Johns Hopkins Health System Case Study

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The Johns Hopkins Health System Corporation provides health care services. It operates acute care hospitals, community teaching hospital, geriatric care center, home care center, and outpatient care center in Maryland. The company provides services in the areas of ear, nose, and throat; eyes; gynecology; cancer treatment; children’s care; and urology. The company was founded in 1986 and is based in Baltimore, Maryland (Bloomberg Business, 2015; Johns Hopkins Medicine, 2015). For more than a century, Johns Hopkins Health System Corporation has been recognized as a leader in patient care, medical research and teaching. Today, Johns Hopkins Medicine is known for its excellent faculty, nurses and staff specializing in every aspect of medical care. …show more content…

As part of the health care reform, many hospitals have focused their marketing strategies on population health management as part of the transformation to value-based care. Managing population health requires a close relationships with physicians, partnerships with organizations in the community, and expansion into preventive and outpatient care and therefore must be implemented further. Likewise, comprised as key components are investing in technology - to connect with physicians, customers and the community and gather data necessary for improving quality (Takvorian, 2015) and merging with other hospitals and health care systems - consolidation as a strategy to gain capital necessary for health IT investments, outpatient facility construction, physician partnerships and other projects (Johns Hopkins Bloomberg School of Public Health, 2015; Ropak, 2012). Health protection is an essential component of health promotion that focuses on prevention services, such as screening tests and immunizations, and self-care actions. Often this is an overlooked aspect of health promotion because actions need to be taken when people are healthy rather than in response to illness. Physicians and nurses have many opportunities to teach patients about actions they can take to protect their health (Johns Hopkins University, 2010f; Miller, 2013). The Johns Hopkins Individualized Health Initiative will bring together physicians, scientists, engineers, and information experts to connect and analyze huge databases of clinical information, plus new data sources such as DNA sequences, methylation analyses, RNA expression levels, protein structures, and high-tech images. The initiative will help doctors to customize treatment for the individual patient, reduce unnecessary (and often painful) testing, recommend behavioral changes,

In this essay, the author

  • Explains that the johns hopkins health system corporation provides health care services in the areas of ear, nose, and throat, eyes, gynecology, cancer treatment, children’s care and urology.
  • Explains that marketing is an important part of selling the idea of wellness and prevention to employees.
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