Jaguar
Creating world class performance
in a Jaguar assembly plant
Introduction
In recent years, many UK manufacturing and service industries have
transformed their production methods and processes. Businesses that
have been at the leading edge of change have prospered, leaving their
competitors behind.
Key ingredients in this process of change have been an emphasis on
creating total quality systems that involve:
• getting it right first time at every stage of production
• lean production to cut out waste and to simplify manufacturing
systems
• creating environmental management systems that guarantee:
• the highest levels of environmental performance within an
organisation
• excellent relationships with the local community.
This case study examines ways in which Jaguar has transformed its new
assembly plant at Halewood to guarantee World Class Performance in its
production systems.
Today, the Halewood plant is dedicated to producing the new Jaguar X'
Type. This is a car for the 21st century. It has been developed as a
result of feedback from a massive global consumer research programme.
The programme has ensured that the car's designers, engineers and
marketers remain in tune with the needs and expectations of potential
customers at every stage in the car's development.
Developing the site
In January 1960, Ford bought the 1390 hectare greenfield site in
Halewood from Liverpool corporation and the British Transport
Commission. The Halewood site quickly became established as a leading
car manufacturing plant and was associated particularly with Ford
Escort production.
When Ford acquired Jaguar in the early 1990s, Halewood also began to
produce body panels for Jaguar cars.
In 1998, Halewood was announced as the production site for the all new
Jaguar X' Type sports saloon. It would replace Ford Escort production,
which was to be phased out by 2000. Halewood was chosen to produce the
X' Type because:
• existing Jaguar plant in the Midlands lacked sufficient capacity
• the 'Britishness' associated with Jaguar made overseas production
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