Is Social Media Taking Place of the 24-Hour News Cycle?

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In a typical decade, defining trends are usually discovered about half-way through. Since the year is now 2014, I can safely say we are about half-way through the decade. One trend of this decade, the 2010s, seems to be social media, which has become more prominent in our society as the 10s wear on. Hundreds of social sites and apps are used every day for various topics. Twitter, as an increasingly popular social media site, lets users interact with companies, celebrities and each other. Recently, Twitter as well as Facebook, have been used in a different way that is new to our society: using crisis communication to break news in real time by real people as the event is occurring (Harrington & McNair, 2012). This type of interaction between users has caused a change in the typical 24-hour news cycle. The focus of this paper is on the study of the relationship between social media and crisis communication and how it affects the 24-hours news cycle. I will propose a study and describe research approaches to this topic as well as how rhetoric relates to postings on social media. What I hope to discover is social media is taking place of the 24-hour news cycle. Evidence from multiple studies suggests social media is taking place of the 24-hour news cycle in a variety of ways. According to Harrington and McNair, much news is broken by social media, and journalists compete in a cycle of news and politics that has been dramatically influenced and sped up by 24-hour news channels. John Katz, a writer for Rolling Stone magazine, reframed ‘the news’ as a contestable social and political resource that could be found across a wide range of cultural outputs (Harrington & McNair, 2012). Furthermore, journalists are no longer serve as typical ... ... middle of paper ... taking place of the 24-hour news cycle. I hope the cross-analysis shows social media was the first to break the news about catastrophic events rather than traditional news media. In addition, if the content analysis shows social media is more up-to-date and thorough, then it will prove our society is rapidly changing from traditional forms of media to user-generated media. Works Cited Cho, S. E. & Park, H.W. (2013). Social media use during Japan’s 2011 earthquake: how Twitter transforms the locus crisis communication. Media International Australia, 149, 28-39. Harrington, S. & McNair, B. (2012). The ‘new’ news. Media International Australia, 144, 49-50. Ruggiero, A. & Vos, M. (2014) Social media monitoring for crisis communication: process, methods and trends in the scientific literature. Online Journal of Communication and Media Technologies, 4(1), 105-127.

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