Kendall Jenner Pepsi Commercial Controversy

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Kendall Jenner Pepsi Commercial Controversy
Television personality and American model, Kendall Jenner recently starred in a commercial for Pepsi (Pepsi, 2017). Kendall Jenner was a good choice for this commercial because it causes viewers to think that if a celebrity is drinking Pepsi, maybe they should as well. This commercial unfortunately received a tremendous amount of backlash due to viewers perceiving it as offensive, and inappropriate. This commercial was flagged almost immediately after being released, as many people claimed it showed a situation similar to the Black Lives Matter protests going on at that time. When many people viewed this commercial, they saw Kendall Jenner take a part in a protest which was going on in the street. …show more content…

The video shows police officers standing at the end of the road where the protesters are. Kendall takes the Pepsi and hands it to one of the police officers. This appears to be a peace offering between the police officers and the protesters. This is a powerful part of the commercial because this is the moment when the civilians are making peace with the police officers. Since this was a time when the Black Lives Matter protests were happening, this commercial shows some similarities to the protests, but Pepsi attempts to make peace between everyone who was involved with the issues going on at this time. Instead of police officers being portrayed as the “bad guys”, and the minority groups fighting and revolting, they were now making peace. Pepsi not only showed that everyone was making peace with one another, but they were also showing that Pepsi may have been the cause of this. There was variety among every person throughout the entire commercial. The group of protesters included hundreds of people with different race, religion, color, gender, and sexual orientation. Pepsi showed that these people were ending the hate amongst different people no matter what they looked like, or who they were. Pepsi brought each and every person together despite their differences. This commercial relates to Ethos because it convinces the viewers that Pepsi may be what it takes to make the …show more content…

The crowd cheers because they know that Kendall was attempting to bring peace between the cops and the protesters with the gift of a Pepsi. After taking a drink, it appeared that the Pepsi make him reconsider the protest that was happening, and he realized as well that everyone should end the fighting and make an attempt to get along with one another. This part of the commercial shows a strong appeal to Pathos, as it makes viewers emotional watching the bond being created between the protesters and the police officers. This part of the commercial was the most powerful to me because it shows how far a small act of kindness can go, such as giving someone a Pepsi. Kendall’s small act of kindness not only makes peace with the police officers, but also shows an attempt to unite all citizens again despite all the hate that was taking place in the real world around

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