Kindle Ad Analysis Essay

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Kindle by Amazon
Referring to the warning in the advertisement “children exposed to reading may become curious, independent or even develop an imagination full of wonder. In some cases children may get lost in a book, reading quietly for hours. Do not operate heavy machinery while reading,” Kindle by Amazon promises mothers and fathers that kids will become consumed in reading. I found this ad in the magazine US Weekly, which “started in 1977 and engages 50 million young, high income consumers with the most timely and current entertainment news, style, beauty and fitness/nutrition content, all through the lens of celebrity.” (1) Kindle by amazon started in 2007 and caters to lower, middle, and upper class since Kindle ranges from 79$ to 200$ with payment plans. It offers so many positive points, for example; reads like paper because it has an anti-glare screen, weighs less than 6 ounces, …show more content…

It isn’t every day that you see black and white advertisements. And because of how rare they are that is what captivates us. The color psychology behind the ad is also very clever. “Gray conforms - it is conventional, dependable and practical. It is a color of maturity and responsibility. White is color at its most complete and pure, the color of perfection. The color meaning of white is purity, innocence, wholeness and completion. Black is the color of the hidden, the secretive and the unknown, creating an air of mystery. Blue is peaceful, tranquil, and causes the body to produce calming chemicals. Blue is trust, dependable and strength. Blue relates to one-to-one communication. Yellow is an attention getter. It is an optimistic color, and signifies clarity and warmth. It is the color which resonates with the left or logic side of the brain stimulating our mental faculties and creating mental agility and perception.” (2) Color psychology relates to persuasion and is one of the most interesting/important aspects of

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