K-Mart

1400 Words3 Pages
bulb-icon

Recommended: Kmart marketing strategy

K-Mart

Kmart is the #3 discount retailer in the United States behind

Wal-Mart and Target. Kmart sells name brand and private label

merchandise, mostly to low and mid - income families. It has more

than 1,800 stores and currently employs more than 220,000

associates in all 50 states, Guam, Puerto Rico and the U.S. Virgin

Islands and owns an e-tailer BlueLight.com. As of Jan.30,

2002,Kmart had 124 Kmart Supercenters that combine a full grocery,

deli, bakery, video rental and 24 hour/seven-days-a-week

availability along with the general merchandise selection of a

Kmart discount store.

A core strength for the company continues to be the

expansion of Kmart Exclusive brands such as Martha Stewart

Everyday, Sesame Street, Jaclyn Smith, Kathy Ireland, and

Route 66. These brands-nationally available only at Kmart-

have progressively added to their assortments.

Despite that, the company filed for Chapter 11

Bankruptcy protection on January 22, 2002, after a year in

which its financial performance declined from unimpressive

to bleak. The filing came a day after Kmart's major food

distributor, Fleming Cos., said it had cut off most

shipments to Kmart because the discounter failed to make

its regular weekly payment for deliveries. Fleming said

Kmart, its largest customer, owed $78 million. This

bankruptcy filing let Kmart rid itself of unprofitable

stores and shrink the payroll. The company has closed 284

unprofitable stores and laid off about 22,000 workers to

pare costs. Kmart stores have fallen as consumers have

slowed their spending and as rivals like Wal-Mart Stores

and Target have tried to siphon off Kmart’s customers.

In this paper, I will try to suggest some solutions to

improve Kmart as a company as a whole and help increase

its sales.

First of all, Kmart needs to improve its marketing

technigues. The problem that it’s facing right now is

decreasing sales. What I think it should do is lower the

prices. It will definitely attract more customers. For

example, the reason that one of Kmart’s biggest

competitors, Wal-Mart is doing so well is because Wal-Mart

is known for its very low prices. Also, I think that Kmart

should increase eye-capturing advertising. Not only should

they increase the advertising, but they should try to

appeal to different kind of customers. Kmart should make

sure that its advertisements attract not only middle-aged

population-mostly housewives, but it ought to attract more

hipper/younger consumers. In addition, it needs to provide

better quality of items. One main reason why Target is a

Show More
Related

  • Mike’s Mall Mart

    1405 Words  | 3 Pages

    The primary problem would be the structure of the organization. This is due to the fact that there are thirteen departments in total which would lead to the failure of the ability to concentrate on long term viability of the business.

    Read More

  • Operations Management of the Kroger Company

    2178 Words  | 5 Pages

    With consistent growth to accommodate more variety, more merchandise, and the convenience of one-stop shopping, Mr. Kroger may not recognize the Kroger Company today. Under two dozen banners such as City Market, Dillon’s, King Soopers, Kroger, Fry’s and Ralphs the Kroger Company operates 2,439 supermarkets in 31 states, 788 convenience stores under six banners in 18 states, a...

    Read More

  • Marks&Spencer

    1264 Words  | 3 Pages

    Marks&Spencer brand (M&S) has become world famous as the largest British clothes manufacturer. The company now has more than 800 stores. In the UK itself there are about 700 stores, and the rest are in 40 other countries. Modern M&S is a multidisciplinary network cooperating with the best manufacturers and leading designers. It provides its customers with various groups of goods.

    Read More

  • Prosocial Behavior Theory

    1628 Words  | 4 Pages

    Prosocial Behavior is exhibited through actions that are directed towards the promotion of another’s well-being. Examples of these behaviors are helping, comforting, sharing, and cooperation. The term was coined in the 1970s and introduced as an antonym for “antisocial behavior.” Extensive study on prosocial behavior was conducted after an incident involving a young girl named Kitty Genovese, wherein she was murdered on her way home from work; she cried for help and although many heard her, none came to her aid until it was far too late (Cherry, 2005). This study aims to determine the students of De La Salle University who display and possess prosocial behavior as well as the reasons as to why they behave prosocially. The researchers conducted

    Read More

  • Compare Christianity And Islam

    1399 Words  | 3 Pages

    Both Christianity and Islam mirror Judaism. From Judaism, Christianity and Islam took hold of the concepts of monotheism, prophecy, resurrection, and a belief in the existence of heaven and hell. Both religions also have a sacred text; Christians consider the Bible the inspired word of God, His words written and spoken through his followers. However Muslims hold the belief that the Koran is the literal spoken breath of God. Mohammed was merely transcribing the words of Allah, much as a court reporter does. With this knowledge they hold to be true Muslims hold the Koran and Islam at a higher level of truth and authenticity then the beliefs held by Christians and the Bible.

    Read More

  • Wal-Mart's Competitive Environment

    1679 Words  | 4 Pages

    In general merchandise retailing, Wal-Mart’s primary competitors are Target and Kmart. Retail superstores such as Circuit City and Bed, Bath, and Beyond, also provide retail competition. A survey found that the majority of respondents favored Wal-Mart over stores like Target and Kmart. Respondents claimed Wal-Mart offered lower prices, better variety and selection, and good quality. The needs of consumers is an important economic feature in all competitive environments. What attributes (price, variety, quality, etc.) prompt buyers to choose one retailer over another is very important in the competitive landscape.

    Read More

  • Kmart Case Study

    1083 Words  | 3 Pages

    As revealed by the SWOT analysis earlier Kmart has potential to pull itself out of its current position of facing closure. In order to exploit opportunities and counter threats Kmart needs to build on these competencies to strengthen its position and counter internal weaknesses against the single largest industry threat - increased competition in a mature market.

    Read More

  • Barnes and Noble

    1083 Words  | 3 Pages

    The local Barnes and Noble on Veterans Boulevard houses a host of fascinating characters, creating a museum of people for the watchful reader who, seated in a plush chair in the corner of the store, can occasionally look up from his book and shoot curious glances at the people surrounding him. As customers, browsers, readers, and studiers walk through the double doors of the book lover’s haven, the seated observer can watch each individual move towards his task, whether it is simply browsing the countless shelves of the store for an interesting find or selecting an assortment of magazines with which to waste time in the company of his Starbucks coffee. Although one may not initially notice the different groups of people that frequent Barnes and Noble, when he studies the people walking in and out of the store, he will notice three distinct groups. While some customers are honestly and directly searching for a specific item in the bookstore, the coffee-drinking readers, the impish denizens of the children’s section, and the aimless shelf browsers compose the three separate clusters of people that cause Barnes and Noble to be a museum of sorts, forming an interesting view for a curious spectator.

    Read More

  • Islam: Christianity And Islam

    1222 Words  | 3 Pages

    The world religions of Islam and Christianity may have their differences to the naked eye, but when you take a closer look into their histories similarities arise. They both went through transformations that had drastic impacts on the way they were controlled and the way that the religion was taught to the followers. Christianity and Islam have both experienced splits between their members due to the fact that followers thought that their beliefs were the correct way to practice the religion. While these transformations are long in the past, the splits that have occurred within each religion continue to have lasting effects on Islam and Christianity to this day.

    Read More

  • Altruism: The Illusion of Self-Interest

    1154 Words  | 3 Pages

    ...t altruism cannot exists and if a reciprocal altruism appears it will later on change into egoism or it will be overtaken by the group’s leader, and his altruism or egoism.

    Read More

  • Walmart

    7713 Words  | 16 Pages

    In 1945, Sam Walton opened his first variety store and in 1962, he opened his first Wal-Mart Discount City in Rogers, Arkansas. Now, Wal-Mart is expected to exceed “$200 billion a year in sales by 2002 (with current figures of) more than 100 million shoppers a week…(and as of 1999) it became the first (private-sector) company in the world to have more than one million employees.” Why? One reason is that Wal-Mart has continued “to lead the way in adopting cutting-edge technology to track how people shop, and to buy and deliver goods more efficiently and cheaply than any other rival.” Many examples exist throughout Wal-Mart’s history including its use of networks, satellite communication, UPC/barcode adoption and more. Much of the technology that was utilized helped Sam Walton more efficiently track what he originally noted on yellow legal pads. From the very beginning, he wanted to know what the customers purchased, what inventory was selling and what stock was not selling. Wal-Mart now “tracks on an almost instantaneous basis the ordering, shipment, and delivery of literally every item it sells, and that it requires its suppliers to hook into the system, enabling it to track most goods every step of the way from the time they’re made and packaged in the factories to when they’re carried out store doors by shoppers.” “Wal-Mart operates the world’s most powerful corporate computing system, with a capacity (as of late 1999) of more than 100 terabytes of data (A terabyte is 1,000 gigabytes, or roughly the equivalent of 250 million pages of text.).

    Read More

  • Comparing Christianity And Islam

    922 Words  | 2 Pages

    To begin with, their place of worship differs. Members of Islamic faith go to something called a mosque. A building where Muslims pray and take part in services. Before entering a mosque, one must take off his or her shoes. Mosques are large and have no places to sit. Everyone sits on the floor and is considered to be of equal status. While Christians go to a church to pray and engage in religious activity also, their place of worship holds many obvious differences. Unlike mosques, churches have plenty of chairs, pews set in rows, and a platform for the Priest and choir to stand on. Both religions also have a different holy city. Christians consider their holy city, Jerusalem to be the place where their religious founder, Jesus Christ, died and rose again. In Islamic faith, Mecca is considered the holy city. In Mecca is the Ka’ba, a mosque built around a black stone. The prophet Muhammad made Mecca the holy city and also designated it the direction in which all Muslim prayers are to be offered. Muslims believe the Ka’ba is the first place created on Earth and the place where heaven touches the Earth directly. The last of these differences is the sacred writings belonging to each of the two religions. In Islam, there is the Qur’an, which means “recitation,” in Arabic. In it contains the teachings of the Islamic prophet, Muhammad. The Qur’an holds the highest authority in both religious matters, as

    Read More

  • Comparative Analysis of Christianity and Islam

    903 Words  | 2 Pages

    The two religions are monotheistic and have faith in one single God, but Islam alludes to the same god, as Allah. The two religions are focused around diverse teachings. Christianity is focused around the life and teachings of Jesus Christ, and Islam is focused around the teachings of the prophet Muhammad. In Christianity, Jesus Christ the child of God is accepted to be sent to earth to spare humankind from sins, and in Islam

    Read More

  • Comparing Christianity And Islam Essay

    987 Words  | 2 Pages

    Judaism, Christianity, and Islam are Abrahamic religions that recognize Abraham as one of the prophets of God. This shows that they share similar roots with each other as their history is intertwined together. Each religion also has a sacred holy book that informs followers how to live their life in accordance to God. Due to this, they are all referred to as ‘People of the Book’ because they were given revelations from God. As stated in the Qur’an from Al- 'Ankabut Chapter twenty-nine verse forty-six, "We [Muslims] believe in that which has been sent down to us and has been sent down to you [Jews and Christians]. And our God and your God is One..." (The Noble Qur’an). This quote says that Muslims (contrary to misconception) should respect Judaism and Christianity because God also revealed their religion to them in their respective holy books. The Tanakh, Bible, and Qur’an more or less have the same message of loving God, helping others, and being a devoted person to your given religion. Another similarity is how closely related the practices are. All of them worship and pray to God in either a synagogue, church, or mosque. The three religions celebrate holidays that are unique to their faith, such as Hanukkah being observed by Jews, Christians performing religious ceremonies on Easter, and Muslims commemorating the end of the Hajj to Mecca through Eid al-Adha. Also,

    Read More

  • Hardware Stores

    931 Words  | 2 Pages

    So for the past six years or so, I've been working at a local hardware store in my area. I’ve done almost every job you can possibly think of their, doing everything from running the register, stocking shelves, ordering, to customer service. Nowadays, I take my share in managing the store and helping out with the day to day business operations at the store. We are a small business, and it sure takes a lot to keep small businesses afloat in today’s economy. There have been other stores in our general vicinity that have closed for numerous reasons, yet we have remained strong over the years. It takes a lot to keep a hardware store going, and it takes a good group of people to do so. Over the next few paragraphs I’m going to explain what it would take to open a hardware store in the grand old state of Massachusetts.

    Read More

More about K-Mart

Open Document