Jamberry Nails Case Study

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Are Jamberry Nails Safe for Your Nails? Lyndsey Ekstrom went to the salon to have purple-and-white zebra nail wraps applied to her toes. While watching the pedicurist bond the acrylic sheets to her nails with just a few swipes of a hair dryer she got an idea. Why not create and produce a product line of custom nail wraps that could be directly marketed to the public online. Lyndsey, with a little help from her two sisters, began testing a product in 2010, and by June 2011, launched a new e-commerce site called Jamberry Nails, offering more than 300 styles of vinyl nail wraps in a variety of styles and colors, from basic to bold. Are Jamberry Nails Safe For Your Nails? Jamberry claims that their nail wraps offer a safe, simpler, and more cost effective way of keeping your hands looking polished when compared to traditional nail polish, However, …show more content…

Some Testimonials “I really did love the Jamberry wraps when I tried them out, they were awesome! The trouble for me came when I tried to remove them. I tried several different ways, including soaking them, but none worked. It ended up wrecking my nails, and three months later they still have not grown back healthy.” “When a friend of mine asked me are Jamberry nails safe for your nails I told her about my experience with them. People need to be careful when using Jamberry nails on their toes. When I removed mine after only 11 days my large toenails had developed white spots where the nail had separated from the nail bed. The doctor told me it was probably caused by trapped moisture between the wrap and the nail....so gross!” “ I just tried a sheet of Jamberry wrap and I’m delighted with them. They last a super long time and are so easy to apply, and I didn’t have any problem at all removing them. Mine lasted for three

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