Kobo Vs Kindle Case Study

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Why is Kobo better than Kindle? - A comparison What is Kobo? Kobo Inc. is a Canadian company that sells e-books, e-readers and tablets. The company has its headquarters at Toronto and considered to be the subsidiary of Rakuten, a Japanese e-commerce conglomerate. At the first glance at the name, one might not be able to understand why the company is named as such. When we look closer we can see that, Kobo is the anagram of the word “book”. The company majorly deals with the selling of books and the consumer electronics. Right from there, Kobo has now grown to be a very big e-reading conglomerate and has brought forward several services and products into the market. Though a bit on the higher end, these devices are really worth their cost. …show more content…

This is the first original model of Kindle.  Second Generation: Kindle 2, Kindle 2 International and Kindle DX in 2009. Kindle DX International and Kindle DX (2nd Generation) in 2010.  Third Generation: Kindle Keyboard was launched in 2010 and had two versions, Kindle 3G and Kindle Wi-Fi.  Fourth Generation: Kindle 4 and Kindle Touch in 2011.  Fifth Generation: Kindle 5 and Kindle Paperwhite (1st generation) in 2012.  Sixth Generation: Kindle Paperwhite (2nd Generation) in 2013.  Seventh Generation: Kindle 7 and Kindle Voyage in 2014. Kindle Paperwhite (3rd Generation) in 2015.  Eighth Generation: Kindle Oasis and Kindle 8 in 2016.  LCD versions: Kindle Fire, Kindle Fire HD and Kindle Fire HDX. File formats supported by Kobo and Kindle Kobo:  Books: ePub, ePub3, PDF and MOBI  Documents: PDF  Images: JPEG, GIF, PNG, BMP and TIFF  Comic books: CBZ and CBR  Text: TXT, HTML and RTF …show more content…

This e-reader, which was originally introduced to the world in the year 2007, was first slowly sold in the US. In the later stages, when the Second Generation was introduced, the Kindle was made available to every other country outside USA. Till date, Kindle has introduced about 8 different generations of e-readers in the global market. Accessible on Android, Windows, iOS, Microsoft and Blackberry, to name a few, this e-reader has gained a steady user base in every country. Kindle’s very own application store and the e-books from Amazon, makes it worth a buy for the money being spent. Each new model of Kindle comes up with new features during its launch and the marketability of these products never seems to cease. These e-readers have now become what are called as the tough competitors to the Kobo e-readers that are on the

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