Jay Z's New Music Video Analysis

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Do you ever sit and wonder how it feels to be a African American in modern day American, oe even why as Black people some of us distance ourselves from the community? Our generation may not have lived in the time but many of our ancestors took on the obstacle of living in the days of slavery. As a culture we all have plans regarding, the money we make, the money we lose, black ownership, socio economics and business acumen. We want to all transform our success into something bigger. Through the use of imagery Jay-Z communicates the life of an African American in modern day of American and how as people we are grouped within a certain social class , even a culture in his cartoon music video “The Story of O.J” by using images that displaying …show more content…

We have such a strong and meaningful past that we know little about. Jay Z communicates this within the use of African American symbolic cartoons intended to resemble racist imagery, over exaggerating the facial features of black people . As stated in the article “Jay Z’s New Music Video Uses America’s Long History of Racist Cartoons to Deliver a Haunting Message” by Austin Elias de-Jesus he explains , “The design of the characters reinforces the retro look and that caricatures of black people. Each cartoon has a symbolic meaning relating to the history of African Americans. Jay Z is communicating to his people explaining it doesn't matter how successful or poor you are your social class means nothing in the eyes of racist people. He plays on America’s long history of racist cartoons from Fleischer Studios, Warner Bros. Jaybo who is characterized in reference to both racist Little Black Sambo books and cartoons from the 19th century, who’s illustrator was the originator of racial stereotypes”. “The Story of O.J” narrates images of racist characters such as mammies, pickaninnies, and Uncle Tom's . These racist characters develops the video to give more realistic understanding of slave auctions, lynchings and burning of crosses.Also relating to stereotypes in the video it presents Jaybo eating watermelon developing the fact that African American are known to be eating watermelon, and watermelon has an historical background within the black community.Which also gives a connotation in relation to a racial background. The song also engages in stereotypes of how Jewish people make better investments resulting in them owning different properties throughout America.In the article “Jay Z’s New Music Video Uses America’s Long History of Racist Cartoons to Deliver a Haunting Message”,Austin Elias De-Jesus explains the tale of four African American women with different skin tones,

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