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the story of jeans
the story of jeans
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We are about to go to a trip in the history to experience something that has changed and influenced the world’s clothing style. When you look at people around you, you are going to find the majority of people wearing jeans. In fact, most of the people in America wear jeans. It has surely become an icon of American culture.
Now let’s go back in time and see how, why, and when was jeans invented. Levi Strauss and Jacob Davis are known for inventing jeans in 1873 (Wikipedia contributors). As we all know, Levi Strauss is famous for his clothing business called “Levi Jeans”. Levi jeans’ jeans are made from a fabric called denim. He thought of the idea of inventing strong pants for the gold miners in California during the gold rush. He wanted to create jeans for the labor class when he started. It all started in Europe when Levi heard about a fabric called dungaree when he saw Italian navy wear that fabric. He found out that this fabric came from India. He liked the fact that this fabric was washed and dried quickly. Also, this fabric makes the cloth strong and durable.
When Levi came back to United States, he decided to create his pants company. He met his friend Jacob Davis who told Levi about his idea of using copper rivets to reinforce the strands of material in the pants to hold it together. Levi loved the idea and soon both of them got a patent for jeans. Their business boomed as they witnessed heavy sale of jeans with its growing popularity.
Furthermore, Mr. Calvin Klein is responsible for the increasing popularity of jeans in the mid twentieth century. Mr. Klein wanted to change the view of jeans which was rugged cowboy look to more of an everyday item for people to wear. He created the image of jeans as comfortable everyday c...
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...pe of clothing. They would think that this person might be poor or doesn’t know how to wear clothes. Although, at that time, it might be a right way to think like that but now things have changed. Today, students in schools and colleges prefer to wear ripped jeans. This style has suddenly appeared cool to people. It started with people wearing their old jeans with holes in them with the punk era of teenagers in 80s. As the number of people who wore ripped jeans grew, the demand for it also grew.
In conclusion, jeans clothing industry is worth billions of dollars and had become the popular clothing style throughout the world. Jeans have been in the United States for a long time and it looks like they will remain in the trend for a very long time.
Works Cited
Wikipedia contributors. "Jeans." Wikipedia, The Free Encyclopedia. .
In the 1960?s, society was changing by the minute and fashion was ?anything goes?. In the early sixties, Jackie Kennedy influenced fashion with her elegant, stylish outfits and her trademark pillbox hat. In the late sixties, the ?mod look? was popularized by go-go boots and mini-skirts, while bellbottom jeans, tie-dye shirts, long skirts and peasant dresses were worn by the hippie culture. Glance through any fashion catalog or magazine in the nineties and you will see models wearing the same fashions popularized in the late sixties. This illustrates how the 60?s contributed to today?s fashions. In the sixties, people in television, film and movies became the new socially elite and their influence had a profound impact on fashion, attitudes, and social values. In the nineties, supermodels and sports figures have joined this group. The fascination the public has with c...
“On any given day in most countries, nearly half the population is wearing blue jeans” (Miller and Woodward 2011).
From the conventional Victorian dresses of the 1800’s to the rock-and-roll tee shirts of the 1980’s, American culture has experienced incredibly diverse trends in clothing. This ever changing timeline of fashion provokes the question: what is the cause of such differing styles? By considering the state of society throughout the eras, it can be seen that clothing directly correlates with the current way of life. Specifically, American women’s fashion of the 1920’s and 1930’s proves to not simply be a meaningless trend – rather an accurate reflection of the specific era.
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The Roaring Twenties and the Gilded Age have come to be seen as revolutionary periods for the fashion world. With the emergence of influential designers like, Jacques Doucet, Mariano Fortuny, and Coco Chanel, this era of change has left a lasting impression on the fashion world as we know it today. The fashion evolution of these respective periods is a direct reflection of the evolution that was transpiring in American and European culture, making the world of fashion more than just a hobby for the wealthy, but an art form for the entirety of a culture.
First connotations were simple: "jeans are tough and rugged as men who wear them". This image of a 100% man was even strengthened after western movies appeared. Soon jeans, and so Levi’s brand which in people’s mind turned to be their synonymous, became a symbol of freedom, adventure and independence. In this moment, managers of LS&Co decided to expand the brand. Even though there where various new cloths introduced to the market ; 501 jeans remained their top-selling product. It was their new brand strategy to "offer products for every life style", which turned to be a fiasco. Not only it didn’t bring expected results, what is more, this to big diversification caused drops in sales. It was so decided to come back to the core product and it’s image. To strengthen the Levi’s position on a market, their launched a new campaign which emphasizes emotional connection between jeans and theirs owner. To wear 501 it is to be yourself – they said.
You know what I just don’t get is how people are getting back into denim. I don’t see it much in school but out of school it is dennom everything. You see denim something everywhere, denim dresses to socks. I am totally not against denim, I mean i do wear jeans but I would not wear a denim dress or shirt. I just think it is so weird people used to hate wearing denim on denim. People would look at you weird if you have a denim jacket on with jeans, and now you are cool if you are dressed in denim from head to toe. I just don’t understand it! Why I think being dressed in denim from head to toe is definitely not flattering. I think if you decide to wear denim you should pair it with something that is not denim!
“Lord have mercy. How’d she even get them britches on?” “Lord I love that lady wearin’ tight fittin jeans.” “Apple bottom jeans, jeans boots with the fur…” Song lyrics are filled with references to jeans! Jeans are primarily made from a fabric known as denim. Jeans can be dressed up or dressed down. People wear jeans to work in as well as on the red carpet. American companies such as Levi’s and Wranglers have been producing jeans for hundreds of years. Teenagers now shop at shopping malls and two popular choices of denim are sold at Hollister and American Eagle stores. American Eagle jeans are better than Hollister jeans. American Eagle jeans fit better, are more affordable, and come in a variety of different styles.
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Fast-forward to modern times, when kids in the counterculture were looking for affordable, unconventional clothes. They found flare pants in surplus stores and the look caught on. Flares weren't yet available in mainstream clothing shops, so women started cutting the seams on their jeans and sewing in triangles of extra fabric to create a flare. Before that time, flare pants had only been worn by working men. Once women got a
1960s fashion was constantly changing throughout the eventful decade. The early sixties were more reminiscent of the 1950s — unadventurous and restrained, and during later years, innovative designs hit the fashion world like a great tsunami. Alteration of style and panache transpired during 1963. Throughout 1963, the young look took the world by surprise. In fact, any type of artificial look was abandoned swiftly. This look included knee-high skirts, sleeveless dresses, lower heels and close-cropped, natural hair. Large amounts of makeup and high heels were too contrived for the chic women of 1963. The most drastic change in men’s fashion during 1963 was the widespread acceptance of pants without pleats. I also saw distinct stripes on shirts,
Levi's has always tried to minimize the impact culture has on its ability to produce standardized products and campaigns. This is done to achieve economies of scale and a higher quality but cultural differences can be very important in the global and domestic markets. The characteristics of a particular cultural group will affect the type of products it desires and how they purchase it and use it. From the 1950s to the 1980s Levis was the image of rebellion and counter culture with public icons such as Elvis and Marlon Brando publically seen wearing the brand. This helped in giving the brand an image of originality and authenticity. But what Levis failed to grasp was that culture changes through time and consumer behaviour and choices change along with it. The rap culture which began in 1992 brought about new trends of loose baggy clothes. Levi's which sold straight tapered jeans failed to meet the needs of its consumer market who demanded loose baggy jeans which were considered as "cool" at the time. This demand was fulfilled by competitor brands such as JNCO, Kickwear and Boss etc who were quick to grab on to Levi's market share with products which were more suited to the younger generation. Even the rebellious image of Levis was taken by other brands like Diesel and Pepe.
...nted and often worn by artists in the 1970’s. This was also the time when designer jeans were invented. “At this point, there didn’t seem to be any clothing need a pair of jeans didn’t solve”. Jeans are a very common trend worn by people all over the world. It is very common for one individual to own multiple pairs of jeans. Jeans had a immense influence on today’s society.
In the world of fashion, there is denim. It is one of the world’s oldest fabrics, and has been modified and remodelled to go with the latest fashion trends. The first ones who wore this fabric are workers in the California Gold Rush era, designed by Jacob Davis because of its sturdy material that withstood the harsh working conditions. Not just them, even sailors from Italy use this material too as their sailing uniform. Then, it started appearing as an actor’s apparel, and that’s when denim started to become one of a fashion item. People started wearing jeans as part of their daily apparel and even adding their own ideas, such as studs and colouring it with different shades of denim. It doesn’t only stop around that era, but today, they are seen everywhere and has become a major clothing piece for almost all of the age groups. As a reference, we can see young children already wears jeans as part of their clothing, the teenagers added jeans to their wardrobe, and even for the seniors, they consider jeans as a simple and comfortable clothing pieces.
Clothing is something that defines a person, and allows society to have an outlook on an individual’s lifestyle and beliefs. Unlike criticizing other material things like a car, a home or even something as simple as a television set, criticism of clothing is very personal. This suggests that there is a high correlation between clothing and personal identity and values. (Breward, pg.1) Clothing in a sense has the ability to communicate thought. However, similarly to art interpretations, this does not mean that any two people will perceive these visual aesthetics similarly.