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Advantages and disadvantages of internal communication
Kellogg case study marketing
Kellogg case study marketing
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The article is about a company which is called Kellogg. It produces cereals which are manufactured in 18 countries and sold in more than 180 countries (The Times 100, 2011). According to research by Kellogg’s (2011), children are usually not having breakfast nowadays. This case study investigates how Kellogg’s made a plan to transfer a message that the importance of breakfast to different audiences through different channels.
Communication is a process that two or more living creatures exchange information. In the communication process, there are at least a source who is sending a message and a receiver who is receiving the message. There are usually five key steps in the communication process such as message or media, encoding, decoding, feedback and response.
First of all, sender exits ideas in his or her mind and encodes the ideas as a message, then he needs to pass the messages to the receiver. The messages include different kinds of contents which are views, ideas, thoughts, information, and so on. However, effective communication needs to ensure that the message has been not only received but also clearly understood and this is relevant whether the communication is internal or external (The Times 100, 2011). As a result, the messages will be translated into a series of symbols which can be understood by the recipient. Then, messages will be delivered through an appropriate format or channel to receiver. Since different types of symbols have different types of transmission mode. Messages can be written as letters, memos and so on. And it may also be verbal. For instance, conversation, lectures , telephone and so forth. It can even be expressed through body movements, such as gestures, facial expressions, gestures, etc. Afte...
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...re not in a same country, they also can have a meeting and communicate with each other through telepresence. Accordingly, shareholders can make decision which is important and urgent.
For employees, they can use shared online workspaces to present their idea and annual report to stakeholders. Employees can upload a file and share the information in the shared workspaces. Once you have shared a mind map, members can work on it simultaneously because you will instantly see when other members add branches and other elements to the mind map (MatchWare, 2014).Both shared online workspaces and telepresence are private security and convenient communication methods.
All in all, we must attach equal importance to communication and channel of communication in our social life. It is important that whether you choose a right medium to transmit your message to right audiences.
The communication is a process of transmitting information between two or more persons. However, the communication process is the action we take to achieve good communication.
Communication is defined in the book as "a systematic process in which individuals interact with and through symbols to create and interpret meaning." (Wood, p.9). The definition can be broken down into four separate parts and they are as follows: process, systematic, symbols, and meaning. Process means that communication is ongoing and always in motion. Systematic focuses on how communication involves a group of interrelated parts that affect one another. Symbols are described as abstract, arbitrary, and ambiguous representations of other things. The key note on symbols is that they do not only include all language, but also include an important aspect of communication which is non-verbal. The fourth and final focus is meaning and is considered the heart of communication. The great thing about meaning is that we create it.
Communication involves the exchange of messages and is a process which all individuals participate in. Whether it is through spoken word, written word, non-verbal means or even silence, messages are constantly being exchanged between individuals or groups of people (Bach & Grant 2009). All behaviour has a message and communication is a process which individuals cannot avoid being involved with (Ellis et al 1995).
Communication the act of sending and receiving information by verbal and nonverbal means to express or exchange ones thoughts, ideas or feelings to someone else according Webster’s dictionary. Communicating can be either verbal using the medium of face to face, radio, television and other media, or nonverbal using the medium of body language, gestures and even our dress codes. Interpersonal Communication, the act of giving and collecting data, influencing the act and behavior of others, forming concepts and maintaining relationships, giving and receiving emotional support plays a chief part in communicating.
“Communications can be defined as the process by which ideas, information, opinions, attitudes and feelings are conveyed from one person to another”. As communications is a two way process, sending and receiving of a message between two or more people using the suitable medium to do so.
Devising alternate ways of communication. Corporate social intranet platforms, in built chat functions, company updates, notification and posting options can improve internal communication. Also video conferencing and mobile apps can reduce the communication gap to a bare minimum. Adopting such mediums can help the employees be updated whether on the move or in office.
Communication is the two ways of exchanging the opinions, news and information by using writing, speech, or gestures, including body language and facial reactions. Communication model refers to the human communication process which means that humans are involved in sending and receiving messages or transferring information from the sender to the receiver. As we can see, there are different forms of communication. There are two types of communication models, which are linear communication and non-linear communication. (Fill, 2009), explain some ways of communication which includes the source, encoding, message decoding and receiver with some noise situation.
Despite its unpopularity, teleconferencing is still used in big organizations, which have participants and branches away from each other. This technology provides many advantages: it helps to receive instant feedback and save time, money, and space. However, teleconferencing presents obstacles such as sound quality and technology failure that often put an end to the meeting. Moreover, teleconferencing does not send or communicate feelings, thus, it is much less rich than face-to-face communication on the scale of media
The communication process involves the sender, the transmission of a message through a channel, and the receiver.
The word communication comes from the Latin communis, common. It is the process of transmitting and receiving ideas, information, and messages. The rapid transmission of information over long distances and ready access to information have become conspicuous and important features of human society. To illustrate, it is the process of trying to share information, an idea, or an attitude. At this moment, I am trying to communicate to you the idea that the essence of communication is getting the receiver and the sender “tuned” together for a particular message. At the same moment, someone else is phoning his wife telling her that he will be late for dinner. Someone else, a young man in a parked automobile is trying to persuade a policeman to cancel his speeding ticket. All these are forms of communication and the process in each case is essentially the same.
Communication is an important aspect of processing and transferring information in our society. The important entities needed for a successful communication includes; a sender, receiver, message and feedback. First, the sender is a person or entity that is sending information to the receiver. After receiving the message, the receiver will attempt to decode the message and prepares a proper response (feedback). Communication is an essential part of our daily interactions; it can be seen used in businesses, for pleasure, sports, education and many more activities.
As it is described earlier, communication is a process of exchanging verbal and non-verbal messages. It is a continuous process. Pre-requisite of communication is a message. This message is conveyed through some medium to the recipient. It is important that this message be understood by the recipient in same terms as intended by the sender. He must respond within a time frame. Thus, communication is a two way process and is not said to be complete without feedback from the recipient to the sender on how well the message is understood by him.
Information can be sent faster through the use of emails. Real-time communication can be done through teleconferencing and video conferencing which can be used to conduct meetings or even interviews during the recruitment of staff. Organizational communication is greatly enhanced through the creation of employee chat groups which allows for faster transmission of information. Information that is used in the organization can be stored on a common database which can be accessed by all employees depending on the content and their clearance levels. Access to common databases creates a shared environment which enables employees to access information as
According to MCFARLAND, Communication is that process that creates interaction between sender and receiver, and both get understand through their communication.
According to Hybel & Weaver (2004, p7) the terms ‘Communication’ which is interact with others to share information and beliefs, exchange ideas and feelings, make plans and solve problems. Sometimes this interaction is done interpersonally, in a team or small group, in a conference and sometimes through the media or via computer. We may say that communication consists of transmitting information from one people to another.