Johnson & Johnson's Six Dimensions

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The purpose of this paper is to give six innovation dimensions and illustrates exactly how Johnson & Johnson has used each dimension and examples.
First, Offerings dimension is processes that “develop innovative new products or services” (Kotler & Keller, p. 46). “Neutrogena Natural Purifying Facial Cleanser” is an example of offerings dimension (Jeter, n.d.). In addition, this “face wash has a natural salicylic acid found only in Willow bark bionutrient, and women use this merchandise as a facial cleanser that penetrates into the pores to help remove dirt, remove the oil, and remove makeup” (Jeter, n.d).
Second, Solutions dimension means to “create integrated and customized offerings that solve end-to-en customer problems” (Kotler & Keller, p. 46). For example, “One Touch Ping is an insulin pump for diabetes users, and the full feature insulin pump that wirelessly communicates with blood glucose meter-remote. In addition, this system allows a person to calculate and opt to wirelessly deliver insulin doses without touching the pump at all, giving patients more freedom, more discretion and more flexibility”(Gorodkov, n.d.).
Third, Customers dimension means to “discover unmet customer needs or find underserved customer segments” (Kotler & Keller, p. 46). However, the “Janssen Pharmaceutical Companies of Johnson & Johnson are focusing on solving the most important unmet medical needs of oncology that deals with multiple myeloma and prostate cancer, and infectious disease that deals with HIV/AIDS, Hepatitis C and tuberculosis, and cardiovascular and metabolic diseases that focuses on diabetes” (Johnson & Johnson, n.d. a).
Fourth, “Value Capture dimension characterizes exactly how the firm gains its profit or produce advanced new i...

... middle of paper ...

...ew-products
Johnson & Johnson Services Incorporation. (n.d. a). Medical Needs. Retrieved March 30, 2014 from http://www.jnj.com/caring/citizenship-sustainability/strategic-framework/medical-needs
Johnson & Johnson Services, Incorporation. (n.d. b). Consumer Health Care Product. Retrieved

March 30, 2014 from https://www.jnj.com/healthcare-products/consumer

Johnson & Johnson Services Incorporation. (2014). Johnson & Johnson Innovation Expands
Global Incubator Presence to Israel and Announces Multiple, Diverse, Early-Stage Collaborations with Academics and Biotech. Retrieved March 30, 2014 from https://www.jnj.com/news/all/Johnson-Johnson-Innovation-Expands-Global-Incubator-Presence-to-Israel-and-Announces-Multiple-Diverse-Early-Stage-Collaborations-with-Academia-and-Biotech
Kotler, P., & Keller, K. L. (2012). Marketing Management (14th ed.). Boston, MA: Pearson.

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