Jewelry Industry Case Study

1091 Words3 Pages

The art of jewelry just like luxury is as old as humankind. It is a universal form of adornment. For many years, ornamentation has not just been a form of art but has been a symbol of culture. According to Mr. Francesco D’ Errico from the Institute of the Prehistory and Geology of the Quaternary in Talence, France, “Personal ornaments are a powerful tool of communication. They can indicate social or marital status, for example. But you need to have a complex system of language behind that.” With archeological evidences of 100, 000 years age old decorative beads, he also indicates that the people of ancient civilization were able to express and communicate with each other using ornamentation as a major element of Non Verbal Communication (New …show more content…

To what extent has opening up to new markets influenced the jewelry industry? What are the current trends in the luxury industry? What are the major changes the jewelry market has undergone over the years? To what extent have the young designers boosted the creativity of the jewelry industry today? Who are the successful new comers in the jewelry industry? With the new trends set up, how has the experience of buying a jewelry piece in a boutique changed? Are customers experiences (today’s millennials) satisfied with the buying experience online? The capstone project is structured as follows. First, I present the various historical periods and identify how the jewelry industry has evolved from the ancient civilizations. The paper also discusses how the use of different ornaments has changed with each century and how they have made a comeback today to make fashion statements. Alongside, I discuss some historic jewelers and how they have managed to draw inspirations from the past and from their travel. In the second part of my thesis, I move on to discuss the new trends in the jewelry industry with the help of an online survey I found on the

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