(Look for our feature on Great Grains next month.) Manufacturers are working toward adding more grains into their recipes, and luckily, whole grains are much easier to incorporate than the reformulation of recipes to eliminate trans fats. According to Mintel's research, the number of whole grain bakery product introductions increased 530 percent from 2001 to 2005. This count actually includes a significant number of breakfast food items like waffles, pancakes, etc. Consumers have shown a willingness to embrace healthier food products, although taste will always dominate, especially in a sweet and dessert category such as cakes and pies.
I have been battling with constipation for about 11 years. To help my body with this constipation issue, I need to eat more insoluble fibers because these fibers help the food move faster through the digestive tract. Insoluble fibers consist of whole grains and vegetables, such as carrots. I need to be more aware of my fiber intake because too little fiber and constipation can lead to hemorrhoids. Also, I found out that I exceeded the amount of acceptable saturated fat by one percent.
The increase with Egg McMuffins has made the prediction that on average, “All-day breakfast will drive established-store sales by about 1.5 percent in the current quarter, and add about 1 percent in sales over the next 12 months” (Bomkamp). The sales of food have seen an up-down view for revenue, during the first and second quarter McDonald’s has seen a narrow decline among sales. With the new idea of breakfast in place, McDonald’s is expected to have a better quarter for this upcoming record among sales. As far as selling their products, McDonald’s has used the idea to attract the correct media outlets. For example, Nickelodeon and other children’s television channels are highly influenced by McDonald’s and their happy meals.
Marketing Strategy CB683 - Individual Assignment Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable. 1. Nestle and other breakfasts Cereal Company’s all too often sacrifice potential segments of the market to target one specific group, in many cases; small families and children. The front page of the Nestle website features a banner stating “Click to learn more about the new recipes of your kids favorite breakfast cereals” (Nestle).
Because of this change in people’s mindsets, the diet industry’s annual revenue is expected to skyrocket in the near future. With so many healthy options available to Americans today, many people succumb to their impulses for rapid results and strive to lose weight through quick fixes rather than opting for the sensible lifestyle of healthy food and regular exercise. The most sensible alternative to speed dieting is just eating healthier, more whole foods. Now, when people look at the isles of grocery stores, they see products labeled with words such as; healthy, wholesome, fat free, natural, and farm grown. These products are just a few examples of how some Americans are slowly transitioning from processed and junk food to a healthier alternative.
Eating Cereal at Breakfast Breakfast is the most important meal of the day by eating a nutritious breakfast you better chances of reaching the recommended five servings of fruits and vegetables a day and you’re more likely to get all the nutrients you need. The best breakfast cereals are rich in fiber, something most of us don’t get enough of. Sitting down to a healthy, high fiber diet could be the key to maintaining or losing weight. Served hot or cold the label on breakfast cereals supplies nutritional information based on a serving size, usually one ounce. Various additives are added during processing.
More and more studies are showing that organic produce may contain more of the stuff that’s good for our bodies: vitamins, minerals and antioxidants. Nutritionist Virginia Worthington found there were significantly more nutrients in organically-grown produce and grains than in their conventionally-grown counterparts after evaluating 41 published studies weighing the differences between organically grown and conventionally grown fruits, vegetables, and grains (Worthington 161-173). Also, University of California at Davis researchers compared the antioxidant levels in corn, marionberries and strawberries grown using conventional, organic and sustainable methods in a 2003 study. The results: Antioxidant levels in sustainably grown corn were 58.5 percent higher than conventionally grown corn, while organically and sustainably grown marionberries had approximately 50 percent more antioxidants than conventionally grown berries. Sustainably and organically grown strawberries had about 19 percent more antioxidants than their conventional counterparts (“Nutritional Considerations”).
They are required to meet these government standards, established by the U.S. Department of Agriculture “USDA.” Because of this, many assume that organic is the “healthier,” more nutritious, option. But is this assumption true? With the rise of health-related concerns in the United States, the demand for organic produce has grown rapidly. Organic products are sold in nearly 20,000 natural food stores and 3 of 4 grocery stores. More recently, chained grocery stores such as Walmart and Target have joined the trend and started selling organic options (Troller 8).
A solution to this issue would be to scale back on sugar and fructose ingredients used in the products, and also add a kid friendly healthy line of foods to the company. This pleases the consumer, as well as expands the corporation. Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906, by brothers Will and John Harvey Kellogg. The company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Company in 1922. From 1969 to 1977, Kellogg's acquired various small businesses including Salad Foods, Fearn International, Mrs. Smith's Pies, Eggo, and Pure Packed Foods, however, it was later criticized for not diversifying further like its competitors General Mills and Quaker Oats.
As mentioned in the case study, Panera Bread Company is known to be one of the leading bakery/café that offers freshly baked pastries and French inspired entrées across various states in the US. However in the recent years, Panera Bread faced a decrease in their usual high growth rate from 9.1% and 12.0% in the year 2000 to merely 0.2% and 0.5% of comparable sales and annualized unit volumes respectively. The company likewise has already employed various strategies in order to maintain the high growth rate of the company. However these strategies is soon to reach its capacity to ensure growth. Based on the case as well, what seems to be lacking in the strategies that the company employed before is marketing, control of costs, and securing costumer loyalty.