Kudler Fine Foods Marketing Strategy

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Defining Marketing
. Kudler Fine Foods has announced the creation of the frequent shopper program that customers can take advantage of at their three Southern California stores. I will identify additional marketing research and analyze the marketing strategies and tactics of Kudler Fine Foods. Kudler Fine Foods location is in San Diego, California, and it first opened in 1988 as an upscale specialty food store. Kathy Kudler, the founder of the first food store, now owns and operates a total of three stores. Each store has the following departments; a bakery, cheese and dairy department, meat and seafood department and a vast selection of international and domestic wines. Kudler would like to expand the amount of customers that are currently shopping at the current locations and introduce their new program. In order to be successful, Kudler needs to identify new ways to meet customer’s needs.
Additional Market Research
The best market research strategy for Kudler would be to search for opportunities by understanding its business. They need to find out what the needs of their customers are and why they are willing to exchange something of values. Kudler needs to focus their strategy on segmentation and positioning when researching their market. It is important for Kudler Fine Foods does not focus on their product and to take opportunities as the needs of their customers change. Kudler’s business is a generic one since they offer various products to their customers. It is sometimes difficult to understand a generic business because some products may compete with each other. At the same time, you will also have other stores (competitors) market the same product as Kudler. That is why Kudler Fine Foods must know the ne...

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... the current strategies as tactics and a great way to get the voice of the customer and ratings on progress. Kudler Fine Foods will need to continue to review the demographics of the areas that are of interest in expanding in order to obtain efficiency and high returns.
Conclusion
Kudler Fine Foods gourmet grocery is looking to add frequent shoppers program to their three stores with a marketing strategy in place. By understanding their market and using the strategy of segmentation and positioning, they will be on their way to achieving their goal. Kudler Fine Food gourmet grocery can offer the life style that is in trend, but with a specialty twist that no other store will be able to offer. Once Kudler Fine Foods is synonymous with delicious and nutritious food from all over the world that customers can find in one place, they would have achieved their mission.

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