Is there such a thing as a global cinema industry? Debate this question with reference to contemporary cinema production. Introduction There are two important basements to produce commercial films—Hollywood in the US and Bollywood in India. Many films have been exported from these two places to all over the world, on the debate of whether there is such a thing as global cinema industry, many people give different opinions. Hypothetical proposition was established and as far as I am concern, the global cinema can be analysis from different ways. This paper will mainly focus on the marketing position, style of films and culture representation on this particular debate. Marketing With the development of world economic, the influence of global market also showed in film industry, the source of investigation of film production getting wider, co-production is becoming a common way of producing. There is a world ‘ international co-production’ express the meaning of production or business arrangement, that including investment, actors from different countries are cooperate in one film production. (Hoskins, McFadyen, Finn: 1997) According to the figure of film numbers between 1991 and 1998, the number of 1998 was about 20% more than it in 1991 in UK (N. Miller, N. Govil, J. McMurria, R. Maxwell: 2001), for following reasons that co-production films show as a increasing rate: collecting enough budget to produce films, make a excellent casts, easier to access both counties market, unclear the culture boundaries among different countries and attract more audiences, learn from each other to improve the level of producing films etc.(C. Hoskins, S McFadyen, A.Finn: 1997) For getting better box- office, many films were chose to show ... ... middle of paper ... ... Oxford University Press Reference Hoskins, McFadyen, Finn (1997), Global Television and film: an introduction to the economics of the business N. Miller, N. Govil, J. McMurria, R. Maxwell (2001), Global Hollywood bfi Publishing http://boxofficemojo.com/movies/?id=avatar.htm K. Thompson, D. Bordwell (2003), Film History: an introduction McGRAW. HILL http://www.guardian.co.uk/film/2008/oct/24/bollywood-disney-animation-roadside-romeo J. Chapman (2003), ‘ World Cinemas: theoretical and historical perspectives. In cinemas of the world, London: Reaktion Books via http://lib.myilibrary.com.ezproxy.lib.le.ac.uk/browse/open.asp?id=226460&loc= E, Yau (1996), The Oxford History of World Cinema: the definitive history of cinema worldwide, Geoffrey Nowell-Smith (eds.) , China after revolution pp693-703 Oxford University Press
Movies today are extremely expensive to make and are typically financed through either film studio contracts or from investors willing to take a risk. In order to be successful, movies need to be marketed and distributed either under contract by the film studios or by companies that specialize in such services. The aspects of financing, marketing and distribution of films have changed between the studio and independent systems over the years as the evolution of the film industry took place.
Grainge, P., Jancovich, M., & Monteith, S. (2012). Film Histories; An introduction and reader. Edinburgh: Edinburgh University Press.
Thompson, Kristin , and David Bordwell. Film History : An Introduction. 3 ed. New York:
Schepelern, Peter. "Film according to Dogma: Ground Rules, Obstacles, and Liberations." Transnational Cinema in a Global North. Eds. Andrew Nestingen and Trevor G. Elkington. Detroit: Wayne State Press, 2005: 73-107
The Studio System Key point about the studio system could be: Despite being one of the biggest industries in the United States, indeed the World, the internal workings of the 'dream factory' that is Hollywood is little understood outside the business. The Hollywood Studio System: A History is the first book to describe and analyse the complete development, classic operation, and reinvention of the global corporate entities which produce and distribute most of the films we watch. Starting in 1920, Adolph Zukor, head of Paramount Pictures, over the decade of the 1920s helped to fashion Hollywood into a vertically integrated system, a set of economic innovations which was firmly in place by 1930.
" Cinema and the Nation. Ed. Mette Hjort and Scott Mackenzie. New York City, NY: Routledge, 2000. 260-277.
Gunning, Tom 2000, “The Cinema of Attraction: Early film, its spectator, and the avant-garde.” Film and theory: An anthology, Robert Stam & Toby Miller, Blackwell, pp 229-235.
With the loss of its centralized structure, the film industry produced filmmakers with radical new ideas. The unique nature of these films was a product of the loss of unified identity.
Fu, Poshek, and David Desser, eds. The Cinema of Hong Kong. Cambridge, United Kingdom: Cambridge University Press, 2000.
Although in shambles, It did not take long for film to make a resurgence in France. Domestic production was boosted following the introduction of The Centre National de la Cinématographe, a government organization that provided assistance to the industry in the form of loans and training. Imported films, especially those from America, began flowing into France following its liberation by Allied forces, and moviegoers were suddenly exposed to years of new films they had been previously cut off from all at once. As the market for films began to heat up, French filmmakers were presented with two choices; continue producing films adapted from relatively outdated literary works in the classic French tradition, or imitate the Hollywood Studio system of production, creating big-budget features for an international audience with the assistance of the CNC. These contrasting styles of filmmaking...
Over the years, Bollywood has emerged as its own distinct identity in the global film industry. Bollywood is the global leader in production of movies with a staggering 27,000 featured films and thousands of short films. (Pillania 1) However, Hollywood is still the leader in revenue generated. Due to the growth of the Indian market and globalization, Bollywood has made its way to the international markets.
But we should start out by acknowledging its success. In considering some of the reasons for the recent success of South Korean cinema, two further observations can be made. First, if we pay attention to the international export success of South Korean cinema, we can see that it has carved out a new route. This is based on regional markets, at least as much as Europe and the United States. Second, unlike the successes of the Taiwanese and Chinese “new waves” since the 1980s, it is not based on the old European art cinema model.
Offering the unique ability to visually and audibly convey a story, films remain a cornerstone in modern society. Combined with a viewer’s desire to escape the everyday parameters of life, and the excitement of enthralling themselves deep into another world, many people enjoy what films stand to offer. With the rising popularity of films across the world, the amount of film makers increases every day. Many technological innovations mark the advancement of film making, but the essential process remains the same. Pre-production accounts for everything taken place before any shooting occurs, followed by the actual production of the film, post-production will then consist of piecing the film together, and finally the film must reach an audience. Each step of this process contributes to the final product, and does so in a unique right. The process of film making will now start chronologically, stemming from the idea of the story, producing that story into a film, editing that footage together, and finally delivering that story to its viewers.
The introduction of films began in the early era of 1920s and since then technology in many forms as such Televisions which featured documentary and made films more popular with in audiences, according to commentators it is said that film has become the most global and popular seen and followed form of culture. (Shiel, 2001; Urry & Larsen, 2011). Furthermore in late 1960s cinemas and theaters were popular among people also due to entertainment and transformation of different cultures, it has since then captured a large number of tourists. Today that trend has changed into television viewing, which is hence said it is the major leisure activity among people. In addition to that seeing films...
In conclusion, it is worth stating that there are certain characteristics that stand out in a great film. For one, there should be a strong cast and a dominant director. With these two aspects, the standard of a film is greatly increased. Also the musical score and special effects added to a film, can raise the plateau in making it notable. It can also be seen that the criteria for making a film great, has changed over the years. What once made a film stand out in the past, doesn’t make it at present. However, this generally goes to the special effect features. Nevertheless, it can be said overall, that all these characteristics resulted in the creation of a great film, in ground breaking style and as a result, this has helped us define cinema or a film as we know it.