Kodak Insurance Case Study

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Recommended: Reflection on swot analysis

DEEPIKA KAKKAR (ASSISTANT PROFESSOR IN DYAL SINGH EVENING COLLEGE)

INSURANCE
• ABSTRACT : insurance is a device for guaranteeing an individual against loss. This paper is based on define insurance awareness as well as role in tax saving, investment, risk factor etc. we take a case study of Kodak mahindra to analyzing swot .our objective of the paper to aware insurance s Strategies, ideas and various skills required in this insurance. To understand practical difficulties faced in insurance. To aware people about the tax rebate schemes in insurance. To realize people about the priorities of insurance.
OBJECTIVES
• To aware people about insurance.
• To make people realize that insurance is necessary.
• To …show more content…

is one of India’s leading financial institutions.
 Offering complete financial solutions that encompass every sphere of life.
 From commercial banking
To stock broking,
To mutual funds,
To life insurance,
To investment banking,
The group caters to the financial needs of individual and corporate.
 KOTAK MAHINDRA is leading in securities.
 The company has network in 74 cities in India and offices in New-York, London, and Dubai, Mauritius.
 The branch network is strength of company.
 Kodak is improving month-over-month.

WEAKNESSES
 KOTAK has less number of employees and agents comparative to LIC.
 People have no complete faith over company, because it,s a private company.
 Kotak has less number of branches comparative to LIC.

OPPURTUNITIES
 The company is now going to expand : o Its Branches o Its Employees o It’s Life Advisors.
 The insurance sector is growing, so there is an opportunity for business growth.
 The company has targeted to get 5th spot in industry Ranking.

THREAT

 Competition is growing, as new entrants are coming in insurance sector.

CONCLUSION:

BIBLIOGRAPHY
 Banking Manual of KOTAK.
 Library of KOTAK.
 Material provided by

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