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Traditional male stereotypes james bond
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Analysis Of James Bond
930 Words2 Pages
Recommended: Traditional male stereotypes james bond
Wenyi Liu
Professor Bruce Lord
ENGL101
November 28, 2017
James Bond: A Myth for Our Time
Despite all that have been written over the past few decades on feminism, masculinity is still pervasive and universal while tries to remain invisible and natural. Popular culture provides a solid platform to discuss myth about masculinity since it is to some degree dream-like, naive and uncensored by a more sophisticated analysis and thus reflects the collective unconscious attitudes and myth about masculinity. James Bond is an archetypal mythic figure of masculinity. He is debonair, gallant and handsome while living a life of elegance, drama and danger. In this essay, I will analyze how the poster of Casino Royale reinforces a myth of masculinity by
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Bond’s “coolness” in comparison to Vesper’s heat connotes that it is not Bond’s male need or desire that dominates relationships, but rather his desire to accomplish the mission when sexually needy women lend themselves as good accomplices. Vesper’s compliant and amorous look toward Bond offers the male audience a sense of confidence that they can achieve these lofty standard, too. The contrast between the hard male and the soft female indicates Bond’s dominance over the woman and adds to his macho …show more content…
Male audience are made to believe that they can become cool by remodelling his elegant and exciting lifestyle. For female audience, he is the knight in shining armour that symbolizes the role of conqueror, seducer and hero. The James Bond movie series have effectively transmitted the traditional and dominant myth of masculinity to the audience as if it is the natural state and law of the world. Nevertheless, James Bond is the fantasy, the obsession, the omnipotent hero of this era. Humanity may live without God. But without myth?
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