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Is There Such a Thing as Global Cinema?

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Is there such a thing as a global cinema industry? Debate this question with reference to contemporary cinema production. Introduction There are two important basements to produce commercial films—Hollywood in the US and Bollywood in India. Many films have been exported from these two places to all over the world, on the debate of whether there is such a thing as global cinema industry, many people give different opinions. Hypothetical proposition was established and as far as I am concern, the global cinema can be analysis from different ways. This paper will mainly focus on the marketing position, style of films and culture representation on this particular debate. Marketing With the development of world economic, the influence of global market also showed in film industry, the source of investigation of film production getting wider, co-production is becoming a common way of producing. There is a world ‘ international co-production’ express the meaning of production or business arrangement, that including investment, actors from different countries are cooperate in one film production. (Hoskins, McFadyen, Finn: 1997) According to the figure of film numbers between 1991 and 1998, the number of 1998 was about 20% more than it in 1991 in UK (N. Miller, N. Govil, J. McMurria, R. Maxwell: 2001), for following reasons that co-production films show as a increasing rate: collecting enough budget to produce films, make a excellent casts, easier to access both counties market, unclear the culture boundaries among different countries and attract more audiences, learn from each other to improve the level of producing films etc.(C. Hoskins, S McFadyen, A.Finn: 1997) For getting better box- office, many films were chose to show ... ... middle of paper ... ... Oxford University Press Reference Hoskins, McFadyen, Finn (1997), Global Television and film: an introduction to the economics of the business N. Miller, N. Govil, J. McMurria, R. Maxwell (2001), Global Hollywood bfi Publishing http://boxofficemojo.com/movies/?id=avatar.htm K. Thompson, D. Bordwell (2003), Film History: an introduction McGRAW. HILL http://www.guardian.co.uk/film/2008/oct/24/bollywood-disney-animation-roadside-romeo J. Chapman (2003), ‘ World Cinemas: theoretical and historical perspectives. In cinemas of the world, London: Reaktion Books via http://lib.myilibrary.com.ezproxy.lib.le.ac.uk/browse/open.asp?id=226460&loc= E, Yau (1996), The Oxford History of World Cinema: the definitive history of cinema worldwide, Geoffrey Nowell-Smith (eds.) , China after revolution pp693-703 Oxford University Press

In this essay, the author

  • Debunks the question of a global cinema industry with reference to contemporary cinema production.
  • Explains chapman's view that there is no such thing as ‘world cinema’. different national cinemas all have different characteristics from each other.
  • Opines that with the deeper internationalization, the film marketing mode getting similar and the world tends to become as a whole market. however, because of the difference between countries and special film environment, they have made the different result in different countries.
  • Describes hoskins, mcfadyen, finn, global television and film: an introduction to the economics of the business.
  • Describes hoskins, mcfadyen, finn, global television and film: an introduction to the economics of the business.
  • Explains that there are two important basements to produce commercial films—hollywood in the us and bollywood in india. the paper will focus on the marketing position, style of films and culture representation on this particular debate.
  • Explains that co-production is becoming a common way of producing films. according to film history, more than 50% of hollywood's box-office revenue is from foreigner countries.
  • Explains that hollywood film is standing in a dominant position in the field of feature film under the influence of americanisation and culture imperialism.
  • Explains that america has many different nationalities, including strong effect of ethnic culture, such as black irish, my big fat greek wedding, and venice cannes and berlin film festival.
  • Opines that the global market has been made, but many factors will influence the shaping and development of it.
  • Cites j. chapman's book, "world cinemas: theoretical and historical perspectives", in reaktion books, london. e, yau, geoffrey nowell-smith, china after revolution.
  • Cites j. chapman's book, "world cinemas: theoretical and historical perspectives", in reaktion books, london. e, yau, geoffrey nowell-smith, china after revolution.
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