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Ethical consideration of marketing
Ethical consideration of marketing
Ethical consideration of marketing
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8% of companies and advertising agencies have an email marketing team and Internet marketing has a return on investment 4,300% (Ethical Marketing for Competitive Advantage). Email marketing is a new way of advertising and is increasing dramatically. Internet is used recently as not only as a source of information but also as a place where companies can offer and promote its products. The bombardment of the internet users with constant intrusive advertisements that either they wish to see or they do not wish to see has created problems. These problems range from lack of trust to serious concerns about Internet safety and access to private data. The way email marketing treats our private data is a major concern. Email marketing is an effective way of advertising and much cheaper than any other media (infront webworks) but it is important to put in consideration that each one has his/her privacy, which cannot be accessed.
Email marketing can access personal information from emails. Consumer online life may not seem to be tracked as he/she accesses the Internet. But it is really important for marketers to know what the consumers prefer. Marketers start out by sending emails to people and through this mail they can access consumers’ mails and find out what they like. Melissa Riofrio in her article”Pc World” described this act of invasion privacy, as “It’s totally invisible to users. They have no idea what’s happening”(Pc World). There is a big difference between what “Folks think their privacy rights are online and what they actually are online” (Pc World). This is how consumers get tricked. When they signup for a new service online and when they spot the word privacy policy, they feel safe. The policy entitles some people to have...
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...n by filling a form or ask customers to “set their browsers accept or reject cookies from the sites they visit” (New Eu Regulations to affect email online marketing).
All in all, email marketing is an effective way of advertising and has a high return on investments if used correctly. However, there has been many issues on the way email advertising violates privacy, but the government managed to handle this issue by setting rules that gives consumers the right to feel secured and gives them their rights of privacy and nobody can access it. And anyone who violates these rules will face court and be punished.
Works Cited
Riofrio8, Melissa. "The 5 Biggest Online Privacy Threats of 2013." PCWorld. N.p., 8 Apr. 2013. Web. 14 May 2014.
Gauzente, Claire. "Ethical Marketing for Competitive Advantage on the Internet." (n.d.): n. pag. 6 Sept. 2007. Web. 24 May 2014.
Did you know that almost everything you do on the internet is being tracked and recorded in some way? In the Article, George Orwell… Meet Mark Zuckerberg, by Lori Andrews, Andrews talks about how behavioral advertising, which is the tracking of consumer’s online activities in order to bring custom-made advertisements, is a topic that is concealed to many people and can cause damage. Search engines like Google store the searches you have made and in 2006 there were search logs released which had personal information that people were judged by (Andrews 716-717). Data aggregation is the main way Facebook makes its money. Andrews believes that it’s an invasion of privacy and is not known well enough by the public. This article is aimed at young and new internet users that are ignorant of the possible dangers on the web. Lori Andrews is successful at informing novice users about the dangers of behavioral
..., websites and online marketers do find ways around users’ precautions to gain personal information. There are many people out there who want to use personal information like credit card numbers or addresses to cause harm to others. These cases are the extremely negative ones that people want to and should avoid. The case of companies and third parties tracking browsing history and other information for advertising purposes hover over a finer line between good and bad. For some people, tracking can be considered convenient in terms of shopping for what they are interested in, and others may be uncomfortable with the thought of being tracked without knowing. As stated in the beginning, complete privacy is unlikely, but being informed about the tactics of the Internet can help one protect themselves and others in their care to be as careful and private as possible.
"Internet Privacy." Congressional Quarterly Researcher 8.41 ( Nov. 6, 1998 ). Busse Library, Cedar Rapids . 6 July 2003 <http://library.cqpress.com/cqresearcher>
Over the past decade the world has gotten much smaller due to the electronic communication the Internet has fostered. While this promotes business and international relations, problems arise regarding the protection of individuals’ personal information. Many countries around the world have developed privacy policies and laws protect an individual's information in the realm of electronic communication. Universal enforcement gets complicated because the Internet is not restricted to one country; it’s worldwide. As a result, concerns arise regarding the compatibility of various countries' privacy policies. This paper will discuss the current legislation in place for various major countries1, the existing conflicts between these countries’ policies and the implications these conflicts hold for the protection of privacy on the Internet.
Abstract: Electronic mail is quickly becoming the most prevalent method of communication in the world. However, e-mail systems in corporate, institutional, and commercial environments are all potential targets of monitoring, surveillance and ultimately, censorship.
One common torment of companies is that they are not renowned. Consumer personal information, including email addresses and telephone numbers, is a panacea for the companies- it provides a way for them to promote themselves by sending junk email or making phone calls.... ... middle of paper ...
LeRoux, Yves. "Privacy concerns in the digital world." 03 Oct 2013. Computer Weekly. 24 April 2014 .
Papacharissi, Zizi, and Jan Fernback. "Online Privacy And Consumer Protection: An Analysis Of Portal Privacy Statements." Journal Of Broadcasting & Electronic Media 49.3 (2005): 259-281. Communication & Mass Media Complete. Web. 24 Nov. 2013.
User Privacy is a sensitive topic at the moment. It is one of the most important factors a person should consider before they give their information away over the internet. Every click or selection you make online is being stored and permanently kept on record that includes anything you may have Googled, investigated or researched. Some people believe that user privacy is dead (Rambam 2011). More and more we are being encouraged to give away more information about ourselves online, and the greatest intrusion into our online activities comes from social networking sites. The lack of user privacy on social networking sites has led to dramatic changes in people’s lives such as targeting by the media and marketing researchers, the buying and selling of user information and other unethical forms of privacy invasion. Online activity is increasingly being used as e...
However, the same personal data is being compromised and eroding privacy. Companies have been getting bolder in their attempts to gather, share and sell data. The latest trend is outsourcing data to third party companies for data processing, which can be done at a lower cost. One of the main problems with this approach is that a lot of very sensitive data is being sent, which could be harmful in the wrong hands. Most companies require their customers to "opt-out" to prevent their data from being shared with a company's affiliates. This process requires the customer to explicitly tell the company not to share their data, which is usually in the form of a web site or a survey sent in the mail. These surveys are often thrown away by consumers, so they don't even realize that they're giving the companies a green light to sell and share their data.
Powell, Robert. "Four Ways Technology Invades Your Privacy." Lovemoney.com. N.p., 5 Oct. 2011. Web. 15 Apr. 2014.
Created for communication, the internet, both the world wide web and the deep web, is the greatest way to transmit information between multiple platforms. The exponential growth of the internet only increased its use in the world, with a myriad of digital services, like the media, articles, forums, and entertainment and social platforms, especially twitter, youtube, facebook, and multiplayer gaming, using it as a vehicle for communication and spreading information, and possibly also influence. The uses of the Internet is good to know, sure, but what does it have to do with the concept of privacy? Today, the involvement of the internet with privacy gets quite convoluted, and countless issues, successes, controversies, and terrors have occurred
In this new era of the Internet, most people use the Internet to acquire information of one kind or other. But what these people are not aware of is that the Internet is collecting information about them. Every time we get onto the Internet there might be a compromise of privacy of our personal information. The information flows both ways. With every clock of the mouse on a hyperlink, or an addition to the mailing list, someone out there might be gathering information about us. This raises the seriousness of privacy of our information on the Internet.
In 1994, a new form of advertising and getting products and services into the world was discovered: the internet. Online advertising has been growing rapidly. We can see advertisements on almost any webpage we go to. Even if you try to avoid ads, you are bound to find some. This leads us to a crucial part of advertising which is ethics.
...try to ensure Internet security. More practically, marketers must try to target consumer groups more accurately. Minimizing unwanted consumer contacts may reduce the intensity and visibility of some dimensions of privacy issues. Last, marketing researchers must attempt to define privacy operationally. Much has been said and written about consumer privacy, but we still have little understanding of what information consumers consider private, why they consider it private, and whether this set of information changes situationally or in response to other factors.