JC Penney Company, Inc.
J. C. Penney Company, Inc. Is one of America’s largest department store, drugstore, catalog and e-commerce retailers. Providing merchandise and services through department stores, catalogs, and the Internet.
Their targeted customers are “Modern Spenders” and “Starting Outs”, who shop for apparel, accessories, and home furnishings through the centers where JCPenney is located and through the convenience of catalog and the Internet.
Starting Outs
· Less than 35 years of age
· Singles, young families
· 0-1 children
· Shopping patterns & relationships emerging
· No strong retail loyalties
· 28% of U.S. households.
· Currently 16% of sales
· Potentially 30% of sales
Modern Spenders
· 35-54 years of age
· Dual-earner households
· 0-2 children (often includes teenagers)
· Consumption oriented
· No strong retail loyalties & relationships
· Retail loyalties more likely
· Established shopping patterns
· Time-starved
· 27% of U.S. households
· Currently 43% of sales
· Potentially 50% of sales
Distribution
*Catalogs
J.C. Penney is the nation’s largest catalog merchant, with the most modern facilities and the largest privately owned telemarketing network in America. Serving this $4 billion catalog business are nearly 2,000 catalog departments in JCPenney department stores, Eckerd drugstores, freestanding sales centers and independent catalog merchants.
*Internet
J.C. Penney is in only its second year of Internet sales, and its going strong and growing. Sales jumped from $15 million to $102 million since the beginning of jcpenney.com.
*Department Stores
JCPenney has more retail space in major regional shopping centers than any other department store retailer in America, with about 1,140 department stores located in all 50 states. JCPenney’s drugstore ECKERD has over 2,600 stores in operation in 23 states.
PROMOTIONAL OFFERS
· Direct mail. An invitation to shop mailed to selected catalog customers. These promotions may be associated with a holiday or other special savings event, including many of our storewide events
· Sunday Supplement. JCPenney color inserts that are delivered with your Sunday or late-week newspaper.
· Newspaper Ads. Promotional offers are often supplemented by ads in your local newspaper.
· Catalog Inserts. Many of our Sale and JCPenney “Signature Series” catalogs contain special offers for limited-time savings that are bound into mailed copies.
· E-mail Promotions.
Currently, the company owns and operates stores in 45 states. As of June 2014, Charlotte Russe operates 560 stores. Those 560 stores can be found in local malls/shopping
The need among Americans to be diverted in ever more imaginative ways -- through high-thrill parks, virtual reality arcades, and theme restaurants, plays right into the hands of Dave Corriveau and Buster Corley, co-founders and CEO’s of Dave and Busters. The duo’s 50,000 square foot complexes include pool hall, an eye popping, cutting edge midway arcade, a formal restaurant, a casual diner, a sports bar and a nightclub rolled into one sprawling complex. In business since 1990, this is a high energy, highly efficient operation that’s comparable to a Vegas extravaganza. As a matter of fact there are even “for fun” cashless blackjack tables, with fake $10,000 chips. Pricey, but not outrageous, and you get value for your money.
The way she wrote the story does not seem as though she is emotionally connected. Perhaps she was desensitized to such topics due to her own personal experiences and by writing about it causes her to painfully reminisce. It is almost as if she is an omniscient character narrating her life experiences as a slave. When she directly speaks to the reader it is often to state something that others might not know or fully understand. In directing her writing to the women of the North, Jacobs uses examples that can put the reader in her shoes, making them actually see what was occurring in the South.
Goodwill's Value of Proposition is , "Used merchandise at deeply discounted prices" (video).Goodwill stores service bargain shoppers who are looking to purchase items at discounted prices. When breaking down the customer groups into categories there are the Lower income shoppers who at the community Goodwill stores. There are also the higher income shoppers who shop at the Goodwill Boutiques. Goodwill also services the technological customer through it's online store.
The insults and violence that Jacobs endured from her master shaped the choices she made in life. He whispered foul words to her, causing Jacobs much pain. She was forced to lose her innocence early in life. Her master owned her so he was able to treat her and violate her innocence as he pleased. By losing her innocence Jacobs felt that she had done something wrong. She soon realized how she was different by being a slave that was a women. "She will become prematurely knowing in evil things. Soon she will learn to tremble when she hears her master's footfall. She will be compelled to realize that she is no longer a child."(Jacobs,361)
Through her autobiography, Incidents in the Life of a Slave Girl, Harriet Jacobs, under the pseudonym Linda Brent, documents her story under slavery and her escape to freedom for her and her children and is addressed to the “people of the Free States” (Jacobs 3) who do not fully comprehend the evils of slavery. She makes appeals to expand their knowledge of the matter and states “only by experience can any one realize how deep, and dark, and foul is that pit of abominations” (Jacobs 3). As she recounts, Jacobs was born into slavery and after the death of her parents at a young age, and was raised by her free colored grandmother. Jacobs then spends the next twenty years under her mistress’s father, Dr.
My company of choice for this report is Macy 's. 'The Magic of Macy 's ', as the company advertises it, has inspired me to shop there, take advantage of their incomparable discounts and great online shopping experience. Macy 's, Inc. is one of the largest department store chains in the United States of America. Macy 's manages stores under the Macy 's and Bloomingdale 's brands. I enjoy shopping at both of the company 's store brands, Macy 's and Bloomingdales. Bloomingdales provides a more personalized experience
These illustrations, along with many others, are the types of images Harriet Jacobs instills upon her readers in her personal narrative Incidents in the Life of a Slave Girl. With basic knowledge of what comprises a slave narrative, one might assume Jacobs' attempt at a personal creation has the same goals as many others, to teach her audience of the personal hardships of slaves and to inspire a form of hope that an end of slavery is near. Upon the reading and analysis of this narrative, however, it is easy to see how Jacobs' narrative differs from her colleagues. Jacobs' intentions are laid out when she states, "Slavery is terrible for men; but it is far more terrible for women"(825). It becomes evident that Jacobs is writing for all female slaves and wants her audience to understand that being a woman in slavery was the most difficult situation a human being could endure. Although a very large endeavor, Jacobs' succeeds in her task by creating a narrative that speaks out to one particular audience, free white women of the north. By creating a narrative that is truly feminist, bo...
Virtues are both important and inherent within any engineering field. Virtues outline acceptable and unacceptable characteristics for an engineer. Moreover, virtue ethics places emphasis on character rather than rights or regulations. Character is divided into two components, one being considered morally desirable (virtue), and one being considered morally undesirable (vice). Common virtues of engineers are honesty and competence. While typical vices of engineers are arrogance and incompetence. This paper will outline Aristotle’s Virtue ethics, and to what extent virtue ethics has impacted me here at Texas A&M.
In Harriett Jacobs’s book, Incidents in the Life of a Slave Girl, she informs her readers of her life as a slave girl growing up in southern America. By doing this she hides her identity and is referred to as Linda Brent which she had a motive for her secrecy? In the beginning of her life she is sheltered as a child by her loving mistress where she lived a free blissful life. However after her mistress dies she is not freed from the bondage of slaver but given to her mistress sister and this is where Jacobs’s happiness dissolved. In her story, she reveals that slavery is terrible for men but, is more so dreadful for women. In addition woman bore being raped by their masters, as well as their children begin sold into slavery. All of this experience
Aristotle's ethics consist of a form of virtue ethics, in which the ethical action is that which properly complies with virtue(s) by finding the mean within each particular one. Aristotle outlines two types of virtues: moral/character virtues and intellectual virtues. Though similar to, and inspired by, Plato and Socrates’ ethics, Aristotle's ethical account differs in some areas.
As female slaves such as Harriet Jacob continually were fighting to protect their self respect, and purity. Harriet Jacob in her narrative, the readers get an understanding of she was trying to rebel against her aggressive master, who sexually harassed her at young age. She wasn’t protected by the law, and the slaveholders did as they pleased and were left unpunished. Jacobs knew that the social group,who were“the white women”, would see her not as a virtuous woman but hypersexual. She states “I wanted to keep myself pure, - and I tried hard to preserve my self-respect, but I was struggling alone in the grasp of the demon slavery.” (Harriet 290)The majority of the white women seemed to criticize her, but failed to understand her conditions and she did not have the free will. She simply did not have that freedom of choice. It was the institution of slavery that failed to recognize her and give her the basic freedoms of individual rights and basic protection. Harriet Jacobs was determined to reveal to the white Americans the sexual exploitations that female slaves constantly fa...
JCPenney is a chain of American mid-range department stores that is based out of Texas that started over 100 years ago. JCPenny has been successful for most of its time up until the last three to four years. The company is trying relentlessly to overcome the lingering effects of the makeover that former CEO, Ron Johnson, had implemented in order for the company to take a new direction in hopes of increasing sales. The new CEO, Myron Ullman, has taken a close look into the markets demographic segmentation along with the income segmentation in order to attempt to return the retailer back to its old self, which is to appeal to middle-market customers. A couple issues of major concern for the company are the dissolving of Johnson’s Boutiques, the price of their products, and overall revenue.
The competition between the different exercise protocols for space highlights the struggle for each group to garner valuable resources to enhance their training routine. Next, the gym showcases social laws that everyone adheres to such as cleaning equipment, avoid gawking at others, and sticking to your respective workout space. Consequently, when a deviance to any of these laws becomes apparent the gym society swiftly acts to correct the action with disapproval and guidance for corrective actions. Finally, the gym truly embodies cultural pluralism during this hour long viewing people work together, conversant, and encourage one another regardless of their ethnic background. Since examples are highlighting social concepts, let’s move
Virtue ethics, which was systematized by Aristotle, helps define what it means to have a good life and what kind of person you should be in your life. Virtue ethics says that although you can work to develop traits, you must achieve your full potential in order to lead a virtuous life. While virtues have applications throughout your daily life and in many different professions, they are particularly relevant in engineering. Successful engineers need to reflect many different virtues in their actions, including being intelligent and hardworking. This paper defines Aristotle’s virtue ethics and how it is specifically applicable to engineers.