¡§Is Your Body Clear?¡¨
We, as Americans, are immersed in a society of products for sale. With so many items available how do manufacturers entice us to purchase their product over another one? They do this through advertising, or a way of promoting and marketing merchandise. Advertising is a very large industry, and many people spend their entire lives developing advertisements that the average consumer will see, and hopefully will believe. An advertisement is an example of a rhetorical situation. In this rhetorical situation, the advertisers use the concepts of logos, pathos, and ethos to draw the audience in and get their message across to the individual reader. They want the consumers to trust and believe them. Most of all, they want them to buy whatever they have to sell.
Companies must rely on advertising a great deal, especially when a new product becomes available. It is crucial that their audience learns of the product and realizes the benefits of the new invention. Companies that already have other products for sale have a better chance of obtaining the consumers interest, especially if the company has a good reputation. One such company is Neutrogena. They have numerous products for sale for the face, hair, and body. One of their newest products is called Body Clear㤠Body Wash.
I found this particular ad in a magazine strategically placed toward the front between two different articles. This magazine, YM, is typically intended for young females between the ages of 13 to 19. The target audience for the body wash would therefore have to be intended for these teenage girls.
Before we can examine the ethos, pathos, and logos of the ad, we must visualize it. The center of the page has a large picture of the body wash with bubbles dripping over the side and the word NEW printed in black letters across the top of the bottle. Standing next to the bottle of wash in just a towel is the famous Neutrogena girl, Jennifer Love Hewitt. At the top of the page in big, bold, red letters appear the words, ¡§Clear skin from head to toe.¡¨ Underneath this slogan is the caption that introduces the new body wash, ¡§Neutrogena„¥ Body Clear„§ Body Wash treats, even prevents body breakouts.¡¨ To the side of the oversized bottle of wash are three bullets, and although very small are still very important. They tell us that the body wash contains an acne fighting ingredient which ¡§dermatologists recommend.
Advertisements often employ many different methods of persuading a potential consumer. The vast majority of persuasive methods can be classified into three modes. These modes are ethos, pathos, and logos. Ethos makes an appeal of character or personality. Pathos makes an appeal to the emotions. And logos appeals to reason or logic. This fascinating system of classification, first invented by Aristotle, remains valid even today. Let's explore how this system can be applied to a modern magazine advertisement.
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.
An advertisement is a form of public writing in which the author uses writing strategies as a way to catch the attention of a reader and to persuade that reader to purchase what he or she is promoting. In order to create an effective advertisement, the author relies on the product’s credibility, uses reasons to convince the reader to buy what he/she is promoting, and attempts to appeal to the reader based on emotion. A way in which this can be achieved is through using three components of writing known as ethos, pathos and logos. As an example to illustrate how these strategies can be used as an effective method of persuasion, I have chosen to analyze an advertisement produced by a travel agency. In the ad, the author’s attempt is to use logos and pathos as his primary means of persuasion but touches on all three components of writing as a method of luring the reader into choosing Texas as the primary choice for a vacation destination. The author’s intent is to rely on this location to represent the travel agency as a source for planning the vacation.
Pathos tries to strike and emotional appeal to a brand or product. The ad tries to lure men in that does not really have luck with women. It focuses on a man that is desperate to get the ladies, so it tells them that if they buy this product the women will flock to you. It does that by telling the viewer you will own or accomplish what a woman would want or need in a relationship. Isaiah Mustafa uses great grammar when presenting the product. The words that are used flow together smoothly and he uses great hyperboles to state his standpoint. Men or maybe even women might find this ad alluring, because they want these things in life and if they purchase this body wash they might accomplish those goals in their everyday life. Every person wants to be successful in life, so they might think why not give this body wash a
In everyday life we are bombarded with advertisements, projects, and commercials from companies trying to sell their products. Many of these ads use rhetorical devices to “convey meaning [,] or persuade” their audiences (Purdue OWL) . Projects, such as the Dove Self-Esteem Project uses native advertising in their commercials, which refers to a brand or product being simultaneously and indirectly promoted. In this essay, I will analyze the rhetorical devices, such as ethos, pathos, logos, and kairos, as well as the fallacies corresponding to each device, that the Dove Company uses in their self-esteem project .
The target market would be women who require the essential night cream in order to stay looking young. In today 's world women crave the idea of looking young for a longer period of time. The idea of this ad is for women to see a beautiful woman with amazing looking skin and aspire to look like her. The Aveeno Active Naturals ad recognizes different aged women who want to stay looking younger longer. The use of a beautiful woman in the ad helps to convince women that this product will help them stay looking young.
Lengel, the manager of the store, spots the girls and gives them a hard time about their dress in the store. He tells them, “Girls, this isn’t the beach.” He says that they are not dressed appropriately to come into this grocery store. Lengel’s words cause Queenie to get embarrassed and start to blush. Sammy cannot believe this and gets frustrated at his boss. He doesn’t believe that it is right to prosecute these innocent girls for the way they are dressed. He also states at this point that the sheep are piling up over in Stokesie line trying to avoid all the commotion the scene has caused. I believe Sammy takes this as the last straw in a long string of aggravations.
Sammy's thoughts, as told to the reader in his narration, betray a deep understanding of the people he comes in contact with. When the girls walked into the store, he began to describe not only their looks, but also their attitudes and personalities without ever speaking to them. The one who held his attention was also the one he named "Queenie". On page one he says, She was the queen. She kind of led them, the other two peeking around and making their shoulders round. Sammy understood that she was the one in charge, and by saying that the other two made their shoulders round he showed that he realized their passivity was by choice; they followed her by their own wills.
Sammy is stuck in that difficult transition between childhood and adulthood. He is a nineteen-year-old cashier at an A&P, the protagonist in a story with the same name. John Updike, the author of "A&P," writes from Sammy's point of view, making him not only the main character but also the first person narrator. The tone of the story is set by Sammy's attitude, which is nonchalant but frank--he calls things as he sees them. There is a hint of sarcasm in Sammy's thoughts, for he tends to make crude references to everything he observes. Updike uses this motif to develop the character of Sammy, as many of these references relate to the idea of "play."
The images which are used for advertisements, newspapers, or magazines usually include the significant purposes and ideas. Then, in many cases, they are described by ethos, pathos, and logos which are used frequently to catch viewers’ attentions. Even if the ads do not have concrete strategies and clear opinions, those ads may not be able to persuade the viewers. In other words, the excellent ads could use one of three persuasions. The following advertisement is the good example of embedded pathos in the advertisement.
Frontline takes an in-depth look at the multibillion-dollar “persuasion industry” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements. Paragraph 7: Conclusion Rhetoric is easily seen when comparing and contrasting these two forms of advertisement, as has been proven. Between the Doritos commercial and the smoking billboard, examples of pathos, logos, and ethos were not hard to find. Both advertisements, though, were different in their ways of expressing rhetoric.
...downs in any of four stages of the behaviour modelling theory result in failure to translate observational learning to behaviour (Mihalic & Elliot, 1997).
TOcean Skin produces an advertisement to advertise for its skin care product, called Speedy miracle deep ocean water essence in 2017. The commercial is indeed like a short movie, as it narrates a story of an unattractive girl, who is looking for a good healthy skin. The ad cleverly twists at the end to show that this girl can simply stay home and use Ocean Skin’s product to have perfect physical appearances. Moreover, the brand name is in the capital, with the letter “C” is decorated as a water drop, which is creative and eye-catching. The commercial also uses a man to guide a girl to achieve a perfect skin, instead of using a woman. This is gender discrimination, which indicates that males are controlled that they know exactly how to solve
The modeling effect shows how a subject might learn a different behavior or new skills by observing the actions of others. If there is an action in the subject’s memory, in which he has been punished for performing in past actions, he may be less willing to imitate that behavior performed by someone new. One of the most important functions of the modeling effect is that during observation a model rewarded for a certain behavior can also serve to disinhibit the same actions. An example of the modeling effect would be if a child watched a wrestling match, then tries some of the moves on his friend that he saw