J. Gregory Salon is a high-end hair salon that offers a variety of services other than haircuts, such as coloring, styling, highlights, retexturizing, nails, hair removal, and makeup. It strive to have their customers leave with a positive experience and hope that, in turn, they will continue to receive services here. But due to its location, they are not easily spotted by passing cars or visible from major roads. Because of this, the public needs to become more aware of the salon and the services they offer. It is important that the objectives not only increase the number of clientele for each stylist, but also help the clientele to realize the salon offers more than one service for their convenience.
The objectives are as follows:
Objective
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Objective 3: Due to the implied increase of clientele, the product sales will also increase by 30% over the course of a one-year period of January 2016 to December 2016. The total revenue received by the salon at the end of the year and compared to last year’s revenue, as well as in their respected groups, will measure all objectives. The other comparisons will include each stylist’s revenue from 2015 and 2016, the revenue made off of the selected services from 2015 and 2016, and the revenue from products sales from 2015 and 2016. All information will be …show more content…
While all three have an aspect of hairstyling, J. Gregory has all aspects (cut, color, retexurizing, extensions, and highlights) as the main focus and service. Genesis Salon focuses more on spa treatments while Eye Candy Salon focuses on cutting and coloring. J. Gregory also has the longer, being open for approximately 66.5 hours per week, while Eye Candy is open for about 53 hours per week, and Genesis is only open for about 43 hours per week. One final advantage is that J. Gregory has both men and women who specialize in barbering, a technique used on men’s hair. Some men will only go to barbershops or only to men stylists because they fear women will not understand the simplicity or complexity of their hair. But women who have barbering licenses are more likely to have more clientele; therefore, men will also more likely feel more comfortable having a women do their
7. Sales had dropped in 1993 but operating profit margins increased due to increase in
The ambiance of the salon is something to focus on because the fell of the place is a big deal. “Ambiance refers to the atmosphere of one’s surroundings” (168). It is very important to make your clients feel like they are “important and valued individuals”(170). Every Time you have contact with your guest it is called touch point. Successful professionals are those who realize that no opportunity should be wasted & to make the best out of each situation. Staff synergy is where everyone in the salon works together will keep clients coming back because of how well everyone works together and how great there time with you
Miami’s economy is boosted by the large spending habits of its people who spend about seven million dollars alone in hair coloring. The issue of loss of hair is as well addressed by the fact that there are many cosmetic products that promote hair growth. This is reinforced by the spending figures of close to three hundred thousand dollars on hair growth products. Facial cosmetics have been on the rise with a staggering $2,786,883 spent on various beauty products. These range from products that address various facial cover as well as those that address issues to do with anti-wrinkles, acne, anti-aging products among many others. General skin care; from shampoos to skin moisturizers have a figure of $12,241,260 (Ruiz forbes.com). These figures roughly gives us the depth and length that the people of Miami are prepared to go to acquire the perfect looking figures shown in the magazines and television sets that ooze of social status.
Quantitate Objectives measures the extent to which you take responsibility for your work, sets and meets priorities, and uses time and resource to achieve desired results. Your overall policy premium has been steady over the last year. Your initiative in sales has improved significantly. I would like you to being more intuitive in working with customers to tailoring to the customer needs. By tailoring to every customer unique situation this will help to turn even more prospect into sales. I have noticed you are encouraging customer to add additional coverages on their policy. Please keep this up, this help increase overall premium.
Women, we have issues with our hair, [Black women's] hair represents the first thing anyone sees of them, or of ourselves, and so we identify with what our hair looks like.
skin care, cosmetics, manicures/pedicures, and electrology. Cosmetology offer many different service within the different classes. Cosmetologists can be expanded into multiple parts including cutting and chemically treating hair, chemical hair removal without a sharp blade, fashion trends, wigs, nails and skin care, skin and hair analysis; relaxation techniques including head, neck, scalp, hand and feet basic massage and aroma therapies. Cosmetology makes up everyday life. “Cosmetologists work in the beauty industry and provide customers with a wide variety of services, including hair care and maintenance, facial care and grooming, nail care,
A lot of women love to look good on a day to day basis, so a cosmetologist is what they need. A cosmetologist is a beauty specialist who is educated in doing hair, makeup, and nails. It’s very interesting because you get to be creative, have fun, have people looking gorgeous, and get paid for doing something you love. In this paper, you will be introduced to a lot of information in the field of cosmetology. Learning about the history and background, requirements to obtain the career and job positions will be covered throughout this paper. Towards the end you’ll get a touch of the job reflection and outlook. A lot of great information is listed, so there should be plenty of it learned.
Mary Kay Cosmetics is a company known for providing women with exceptional opportunities for professional achievement and economic success and rewarding women for their success. Mary Kay Cosmetics uses several programs to motivate, recognize, and develop its beauty consultants, which include recognition in a monthly magazine, annual events, gifts and prizes and most importantly, financial incentives. At the heart of the financial incentives Mary Kay provides is the three car programs offered to beauty consultants at different stages of their career. The car programs have proven to be effective motivators; however the costs to the company have skyrocketed as the number of car winners as a percentage of beauty consultants has doubled, despite increases in program qualification requirements. The VIP car program is the main cause of concern for May Kay because of the large number of leased VIP cars, high interest rates and insurance premiums, and large losses on cars in service for short periods of time. Mary Kay's top management is now faced with finding a solution to rising program costs of their powerful incentive plan while maintaining sales force moral and motivation. The key issues that must be considered in finding a solution to the high costs of Mary Kay's Marketing Plan are how beauty consultants will respond to changes in the incentive plan and how implementing the necessary changes will affect the sales force.
The beauty industry has great opportunities for companies wanting to profit from the growth and resiliency of the sector. Finding the right niche is important for becoming visible in the industry. Communicating the unique selling point to the target group will distinguish the company from the competition so it can survive. Also, product sales are needed to earn revenue beyond the service income. The success of Sugar Wax Salon will rely on its ability to offer a beneficial service, create the right products, and promote them to the right people at the right price.
A salon is not always a pretty and peaceful sight for those working there. At times, a
Lululemon’s has to produce and sell 150,000 jackets in order to cover their total expenses, fixed and variable. At this level of sales, Lululemon’s will breakeven (profit = loss).
Product service: Groupon offering special deal Groupon and the consumer can select the convenience time for salon appointment or dinning appointment. Furthermore, the company policy “The Groupon Promise” encourage consumer to buy as no question will be asked to return purchased Groupon, this towards the customer satisfaction guarantee.
While analyzing the data for The Body Shop International case, I noticed some trends and have compiled my assumptions for the next three years. I have compiled pro-forma statements for the fiscal years 2002, 2003 & 2004. These figures are based on the percentage of sales method for pro-forma financial modeling. Simply put, I used the sales figures from the past three years 1999, 2000 & 2001 and applied a growth rate of 13% increase to sales. Below are some additional assumptions that I have created to illustrate how the firm can become profitable while increasing market share and maintaining stockholder interest within the firm over the next three years.
Over the past three months, department sales have declined an average of 15% versus the same three months last year. The purpose of this memo is to recommend a process for the company to implement in order reverse the sales decline.