Julie Olberding And Case Study Of The Cincinnati Flying Pig Marathon

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In my research on special events, I found an article by Julie Olberding and Douglas Olberding, “The social impacts of a special event on the host city: a conceptual framework and a case study of the Cincinnati Flying Pig Marathon”. In this case study, the two researchers looked at how the Cincinnati Flying Pig Marathon effected the city. I learned how a special event like a Marathon can be an inexpensive way to attract people to a location and create a sense of community pride. Many cities, for example Hartford, CT, are looking for ways to restore the image of the community by building arenas and other attractions to attract tourist and community members. However, doing so can be very expensive, for example, in the study it stated that the

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