initial Public Offering. This would generate enough funds to continue capital investment in technology desperately needed as well as promoting international market growth.
"Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers" (, ). This paper will justify the importance of marketing research in the development of Kudler Fine Foods marketing strategy and tactics. It will also identify the areas where additional market research is needed and analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Foods marketing strategy and tactics.
Kudler Fine Foods is a grocery food establishment that serves an upscale customer base. Kudler Fine Foods will start to focus in of how to expand upon their services and stream line the organizational process by improving the efficiency of the entire operations. The success will be measured by Kudler Fine Foods ability to integration a new system which will incorporate a database system. Kudler Fine Foods marketing should be able to easily see the most popular products purchased by customers depending on income levels, area of residence, gender, shopping location along with any other categories that marketing wants to add. The system should also automatically convert the purchases to points and add the point's totals to the customer information data base. "Analysis Phase is to understand and document the business needs and the processing requirements of the new system" (Satzinger, Jackson, Burd & Johnson 2004, p. 6)
problem to next level. Besides Kudler Fine Foods top managers are responsible for communicating the vision
The newest idea from President and owner, Kathy Kudler, is to start contracting with local growers of organic produces to include the products in each store location. Each store has become successful at its current location and with its current stocks. These results have assisted Kathy in believing that the expansion of produce concept will help in providing the consumers the "choice for purchasing the finest of epicurean delights" (University of Phoenix, 2007, para. 1). For the purpose of this assignment, Kudler operations system will be analyzed to recommend possible changes to the existing business process. All the information relating to the Kudler Fine Foods shops was retrieved from the Kudler intranet and Internet via the University of Phoenix web link.
One of the first and most essential assumptions is that there is an exhibited requirement for the vegetables and fruits in an already existing market. In addition, the other companies that serve in the industry conduct business successfully and therefore the assumption on the existence of need is valid. However, the strategy that has been laid down has barely been attempted yet and therefore there is a need or craving for the advantages the new outlet will offer, which incorporates offering services differently from how different organizations address this customer need. However, the whole idea revolves around satisfying the needs of the clients.
Megan will need to trademark the name of her company as it is often tied with the ideas implemented in her business (Sutherland 22). Moreover, establishing a trademark for her restaurant chain will provide Megan protection in the event that a legal issue arises from her former employees or any emergent competing business. The documentation that Megan will obtain in registering the business as a trademark can be used as written proof that the idea was in operation should a dispute arise with any of her former
Competition is always a big threat looming over any business. Kudler wants to ensure they are a step above the market by providing their customers an exceptional shopping experience. The landscape has changed in terms of the competitive nature of business; quality customer experience and service can be the determining factor that keeps customers coming back and obtaining new ones. A solid marketing plan can attract ...
- Adjust the franchise according to regional preferences/ should start with a partner who live in the local area/ nation to help instruct about favorable ingredients and taste
Bob Thompson, along with his brother Sam, reopened and operated Bob’s supermarket, a family-owned independent grocery store in Hanover, Indiana (Parnell, 2014). The mission of Bob’s Supermarket is “to provide groceries, fresh foods, and ready-to-eat food that is of the highest quality and convenient at a fair price, while being a valued member of Hanover” (Parnell, 2014, p. 396). With such a strong mission, Bob’s Supermarket did not appear to focus on marketing, growth, and innovation.
• The franchisees could leverage the ICEDELIGHTS brand, product, training capabilities, and real estate experience once ICEDELIGHTS could provide the support
When starting a small business, in the food and beverage industry, there are always several trends and conditions that will affect your business, including consumer choice. Consumers want to be able to chose their personal preferences, which have been focused on natural culinary ingredients, that are sourced locally, and that possess natural and sustainable factors; becoming a healthier lifestyle, for most. Kudler Fine Foods provides consumers with specialty food, beverages, cuisines, and culinary themes that will have an influence on the trends for 2015, (Food Trends, 2015).
The core strategies that have fostered consistent growth of the company have been the Everyday Low Prices (EDLP) and Fresh Food People strategies. Over a 10 year period since 2003, the company has registered cumulative cost savings of close to $10 billion. Consequently, this has led to a remarkable reduction in Cost of doing business to sales ratio to around 25%. These figures could be far much better if the company further rationalizes the switch to national and regional distribution locations and also to the nonfood sector. The Company structure has been dynamic over the past few years, with the change from its former method of consumer electronics to adoption of the now current and modern Home improvement segment.