John F Kennedy Steel Moguls Analysis

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In a time where sacrifices were asked of the American people by John F. Kennedy, greedy steel tycoons decided to raise the prices of their goods for personal gain. In response to this, Kennedy composed a passage in which he uses a condescending tone, antithesis, and personification to attempt to convince the steel companies to lower their prices. Kennedy speaks to the steel moguls in a condescending manner in an effort to appeal to their humanity. He uses phrases such as “a few gigantic corporations have decided to increase their prices in a ruthless disregard of…responsibilities” to reprimand the tycoons and to show that they are shirking their responsibility as Americans to promote the greater good. He uses words such as “gigantic” and “ruthless” to portray the companies in a tyrannical light, emphasizing that they are abominations that only care for themselves. He does this to attempt to admonish the companies and show them the error of their ways in an effort to appeal to their humanity. Kennedy also states that these …show more content…

He states “I asked each American to consider what he would do for his country and I asked the steel companies. In the last 24 hours we had their answer” to show the differences between the actions of the people and those of the steel companies. During this period, most Americans gave up many of their comforts and requests for raises in order to support the economy and the greater good of all. However, the steel companies acquisitively raised their prices in an effort to gain more money; completely ignoring the needs of fellow Americans. Kennedy’s contrast of these actions again serves to appeal to the humanity of the steel tycoons, by demonstrating the beneficial effects Americans are having on the economy and the differing, adverse effects of the steel companies, in order to convince them to change their ways and help their fellow

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