“Named after philanthropist Johns Hopkins, the Johns Hopkins Health System (JHHS) gifts Baltimore residents with an array of health care services. The health system is an affiliate of world-renowned Johns Hopkins Medicine and oversees six hospitals: All Children’s Hospital, Johns Hopkins Hospital, Bayview Medical Center, Howard County General Hospital, Sibley Memorial Hospital, and Suburban Hospital. The not-for-profit teaching hospitals offer inpatient and outpatient health services that include general medicine, emergency/trauma care, pediatrics, maternity care, senior care, and numerous specialized areas of medicine. It also community health and satellite care facilities” (Hoover’s, 2015). The Johns Hopkins Medicine Marketing and Communications The Johns Hopkins Health System Corporation is segmented into ten partitions on campuses in Maryland and Washington, D.C. with international centers in Italy, China, and Singapore (Johns Hopkins Medicine, 2015h). The two undergraduate divisions, the Krieger School of Arts and Sciences and the Whiting School of Engineering, are located on the Homewood campus in Baltimore’s Charles Village neighborhood. The medical school, the nursing school, and the Bloomberg School of Public Health are located on the Medical Institutions campus in East Baltimore. The university also consists of the Peabody Institute, the Applied Physics Laboratory, the Paul H. Nitze School of Advanced International Studies, the education school, the Carey Business School, and other numerous facilities (Johns Hopkins University, 2015; Wikipedia, 2015). The Johns Hopkins Health System Corporation employs more than 20,000 people yearly. Upon joining Johns Hopkins Health System, one becomes part of a diverse organization devoted to its patients, their families, the communities served and our employees. Patients are the focus of everything that is done at The Johns Hopkins Health System. From our beginnings in 1889 to the opening of our most advanced patient facilities in 2012, our mission to advance patient care, education, and research, continues to change the course of modern medicine (AllCountyJobs, 2015). What is The Johns Hopkins Health System Corporation target market(s)? The Johns Hopkins Health System Corporation provides health care services for its patients, their families, military retirees, active duty family members (Johns Hopkins Medicine, 2015; Johns Hopkins Medicine, 2015c), the community, and Johns Hopkins employees. It operates acute care hospitals, community teaching hospital, geriatric care center, home care center, and outpatient care center
Holmes Regional Medical Center(HRMC) is one of 4 hospitals in the Health First family. Has a long history dating back to 1928 that has seen many periods of growth through out the year. Although they have seen many changes one thing remains the same and that is that they take care of their employees. HRMC offers competitive pay rates and benefits packages. Growth both personal and professional growth are encouraged and supported. The appraisal process is fair and the employees know what the goals and expectations are for themselves and their co-workers.
“Hospitals today are growing into mighty edifices in brick, stone, glass and marble. Many of them maintain large staffs, they use the best equipment that science can devise, they utilize the most modern methods in devoting themselves to the noblest purpose of man, that of helping’s one’s stricken brother. But they do all this on a business basis, submitting invoices for services rendered.”
Kaiser Permanente’s mission is to provide care assistance to those in need. As a health maintenance organization, Kaiser Permanente provides preventive care such as prenatal care, immunizations, diagnostics, hospital medical and pharmacy services. Also, they take responsibility and provide exceptional training for their future health professionals for better clinical performance and treatment for the patients. The organization is to ensure fair and proper treatment towards their employees for a pleasant working environment in hospital and to provide medical services especially in a growing population in suburban communities, such as Tracy and Stockton in California.
is a teaching hospital and a Federally Qualified Health Center. There is evidence of C.C.H. being a teaching hospital right from the beginning of the book. The book starts with Dr. Ansell just finishing his time in medical school at Syracuse and him and his friends look to get placed in a hospital for residency. They decided to choose C.C.H. from the beginning for they felt it was the right choice and that this hospital needed change. Throughout Dr. Ansell’s residency many tough challenges faced him for he realized that he had to learn many things by himself. When facing all the hard challenges none was as inspiring to Dr. Ansell as the one he faced when he was seeing one of his first ever patients who refused care from him because he was a “little white boy” who didn’t look the part of the doctor. Dr. Ansell stated that “If I did one thing during my time here, it would be to learn to be the best possible doctor for my patients”. The teaching hospital that C.C.H. was is something that inspired many doctors and it really opened eyes for many doctors to really love their profession and teach them to become the best possible doctor, for it was not an easy hospital to learn
Zuger’s point-by-point organization emphasizes the difference between one medical student with older traditional values, and another medical student who embodies the modern hospital standards. The traditional student is unorganized, stays late, does everything for herself, but truly cares for the patients and their families. On the other side, the modern student is clean and organized, does only what his job describes, works only his hours and nothing more. He works as a team with the rest of the staff, but he doesn’t truly care for the patients. Modern medicine has made leaps and bounds in the field of keeping people alive, but true care of a doctor also helps the patient and their family.
Describe the differences between nonprofit and for-profit hospitals. William & Torres provided a table to reflect hospital ownership, and noted that some hospitals, while owned by one type of entity, may be operating under a contract by another entity, such as a hospital management company (Williams & Torres, page 185). Some of the largest groups of hospitals in the nation are nonprofit community hospitals (Williams & Torrens, page 185). Nonprofit entities, including hospitals, function under special provisions of corporation law in each state, and under federal and state tax provisions that recognize their community service function (Williams & Torrens, page 185).
Saint Joseph's hospital has faced some fairly major challenges of the recent years. It has gotten to the point where they sought an entity to purchase the hospital and there were no bites for a time. That has since been rectified but the hospital continues to face some struggles as it relates to marketing and long term viability. St. Joseph must make an effort to identify their target markets and then effectively open up lines of communication via marketing to those segments. St. John's hospital has 407 beds and it is withdrawing from an alliance of Westchester County hospitals that includes Westchester Medical Center in Valhalla. The medical center provides the most sophisticated services in the region, such as heart surgery and trauma care.
CAH needs to add value to be able get more patients that will increase the profits for CAH. One way for CAH to add value would be to focus on disease management. Take diabetes, the patient would see a primary care doctor, got to an optometrist and get their labs done together and the providers would communicate with each other to make sure the patient is getting the care they need. The primary care doctor could make sure that the patients are reminded of when their next appointments are. Using web-based health also would help to add value ("Capturing the Value from Value-Added Services"). The Veterans Affairs Administration uses a web-based health notification system to allow patients to know what their lab results are and to refill prescriptions from their home that would then be mailed to
The VA (Veterans Affair) Health Care System is one of the largest, most advanced health care networks in the U.S. The VA Health Care System is the provider for veterans, retirees and their dependents and manages all their health care needs. VA Health Care is actually part of the Department of Veterans Affairs. There is also the VA Benefits Administration which has to do with compensation and pensions. Then the other part of the VA is the National Cemetery Administration, which is in charge of the cemeteries and providing burial and memorial benefits.
Healthcare organizations are designed to meet the healthcare needs of individuals and promote a healthy community. The three healthcare organizations that interest me are: The Heart Hospital Baylor of Plano, Texas Health Center for Diagnostics & Surgery Plan, and Parkland Health and Hospital System. Due to evolving healthcare industry, focusing on just patients and physicians is no longer a marketing strategy. According to Mycek (2015), “Marketing teams need to expand their consideration set and focus on the new 5 P’s of Healthcare Marketing” (p. 1). The new 5 P’s of marketing now impact the marketing potential of healthcare organizations by offering changes in sales rep – physician access, purchasing, formulary decision making, and growing patient empowerment. The new 5 P’s of marketing are: Physicians, Patients, Payers, Public, and The Presence of Politics.
At Mayo Clinic, the organization is driven by the needs of the patient and providing an unparalleled experience through integrated clinical practice, research and education for all patients. Analyzing the strategic plan for Mayo Clinic and identifying and summarizing long-term and short-term plans helps to develop an outlook for the future. “US News & World Report ranked Mayo Clinic as one of the 21 “Best Hospitals” in the United States in 2009” (Jones, 2010, p. 52.), and has been on this list for last 20 y...
With corporate health services, employers can partner with Saint Joseph to offer onsite health screenings and educational program. For primary care there are four locations in the area with physicians on staff who can offer services such as: annual physical exams, preventative health consultations; well-child examinations, including immunizations for children of all ages; care for acute illnesses; care for chronic illnesses such as asthma, diabetes, and hypertension; and osteopathic manual medicine. In breast care services offered include mammography; radiation oncology; breast biopsy; chemotherapy and hormonal therapy; and breast surgery. The emergency department has specialists in a variety of areas available 24 hours a day including: internal medicine, general surgery, neurology, cardiology, and orthopedics. With their variety of services and locations, I believe that Saint Joseph of London is able to offer a continuum of care. The primary care physicians are able to refer their patients to specialists in the same system and follow their care at the hospital as well. If the need arises, they can also transfer the patient to other Saint Joseph affiliate locations in larger cities who can offer more
Shi, L., & Singh, D. (2012). Delivering health care in America: a system approach. Burlington, MA: Jones & Bartlett Learning, LLC.
Johns Hopkins Hospital is a teaching and biomedical research health care facility located in Baltimore, Maryland. Founded in 1889, JHH is named after the renowned philanthropist and visionary enthusiast Johns Hopkins, who provided the initial funds for construction. JHH was the first hospital to incorporated teaching, learning, patient care, and research into the health care model. Today, JHH is billion-dollar health care system and is known (nationally and internationally) for distinction in health care excellence, teaching, and research.
Is an institution for preventive and curative medicine, inpatient treatment, ambulatory and domiciliary facilities etc. These institutions provide health services to its patients or customers. Hospitals have evolved over time. They are now a well-established set of public as well as co-operative set of institutions. The advances in medical science led to exponential growth in hospital services. These involved growth in the fields of radiation, microbiology, blood transfusion, surgical techniques, anaesthesiology, pharmacology and computers.