Kmart Case Study

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Hoffman Estates, Illinois-based Sears Holdings Corporation was formed as a result of Kmart Holdings Corporation’s acquisition of Sears & Roebuck Company. It was incorporated on November 23, 2004. It is an integrated retailer and holdings company to a variety of well-known, highly-quality consumer brands. As of January 31, 2015, the company operated just under 1,800 stores. Of that number, 990 of the stores were in operation under the Kmart banner, and 810 were operating as a Sears store. Of the 990 Kmart stores in operation, 979 of them are traditional stores. These stores average around 95,000 square feet, and feature a wide variety of merchandise. Many of these stores operate under the name Kmart or Big Kmart. In addition, 11 Kmart stores operate as Super Kmart Centers, or just Super Kmart. These stores are much larger, averaging around 170,000 square feet. They feature everything that a regular Kmart does, plus a large selection of groceries and a …show more content…

Many of the brands of products sold in Sears and Kmart stores are proprietary. They include Craftsman tools, Diehard batteries, Canyon River Blues apparel, and Kenmore appliances. In addition to the products it sells, the company also provides many services, including auto and home repair. Sears Holdings is a company built upon the heritage of Kmart and Sears stores, owner of many well-known brands, and is the provider of auto care and home remodeling. The company’s key operations are the stores in which it operates under the Kmart and Sears brands. Almost every state in the country has at least one Sears or Kmart store, and some U.S. territories also have locations. The company operates in the retail market, which is a highly lucrative industry, but has lost its ability to produce profits and to take charge as a leader in American

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