Jerome Singer Origami Analysis

635 Words2 Pages
bulb-icon

Recommended: Appealing emotions in advertising

Emotionally Bound In today’s media advertisers are always trying to connect to the viewer as much as possible. In Extra’s “Origami” commercial the advertiser certainly connects to the viewer by pulling on their heartstrings. They also try to make the viewer feel as if they are in or how it would be like to be in the position of the characters in the commercial. The advertiser uses emotional settings that many people can imagine happening to make the viewer think about what they would do or what it would be like, as well as get a physical reaction from the viewer. With this in mind the two-factor theory, proposed by Stanley Schachter and Jerome Singer, is what occurs with the viewer throughout the commercial. According to this theory, our emotions are created by our physical reactions combined with our cognitive …show more content…

Throughout the commercial, the viewer may have physical reactions such as tearing up or getting the chills just by imagining being in the fathers’ or daughters’ position. However, the advertiser isn’t trying to elicit only one emotion from the viewer, but many emotions to have a greater effect. As the commercial goes along, the actors portray a variety of faces leading the believer to feel a certain way. This is the best way to pull emotions from a viewer’s point of view because all around the world people use the same facial expressions (p.411). Therefore during the commercial the viewer has the opportunity to connect with the characters through their facial expressions. As the daughter grows up the viewer can feel nothing but happiness as she is smiling or is cheered up after her father gives her a swan he made from the gum wrapper. According to the spillover effect, the viewer feels happy because they are catching the happy emotion from the daughter (399). With this in mind the smiles from the daughter would create a physical reaction and pleasant thoughts from the

Show More
Related

  • Jesus Is A Brand Of Jean Kilbourne Analysis

    289 Words  | 1 Pages

    While posing as a comical relief to life’s monotony, ads actually evoke a subconscious reaction to human interaction, promising something we all desire, love. Through this evoked emotion, the unknown and unpredictable human relationship is replaced by a guaranteed acceptance, by having stuff.

    Read More

  • Commercial Analysis Of Windex: The Story Of Lucy

    774 Words  | 2 Pages

    As a child, I always dreamed of growing up. I was eager to have the freedom to make decisions for myself, as well as coming and going as I pleased. I would often fantasize about being old enough to get a job, so that I could buy my own things whether it be toys in my mere ages or purchasing a car once I became of age. Growing up and growing old is inevitable. Although now that I am older, I most certainly wish I was a carefree child again. Contrary to belief most children that become pre-teens, then teenagers & later young adults don’t consider our parents regards for us growing up. We never correlate to how they feel about their children growing up right before their eyes until we become wise adults. This commercial’s catchphrase , "What's between us, connects us," insinuates connections to the window, precisely the glass that was being cleansed by Windex. In the opening scene of the advertisement, the affectionate father first glances

    Read More

  • Rhetorical Analysis Of St. Jude Children's Hopsital Research Foundation

    652 Words  | 2 Pages

    In their advertisements, the St. Jude Children’s Hopsital Research Foundation packs their thirty second commercials with as many rhetorical appeals as possible. The purpose of these celebrity-endorsed commercials is to encourage viewers to donate to the foundation, and the producers have creatively inserted various rhetorical appeals in hopes to sway viewers to open their wallets. By using an immense amount of rhetorical appeal; including ethos, pathos, logos, and kairos, the St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children.

    Read More

  • Rhetorical Analysis Of Extra Origami Commercial

    1000 Words  | 2 Pages

    One of the main ways the commercial does this, was in the last scene when the daughter is packing for college and the box of the origamis fell on the floor. Viewers were touched by the fact that the daughter had kept all the origamis her father had made her. This implies to viewers that happy moments and memories are shared with their gum. The commercial shows the connection the father and daughter have, which relates to the viewer’s attachment with their family members as well. Extra does a good job of creating emotions to the viewers throughout the commercial with happy and sad stages through the daughter 's coming of

    Read More

  • GEICO Insurance Sales Promotion Analysis

    1447 Words  | 3 Pages

    ...s, B. M., and W. Stroebe. (2010) “Setting the stage.” The Psychology of Advertising. East Sussex: Psychology, Print.

    Read More

  • Weetabix Rhetorical Analysis

    1194 Words  | 3 Pages

    The question often is what makes a good advertisement? The answer is simple, it should be able to grab the attention of the targeted audience, and even better it should be able to make the targeted audience fall in love with the advertisement so that they can be persuaded to achieve the desired results. Of all the forms of advertisement, TV commercials always are the best considered effective way to pass the message to the targets. I believe that the combination of audio-visual effects can engrave the commercial into the hearts and minds of the viewers and that is why I have chosen to analyse a TV commercial by Weetabix: Weetabix Chocolate Dubstep Cereal Commercial.

    Read More

  • A Rhetorical Analysis Of A Commercial Essay

    638 Words  | 2 Pages

    In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types

    Read More

  • Charmin Toilet Paper Ad

    865 Words  | 2 Pages

    Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.

    Read More

  • Hillary Clinton Advertising Essay

    1134 Words  | 3 Pages

    For example, at the end of the commercial, the quote, “Our children and grandchildren will look back at this time… and we need to make sure that they can be proud of us.” (Clinton, H.), tries to create an atmosphere that makes you feel protective and compassionate, since most parents want to give their children the best life they possibly can. Another technique that was used in the commercial was showing the young children’s facial expressions while they were watching Trump discriminate others, and display disturbing behavior while being praised by his supporters. The children in general, convey certain feelings from the reader while watching the commercial. Children are seen as innocent and willing to learn, so when the viewer sees them watching Donald Trump speak as terribly as he does, emotions start to arise.

    Read More

  • The Mathematics Of Origami

    923 Words  | 2 Pages

    Origami, from the original Japanese words ‘ori’ meaning folded, and ‘kami’ meaning paper, is the art of paper folding. The practice originally began as an artform, but recently it has been realised that the mathematics behind origami has many practical applications. This is due to the advances made in computer science and computational geometry. Some terms that are common in origami must first be explained in order for the tactics described below to be properly understood1. A crease, otherwise known as a fold can be convex or concave, referred to as a mountain fold, or a valley fold respectively. All the creases used form a crease pattern. If two or more creases intersect a vertex is created. If there is a series of successive creases relatively close to each other the resulting form is called a pleat. A crimp involves a reverse fold of convex and concave folds. Crimps and pleats form accordion and corrugated patterns, which are then used in a variety of applications, and a series of different combinations result in different crease patterns, the most notable of which are described further on.

    Read More

  • Example Of Ethos In Advertising

    289 Words  | 1 Pages

    In both of my commercials they use pathos to play with your emotions. For example, the Chevy commercial show you that chevy will stay with you for a long time and will stay in your family for a long time. The Volkswagon as tries to scare you into not texting and driving by showing you that in a few seconds you could end your life or get seriously injured.

    Read More

  • Robert Scholes on Video Texts - Comparison

    2393 Words  | 5 Pages

    According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a powerful scene which one simply cannot take his or her eyes from. Narrativity is yet another way Scholes feels commercials can take control of the thoughts of a person sitting in front of the television. Through the use of specific words, sounds, accompanying statements and or music, a television commercial can hold a viewer’s mind within its grasp, just long enough to confuse someone into buying a product for the wrong reason. The most significant power over the population held by television commercials is that of cultural reinforcement, as Scholes calls it. By offering a human relation throughout itself, a commercial can link with the masses as though it’s speaking to the individual viewer on an equal level. A commercial In his essay, Scholes analyzes a Budweiser commercial in an effort to prove his statements about the aforementioned tools.

    Read More

  • Mens Men And Women's Women By Steve Craig

    1526 Words  | 4 Pages

    Common sense seems to dictate that commercials just advertise products. But in reality, advertising is a multi-headed beast that targets specific genders, races, ages, etc. In “Men’s Men & Women’s Women”, author Steve Craig focuses on one head of the beast: gender. Craig suggests that, “Advertisers . . . portray different images to men and women in order to exploit the different deep seated motivations and anxieties connected to gender identity.” In other words, advertisers manipulate consumers’ fantasies to sell their product. In this essay, I will be analyzing four different commercials that focuses on appealing to specific genders.

    Read More

  • Analysis of Film The Ad and the Ego

    347 Words  | 1 Pages

    emotions. Sut Jhally describes ads as "the dream life of our culture" and explains the persuasive

    Read More

  • Marketing Analysis: Dove's Campaign For Real Beauty

    762 Words  | 2 Pages

    A woman’s self-esteem impacts her daily life effecting the decisions she makes. Dove’s senior global director, Victoria Sjarden, said “Dove wanted to inspire women to seize the opportunity to choose what makes us feel beautiful every day because when we do, it unlocks confidence and happiness.” The vision also indirectly encourages the use of Dove products by creating emotional bonds with the audience. In every advertisement, Dove shows their logo somewhere. This indirectly is persuading audience to think of Dove with their “personality” the company embodies. Customers will then think of the morals the company encompasses. The aimed audience for these advertisements are women worldwide. The experiment in the video creates emotional bonds because females everywhere constantly go through the inner argument whether they feel beautiful or good enough. With magazines, television, and media constantly comparing women to unrealistic models, females then face several insecurities. The emotional bonds Dove creates through their advertisements cause customers to talk about the commercials, which then serves as a marketing strategy. Whether you realize it or not, the goals for these campaigns serve as an indirect advertisement for

    Read More

More about Jerome Singer Origami Analysis

Open Document