First of all I would like to examine the job of a journalist strongly believe that the main skill a journalist should have is the ability to get the news or information and give it to the people without changing it. By being honest and telling the truth and by having reliable sources, a journalist manages to gain respect and esteem. In order to be a good professional, a journalist has to work in many levels. It is very important to make research, to take photos or videos and to be sure of the authenticity of the story. Then the story should be written with objectivity before being published to newspapers, magazines, websites, the radio or on TV. People should be informed properly. If the information or the facts are presented as they are, this authenticity will separate the good journalist from the rest.
On the other hand we have the public relations practitioners who interact with people as journalists do, but in a whole different approach. The aim of a public relations practitioner is to present facts but not necessarily by telling the truth. Unfortunately, the information is altered and people are misled to believe what is convenient and suitable to the public relations practitioner’s plans who naturally will try to present the customer (a person, a firm, a political party) in a favourable way so that there will be a rise in publicity and therefore to the advantage of the customer. Moreover, a public relations practitioner will make research as a journalist will do, in order to collect information but this is where any similarity ends. A public relations practitioner will use all the positive information, giving emphasis on it in order to support a perfect image of the customer. Any negative information will not be mentioned a...
... middle of paper ...
...as to use the reality as it is because people are not stupid. If a person understands that what he read or listened are fake he is not going to take it seriously.
To conclude, I believe that in our days there is not any objectivity in journalists nor in public relation practitioners. Once behind these two professions being the interest, the hierarchy and the salary it is all subjective. I also want to mention that the journalists are “slaves” because they are working with people in politics or with high society who are people pulling the strings as they want. In addition, public relation practitioners are also subjective because their target is to attract people in any way in order to satisfy the client. As Kousoulis (Penelope 2013) said: “In fact there is objective catalytic subjective glance, that the look of the subject” then there is not objectivity anywhere.
Newsom, D., Turk-Vanslyke, J., & Druckeberg, D. (1996). This is PR: The realities of public relations 6ed. United States: Wadsworth Publishing
Not knowing what to do, businesses tried to buy out journalists to silence them and to pay for advertisements in the newspapers (Seitel, 2006, pg. 29). This strategy did not work for long however because “the best way to influence public opinion was through honesty and candor” (Seitel, 2006, pg. 29). Out of this idea came the first great public relations counselor, George V.S. Michaelis
Professional integrity is the cornerstone of a journalist’s credibility.” (21). The goal of journalist is to earn the trust of the people and publish the truth to the public. Each journalist should find truth and report it objectively. Although the first amendment protects the freedom of religion, speech, press, assembly, and to petition the government, it does have limitations.
We now live in a liberal democracy were public opinion influences political action. So as public opinion has sustained an influential presence within politics we have now seen the emergence of public relations within politics. According to Moloney public relations is “the discipline which looks after reputation, with the aim of earning the understanding, support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain good will and mutual understanding between organisations and its publics” (Moloney, 2:2006). In relation to politics public relations is about maintaining a positive relationship with the public. Public relations main concern in relation to politics would be the reputation and image...
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
Whether it is best to write objectively or balanced is a question many journalists and news stations have encountered and discussed. When it comes down to it, the reason this question is so widely debated is because it is a matter of opinion. I believe it is best to strive to write objectively. My opinion was formed after research involving definitions, news stories, and finally the pros and cons to both balance and objectivity. One aspect that journalist’s admire about writing objectivity is that it allows for them to avoid a bad reputation.
Journalism students will hear the words “objectivity” hundreds of times as they study their field. Though it may seem like an easy conversation to have in class, humans are prone to opinion. Anytime a war happens a Journalist is assigned report on that issue. They are sent overseas to report the news to their country about what is going on. Everyone is watching the news, so how do you?, and how much of the news do you deliver? Journalist Vincent Hugeux said, “Objectivity is an obsession that we must drop. It is used negatively, by those who consider that we’re not going along the same lines.” Objectivity in war journalism has blurred lines, and the some older scholars agree that news should remain objective, but understand the issue with it.
The Ethical Journalism Network has set out a baseline for bringing fair news, and the first rule of thumb is for journalists to be independent. This is especially important when reporting on politics. Having your own voice and not acting on behalf of one side is crucial as to not sway the audience. A successful journalist is one who can deliver facts free from editorial bias. Fairness and Impartiality go hand in hand with independence, journalists should make sure they present all of the sides to any situation.
She has a duty as a journalist to "truth in reporting", which defines the lack of accuracy and
The relationship between journalism and politics is a two-way street: though politicians take advantage as best
We are currently in an era where the profession of public relations is widely viewed as being “spin doctors” and hype can often eclipse reality. Most individuals see public relations as people who manipulate the public mind, rather than tell the truth. We are often accused of distorting reality, propaganda and withholding information. With these circumstances, you could have thought that “ethical public relations” was an oxymoron. Although not everyone is in tune with today’s public relation’s world, it is critical to assert a practitioners' beliefs of ethics in the practice of public relations. Being an ethical public relations practitioner is fundamental, especially when it is your duty to build trust and enhance stakeholders’ reputations.
The main goal of PR is to affect individuals or groups to help organizations reach more successful by building relationships with them through organization’s activities. PR people’s functions and key tasks can be varied. In simple terms, the role of public relations in an organization is immense and wide scope and it can be divided into the following categories:
Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.
Journalism is type of writing that investigates and includes lots of research of good and bad stories and some events. Journalists tend to write news stories that people should know about and haven’t already heard. Journalism comes in different categories; some are reporters, writers, editors, and photographers. People who tend to like journalism are those who love language and enjoying writing and reading, are called journalist; they work as reporters at newspapers, magazines, websites, TV stations, and radio stations. Good journalists love to read and want to find out what is going on around them and the world. They write short and long stories as they must write true stories. Journalists write stories that are from real people and they make the stories real too. People are not interested in reading newspapers now as much as they used to long time ago. These days’ people carry news on their iPods, cell phones, laptops, and more. They can even watch them on TV. A long time ago people knew the news through newspapers or the rich would have a radio which was the only way to know what is going in the world, but now news are everywhere.
INTRODUCTION The Society demands that the men who minister to its health be in the highest sense of the word professional men professionally trained, professional in their ethics, professionally responsible. Society demands professional training and professional conduct of the men who minister to its needs in legal matters. The fact that society demands less of the men who minister through news to its knowledge and attitudes is one of the great and dangerous inconsistencies that have given shape to the twentieth century (Schramm, 1947, p. 1). 90). "