My research essay will analyze the advocacy hosted on JTI Macdonald Corp. initiative’s website, and key features and facts imbedded that serve to turn it’s audience against the plain packaging policy. More specifically, the research paper will focus on how a combination of authentic and invalid fact is used, and how the website which this advocacy is located on, implements certain features to effectively make it easier for their users to agree with them. While narrowing down my focus to that, there were a number of factors that I took into consideration.
Before I even compiled my focus, I examined the plain packaging policy and plain packaging in general, to understand what it really meant. The conclusions I came to at the end were that plain packaging is just an attempt to diminish all aspects of aesthetics of tobacco packages by restricting companies of what they can place on their product’s packaging (Mike Daube). The plain packaging policy’s main goal is to minimize if not stop the prevalence of smoking (Mike Daube). After broad research about the topic, it was time to dig
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The advocacy introduces a number of facts, however my biggest concern is the validity of most of these claims, and their significance. From preforming preliminary research, I narrowed my focus down to the lobbyist’s comments regarding the tax revenues, and the success of the policy. More specifically, plain packaging does have a large impact on tax revenues (Province of British Columbia), and the plain packaging policy does also influence the popularity of smoking (Mike Daube). Through detailed research, the research essay will deliver statistical evidence to validate these assertions, and demonstrate their significance. Along with the facts used in the body of the advocacy, my research paper will also explore the website’s unique and advanced feature that influences the
Commencing penetration tests within the infrastructure of Alexander Rocco Corporation may be a strenuous, yet beneficial process. However, before commencing penetration tests, much planning, strategizing, and research is necessary in order to ensure successful, seamless, and legal operations. Based on information provided by the SANS Institute, an initial meeting should be coordinated between those responsible for conducting the tests, along with the appropriate leadership personnel of the company (source). Within the meeting, the scope of the project should be established, classifying company data appropriately, and determining which components of the company’s infrastructure require penetration testing, which may include Alexander Rocco Corporation’s
This memorandum shall provide an in depth analysis of Target Corporation’s performance for the most current for the year 2014. To obtain a better understanding of Target Corporation’s performance the following categories shall be addressed: Preliminary analytical procedures, Accounting policy efficiency and reliability, Evaluation of Disclosure Controls, Evaluating Company’s technology system and its Risks, Substantive Procedures, Payout ratio in the Target Corporation financials, Fraud Considerations and Extended Procedures.
Target must compete vigorously and fairly in the marketplace using our independent judgment to make the best decisions for the Company.
Menashe, L. (1998). An analysis of Newspaper Coverage of Tobacco Issues. Journal of Health Communication, 3, 307-325
Over the last 50 years, smoking and the public image of smoking has changed dramatically. Americans have learned the harmful effects of smoking and have put a heavy disdain on the use of it. The number of new smokers has drastically dropped over the years and many that had previously smoked have stopped. Some have turned to electronic cigarettes as a safer way to intake nicotine. Over the years, smoking advertisements have changed drastically. Nowadays, tobacco advertisements are virtually non-existent in our society, but when they were abundant they depicted smoking as a cool and sophisticated activity. Today, smoking advertisements are shown by electronic cigarette companies. These companies emphasize the healthier lifestyle these products
While todays major tobacco producers deny that they market to the youth. However, we still see them subliminally targeting children through magazine advertisements, store posters, and Internet ads. In addition, they continue to use product placement strategies in mov...
Thank you for smoking is a satirical comedy about a lobbyist whose job is to promote tobacco use at a time when the disease burden secondary to smoking threatens to cripple the nation. The film presents how industries, media and the government interact to influence the consumers’ decision. While the use of rhetoric, such as fallacies and twisted truths, is evident throughout the film, it is most evident midway when the chief spokesman, Nick Naylor, assists his son with his assignment. The son, Joey Naylor, enquires why the American government is the best and in response, the father argues it is because of America’s ‘endless appeals system’ (Thank you for smoking). His response seamlessly captures the tone of the movie as much as it represents the extensive use of a combination of fallacious arguments and twisted truths.
Would you want to live in a country that dictated what you put in your body, and what you do in your own home? Since the 1980’s federal, state, and local governments, have passed numerous laws, which have had a direct impact on the sale of tobacco products. Increased tax rates, and advertisements restrictions, successfully manipulated the amount of product consumers buy. Unfortunately, through the help of public health polices, smoking has already been banned in most public places, airlines, and business, and now, arguments have been made to ban smoking completely from the United States (cdc).
The tobacco industry consists of many competitors trying to satisfy a specific customer need. Companies such as Philip Morris, RJ Reynolds, Brown and Williamson, and Lorillard hold almost the entire market share in the tobacco industry. While each company has different advertising and marketing techniques, they all target the same customer group. Tobacco companies try their best to generate interest in their particular brand or brands. Companies market a number of attributes that usually include, but are not limited to: taste, flavor, strength, size and image in order to distinguish themselves from competitors (Business Week 179, November 29, 1999). However, all tobacco companies are satisfying the same needs. Many long-time smokers are addicted to the nicotine in cigarettes. They smoke because the nicotine is needed to help them feel normal (Focus group). Many addicts go through withdraw without nicotine. All tobacco companies have nicotine in their cigarettes, which fulfills the need of long-time smokers. Other smokers depend on cigarettes in social settings. Many smoke to look sophisticated and mature. Tobacco companies make many kinds of cigarettes that target different groups. Social smokers may perceive certain brands as more sophisticated, and therefore they shy away from other lesser-known brands. For example, a person who smoked generic cigarettes at the bar may be perceived as uncultured. On the other hand, the smoker with the Marlboro Lights may be more socially accepted because they have a brand name product (Focus group). Many types of cigarettes cater to the many markets of smokers who want to portray a certain image in social settings. Tobacco companies do not create the need to smoke, but try to generate interest in their particular brand (Hays, New York Times, November 24, 1999). Overall, the tobacco companies satisfy consumer demand for the millions of adult Americans who choose to use tobacco by providing differentiated products to different target markets of smokers.
Each year 440,000 people die, in the United States alone, from the effects of cigarette smoking (American Cancer Society, 2004). As discussed by Scheraga & Calfee (1996) as early as the 1950’s the U.S. government has utilized several methods to curb the incidence of smoking, from fear advertising to published health warnings. Kao & Tremblay (1988) and Tremblay & Tremblay (1995) agreed that these early interventions by the U.S. government were instrumental in the diminution of the national demand for cigarettes in the United States. In more recent years, state governments have joined in the battle against smoking by introducing antismoking regulations.
The importance attached to packaging cannot be underscored by anybody. Companies use packaging as a marketing strategy and marketing is branded with frequent cases of unethical practices. Customers are always very cautious when dealing with marketers. It is because of this reason that over the time ethical packaging has been evolving and attracting attention from different government authorities for regulation. Nevertheless, businesses that are committed and have cultivated a deep culture of good ethical packaging practices continue to enjoy the benefits of ethical packaging.
One way that the tobacco industry can be more ethical is changing their advertising strategy. I believe that today’s advertising strategy is very misleading about cigarettes. Examples of this unethical advertising is in Argentina, here 20 percent of television advertising is spent on smoking commercials, as well as in countries in and around Africa there are billboards that depict a man in a business suit stepping out of a black Mercedes as a chauffeur holds the door. This displays that cigarettes make people classy and sophisticated, making cigarettes look not only harmless but stylish. Another good example of unethical depiction on cigarettes is in Nigeria; here they promote a cigarette for graduates, with a picture of a university and a student in a cap and gown. As if this wasn’t a misleading visual they add a slogan that says, "A very important cigarette for very important people." These ads and slogan are ...
Cardador, M.T., Hazon,A. PHD, Stanton. G. PHD., (September 1995).Tobacco Industry Smokers’ Rights Publications: A Content Analysis. American Journal of Public Health
...Surgeon General warning has to be placed on every advertisement for cigarettes. Plus, people have suggested ideas, which have not fully come to fruition. These ideas suggest not allowing tobacco industries to have colorful advertisements, and terminating the suppliers from ever posting billboards which promote their products.
The XYZ Corporation was established in 2004 and their main office is located in Vancouver, BC. The company’s main objective is to create new innovating technology for media devices, computers, and digital music players. They deal with the design, manufacturing and marketing of the products. XYZ Corporation has been providing Canadians with groundbreaking technology throughout the years and continues to create new technology to provide others with top-level technology. Although, recently their success rate has appeared to drop rapidly due to a number of factors that will be explored throughout this case study. Their main objective is to target the problems so that they can work towards having the issues resolved as quickly as possible. If they do not take any course of action, the state of the company may be in extreme danger. This case study is designed to explore the areas of the company and discover the problems blocking the XYZ Corporation from success.