Free Enterprise: Enabling Global Communication and Entrepreneurship

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Technology has enabled both consumers and producers to communicate across the world and exchange ideas and products. These advancements have led to the development of innovative collaborations that improve the quality of goods and services provided by businesses. Regardless, such successful business opportunities would not be possible without the practice of free enterprise. For one make-up junkie known as Jeffree Star, the practice of free enterprise has allowed an androgynous entrepreneur to grow a massive audience on YouTube and consequently construct a cosmetic empire with his own highlighters, blushes, lipsticks, and eye shadows. The system of free enterprise is also referred to as a free market. Remotely any single person can …show more content…

Businesses typically use three strategies to compete with other companies: creating lower prices for consumers, lowering risks for consumers, and creating new or improved products. On his YouTube channel, Jeffree provided his viewers with a variety of comparisons between both high-end and inexpensive brands and his own brand. In doing so, Jeffree justified the price of his products by displaying their superior quality and quality as his products offered a hefty amount of densely pigmented product. Moreover, Jeffree lowered the risks for his consumers by offering a 14-day return policy to all of his products, as well as a 24-hour customer service line which increased the reliability of Jeffree's brand in comparison to other brands, such as Elf or Sephora. His entire line of make-up products is vegan and cruelty-free, which serves to reinforce the idea that Jeffree is a compassionate and reliable producer with ethics and morals, directly claiming on his website that "[m]akeup is for humans, not animals" and even his manufacturers "don't affiliate or get ingredients from places that are not cruelty-free!" On the same token, Jeffree releases new make-up products every few months with new colors, intensities, and fragrances. His brand also contains the most unique color pallets, including green lipsticks and blue

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