One of, if not, the first social networking sites was SixDegrees.com, established in 1997, and within the following five plus years several others would appear, most notably Friendster (Boyd and Ellison 5). The popularity of Friendster soared due to media coverage, peaking by its having been listed second highest in Time magazine’s 50 Coolest Websites (Buechner). The growth that followed this media coverage was unexpected by Friendster, and that meant that their systems were ill equipped to handle the volume of traffic generated. When browsing the Internet, the most frustrating experience, especially early in the twenty first century was load time. Frustration with load time would diminish significantly from 2002 to 2005 when the average user’s ability to connect at speeds at or above 1Mbps increased nearly 25% ("Poll: Internet Connection Speed ").
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