Kmart Past Struggles
Management is a key to success, and Kmart needs proper management to help create a positive image that attracts more customers. Kmart’s disorderly management and bankruptcy caused many customers to shop with other retailers. According to Carr, Wal-Mart and Kmart were the same size in 1990. Since then, Kmart has grown far slower than its rival or the industry. Once one of the largest discount retailers, Kmart filed for the biggest Chapter 11 bankruptcy for discount retailing in the United States (2002). Struggling to find the right type of management has been one of Kmart’s problems that ultimately helped lead the company to its downfall. Kmart is constantly changing CEO’s, and thus focuses. Kmart has had four different CEO’s since 2000, all with different management objectives.
Youdath illustrates some of Kmart’s management changes, Charles Conway wanted to turn Kmart into an “Everyday low price destination,” making Wal-Mart Stores a direct competitor. Conaway cut back on advertising and the results were not profitable. After an unprofitable holiday season in 2001 the company filed bankruptcy. In 2002, James Adamson hoped to improve customer service and restock the shelves within the Kmart Stores. While Kmart was taking time to recover from filing Chapter 11, its rivals like Wal-Mart and Target were stealing its customers. When Kmart was focusing on random in-store discounts, Wal-Mart and Target were pitching low prices, broad inventories, hip products, and a pleasant shopping experience (2002).
Jalexson states that in 2003 Edward Lambert rescued Kmart from bankruptcy. Lambert wanted to attract customer’s back, but the closing of 28% of Kmarts over the last two years hurts the chains ability to attract customers and forced the remaining stores to pay a higher portion of advertising costs. Then, in January of 2003 CEO Julian Day said that when a company exits bankruptcy it should emphasize the exclusive brands like; Joe Boxer, Sesame Street and of course Martha Stewart (2003). As mentioned by Karush, starting in October of 2004 Aylwin Lewis was named CEO of Kmart and will be involved in merging Kmart with Sears (2005). With inconsistent management and objectives, Kmart has been struggling to create concrete guidelines necessary to improve store performance.
Effects of Past Struggles on Local Stores
Kmart’s reputation of poor manage...
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...of Kmart’s financial problems and unclear marketing strategy local stores have also suffered. Kmart struggles to change these negative images, and create a positive image to differentiate itself form its competitors. Even though Kmart has had a struggling past, changes can be made by management to improve stores status and attract customers.
Actions such as increasing advertising, improving the store environment, and increasing the availability of quality merchandise must be taken to improve store performance. To make consumers more aware of Kmart’s merchandise more promotions and advertisement is essential. Television, radio, newspaper, and promotional ads should be shown to the general public to spark interest. Stores need to improve appearance and organization and also offer a wider range of quality merchandise.
Kmart’s stores have prime real estate and could be improved by new marketing and management methods to make shopping with Kmart a more pleasant experience. Kmart must improve customer satisfaction, and differentiate itself from its competitors. The future is now and in order to stand out changes must be made.
According to the Kohl’s Corporation Hoover Report (2014), in the late 1920s, a man named Max Kohl opened a grocery store in Milwaukee, Wisconsin (Hoover Report, 2014, pg. 9). By 1938, Max and his three sons had developed his store into a successful chain and incorporated the business. Max Kohl had experienced enough success by 1962 that he opened a department store right next to his Kohl’s grocery store. In 1972, Max Kohl and his family’s “65 food stores and five department stores were generating about $90 million in yearly sales” (pg. 9) In the same year, the British American Tobacco’s Brown & Williamson Industries (BATUS) purchased 80% of the Kohls’ two operations. Six years later, BATUS proceeded to purchase what remained of Kohl’s. In the early 1980s, BATUS decided that “Kohl’s discount image did not fit in with BATUS’s other retail operations” and decided to ultimately separate the two operations in order to put them up for sale (pg. 9). The president and chief executive officer at the time, William Kellogg, “and two other executives, with the backing of mall developers Herbert and Melvin Simon, led an LBO (leveraged buy-out) to acquire the chain’s 40 stores and a distribution center” (pg. 9). By the time Kohl’s managed to go public in the year 1992, they “had 81 stores in six states, and sales topped $1 billion” (pg. 9). At this time Kohl’s began its expansion and within the next five years managed to top sales at two billion dollars. Kohl’s then “acquired a former Bradlees store to enter New Jersey and opened stores in Washington, DC; Philadelphia; New York; and Delaware” (pg. 9). The following year Kohl’s managed to expand into Tennessee by adding new stores. The company named Larry Montgomery CEO in 1999 and short...
There is a lot that goes into being a successful company, and making the Fortune 500 list is most every business owner’s dream. Sam Walton is credited with being the founder and first Chief Executive Officer (CEO) of Wal-Mart. Walton and other CEO’s of the company were able to shape the success of Wal-Mart by implementing strategies that would revolutionize the way retail stores do business, all while pushing Wal-Mart to the top spot on the Fortune 500 list. This paper looks at a few different strategies Walton implemented that ultimately benefitted the company to increase revenue. How did Wal-Mart become the retail giant that it is today? T.A. Frank of Washington Monthly gives a brief history of Wal-Mart in his article Everyday Low Vices.
Kmart's biggest problem is obviously the widespread of Wal-Mart all over the United States. They have to find a way to compete with Wal-Mart's regional distribution centers. These centers ensure the Wal-Mart customers that they are going to get the best product for the best price. Since Kmart does not have these centers they still need to pay all of the fees that deal with shipping and handling. Kmart needs to do something quick. In a recent survey 49% of people said that they would drive right past a Kmart to go to a Wal-Mart. The average Wal-Mart customer visits the store 32 times in a year, meanwhile the average Kmart customer only visits 15 times in a year. They have to be in financial trouble since they are getting pressure from vendors to pay their bills on time.
Read the short Kmart case study on pages 161-162 carefully and answer the following questions:
Kmart is a huge vintage company that had peeked at one time and now is
The purpose of this memo is to show the affects of how Albertson’s is trying to implement many strategies in order to try, and compete with its powerhouse competitor Wal-Mart. This memo will contain information on steps Albertson’s is taking to gain back some of the market share that Wal-Mart has swallowed up. It will also describe Albertson’s planned innovations that will be what determines their success. Lastly it will discuss how through IT as well as a successful implementation of satisfying consumers demands, will possibly allow them to compete with the ever so powerful Wal-Mart.
Michael Roberts introduced the concept of a military revolution. Roberts’ military revolution occurred between 1560-1660 and was the point he believed that separated medieval society from the modern world. Roberts attributes this “military revolution” to the advancement of tactical reforms, and their consequences.
On January 22, 2002, Kmart filed for Chapter 11 bankruptcy protection becoming the largest retailer ever to do so in U.S. history. Most industry analysts attributed the immediate cause of the company's bankruptcy filing to a dull holiday season and stiff competition from WalMart and Target as the chain's more fundamental problem. But competition wasn't the root cause of Kmart's consistently poor performance. The real reason for Kmart's poor performance is that Kmart never had a marketing strategy. Kmart completely misunderstood its market and was positioning itself in the wrong direction. Also, on the strategic side, there are issues of where stores were located. On the whole, Kmart stores did not seem to be sited as well as the stores of the competition. Then there was the issue of technology. While Wal-Mart was becoming the relentless efficiency engine that we know today by investing in technology and streamlining the supply chain, Kmart held back. As Wal-Mart developed an infrastructure that enabled it to lower prices, Kmart slipped into a price disadvantage. This paper discusses these strategic problems that led to Kmart's poor performance.
Our Strategic Issue for SHC is, "How can Sears Holdings Corporation strengthen Kmart's position and regain its competitive advantage? Our recommendations are as follows: 1. Differentiation Strategy: Appeal to low and middle income families with children, Quality clothing and decorating store. 2. Stable & Effective Management: Retention, Value Chain Analysis: Supply Chain, Inventory Control (Product Selection), Technology (Reserve), Overall Consistency, Continue Value Adding Strategic Alliances, Similar to alliance with Joe Boxer. 3. Continue to Evaluate Store Portfolio, Focus on owning more/ Premium space. 4. Meet Customer Expectations, Customer Service, and Continuous Research & Development.
One of the movie’s strengths is that it goes further than most films with similar subject matter. The film has several logical points where it could reach a conclusion, but the story continues to a moment that is more satisfying than one could suspect. (D.W. Kirkeby) The reason why I say this is because it shows how East Germany was back then. I stated this before, but I restated it to show the importance of it. Back then, East Berlin had people who spied on other citizens throughout their lives. In my opinion, I believe that I could not live like that. I couldn’t have someone watching me everyday. However, The Lives of Others is a fiction film intertwined with history. It gives you all the information that you need, except for the actual fall of the Berlin Wall. The suspense comes not only from the structure and pacing of the scenes, but also, more deeply, from the sense that even in an oppressive society, individuals are burdened with free will. You never know, from one moment to the next, what course any of the characters will choose. (A.O. Scott) The director, Florian Henckel von Donnersmarck, should have added that piece into the movie. It would have changed the whole entire film. Giving more of a suspense part into the movie. Although the movie didn’t give me the effect of the actual Fall of the Berlin Wall, I actually took away a great deal of knowledge from The Lives of
By the 1980s, just before the rise of Wal-Mart, Kmart had become complacent. It believed it would be the king of discount retailing, now and forever. It didn't perform an accurate SWOT analysis, but to be fair, who could have seen the rise of Wal-Mart to the position of the world's number-one retailer? Still, as Wal-Mart built new stores in town after town, supported by cutthroat pricing and solid logistics, Kmart's complacency would cost them. Part of the problem was that as Wal-Mart was pouring money into information technology (IT), Kmart's IT budget continued to shrink – not just once, but several years in a row. While Wal-Mart's logistics and supply chain management got sharper, Kmart's stagnated. And while Wal-Mart was able to squeeze more value out of its stores and its systems, Kmart lost ground. By the time Kmart had finally decided to start devoting more resources to IT, it was so far behind Wal-Mart that catching up would have been a near-impossible task without the recession in the early part of this decade. With the effects of the recession taken into account, Kmart instead was consigned to also-ran status among discount retailers.
Some complimented Kmart’s acquisition of Sears. Those most positive look to opportunities to cut unnecessary administrative expenses, increase buying power and cross-sell well known merchandise between Kmart and Sears. There are those who are very concerned about the acquisition. They are afraid that Wal-Mart, being their biggest competitor, will still be so much bigger than the combined Kmart and Sears. The name of the merged company will be changed it won’t be called sears. The acquisition of Sears cost to Kmart organiza...
Poor organizational management, failure to innovate and adapt to the environment, and an outdated brand image have all contributed to Sears massive decline. By not setting a clear organizational strategy, executives of Sears strayed away from innovation, allowing for competitors to attract Sears loyal customers to their organization. In addition, the outdated brand image of Sears has failed to meet the ever changing customers of today’s society. Overall, there are many reasons that have led to the downfall of a once powerful retail giant.
Some core competencies that must be exploited are: Brand Kmart is an existing well-known and trusted national brand in USA Kmart has private label and designer clothing that is well endorsed Infrastructure Kmart has a large number of well-located, low-cost, leased stores in urban far away from competitors through out the country ( Appendix B ). Staffing Confidence by the market in Kmart is created by the achievements of its staff and management. With the turn-around strategy in place, new blood has been put into the top management structures. In any renewal there will be retrenchment as unprofitable stores are closed. This can be used as an opportunity to retain and move high performing staff to where they are needed and to get rid of non-performing staff. Anderson the chairperson of Kmart is well supported by Wall Street and the board of Directors. These new staff members enter the company with needed skills to address problems in certain areas that previously were poorly managed such as inventory control and merchandising. Store locations, layout and Performance Stores conveniently located away from competitors like Wal-mart and Target therefore less to compete for customers face-to-face. There are 250 non-performing stores who have already been identified as being more cost effective to close than continue with running costs. Expertise exists in-house for the planning of store layout and appearance to meet different customer segments. This concentration of effort will enable focus on key areas Technology Kmart has already invested in good retailing systems. The system can be use to control inventory, supplier payments, track customer buying and monitor income versus profit margins across all stores. Research and Development The planning department is well established and in cross-functional to provide various perspective. The planning department to ensure that strategies at all levels are executed can further use the access to past data and knowledge of changes in buying patterns. Financial Backing JP Morgan Chase has agreed to support Kmart to avert the current threat of closure due to bankruptcy.
Douglas Mcmillon has been in the news lately for poor customer service under what seems like a lack of leadership style. Walmart has failed to keep up with changes in the retail environment. Once an ever anticipating, low cost retailer of consumer needs type business to a now slow reaction to change retailer. Buyers’ behavior has changed and so has the business landscape. Leadership must be able to realign strategy to suit consumer need. What works this year may not work next year. Consumers now have zero tolerance for inconvenience of any sort (Mourdoukoutas,