Kodak and Fujifilm: Giants in the Photography Business

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Kodak and Fujifilm Nature of the Organizations The history of Eastman Kodak begins George Eastman wanted to simplify photography, so that everyone can enjoy capturing special moments and just want to limit this craft to trained professionals. George Eastman started on this quest in 1878; he was one of the first to demonstrate the convenience of dry plates. With dry plates, photographers would be able to expose and develop pictures when they wanted or needed to, which made it more convenient, dry plates, then went into mass production the following year in 1879 (Kodak n.d.) From there George Eastman continued to find ways to get photography into the hand of the people. After his demonstration of dry plates he then went on to invent the first roll holder for negative film and in1885 he invented the first transparent photographic film known as “roll film” that we know today. After this invention in 1888 Eastman Company changed its name to Kodak and produced a camera that can be used by everyone, but it wasn’t until 1900 when he introduced the first of the famous Brownie Camera’s that made it financially affordable for virtually everyone (Kodak n.d.). George Eastman didn’t stop there with his team of inventors they continued to fabricate and produce merchandise that we still practice today. The core business of Eastman Kodak was built on four basic principles starting with extensive advertising, ex. Its motto “you press the button – we manage the respite” (Kodak n.d.). Next, he focused on the consumer ex. In 1895 the pocket camera was introduced it used roll film and a small window to show how many pictures were taken not to mention Kodak’s quality which got people hooked on paying to have their photos developed. Besides, he cons... ... middle of paper ... ...ore diversity at the company. To learn. The third recommendation is more adversity in their company. When there are different ethnic groups and cultures, it helps the company to go global and produce products that can reach out to certain people. Its making their company more global and a higher competitor in the global workforce. Works Cited Fujifilm. (n.d). Fujifilm Global. Retrieved from http://www.fujifilm.com/ Kodak. (n.d). Building the Foundation. Kodak. Retrieved from http://www.kodak.com/ek/US/en/Our_Company/History_of_Kodak/Building_the_Foundation.htm Mui, C. (18 January, 2012). How Kodak Failed. Forbes. Retrieved from http://www.forbes.com/sites/chunkamui/2012/01/18/how-kodak-failed/ Schum, P. (2012). How Fujifilm Survived. Sharper focus, 15. Retrieved from http://www.economist.com/blogs/schumpeter/2012/01/how-fujifilm-survived

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