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We will look into the stock and financial statements of McDonalds and their closest competitors to do a comparison and find out if brand recognition is a good indicator to whether the company is successful and to know if it is a good idea to buy stock in the McDonalds’ company. McDonalds is a well-known publicly traded company within the restaurant and bar industry. The company was founded by Raymond Albert Kroc on April 15, 1955 and has grown to over thirty three thousand restaurants in one hundred and eighteen countries since the creation (Rosenberg, 2014). McDonalds is part of the customer service sector since they provide services to the public in the form of mainly food and drink and the services they provide are gift cards, free wifi and playplace and parties. On its tenth anniversary, McDonalds had its first public stock offering at $22.50 per share (McDonalds History, 2014).